Fundamentals of Advertising

Fundamentals of Advertising PDF

Author: John Wilmshurst

Publisher: Routledge

Published: 2010-02-17

Total Pages: 413

ISBN-13: 1136401652

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The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising PDF

Author: Ken Burtenshaw

Publisher: Bloomsbury Publishing

Published: 2011-09-19

Total Pages: 184

ISBN-13: 2940447187

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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

The Fundamentals of Branding

The Fundamentals of Branding PDF

Author: Melissa Davis

Publisher: Bloomsbury Publishing

Published: 2017-11-02

Total Pages: 184

ISBN-13: 1350034614

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Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

The Fundamentals of Marketing

The Fundamentals of Marketing PDF

Author: Edward Russell

Publisher: Bloomsbury Publishing

Published: 2017-11-02

Total Pages: 192

ISBN-13: 1350034622

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This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

Fundamentals of Marketing 2e

Fundamentals of Marketing 2e PDF

Author: Paul Baines

Publisher: Oxford University Press, USA

Published: 2021-01-12

Total Pages: 404

ISBN-13: 0198829256

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Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Fundamentals of Marketing

Fundamentals of Marketing PDF

Author: Geraldine McKay

Publisher: Goodfellow Publishers Ltd

Published: 2018-03-06

Total Pages: 246

ISBN-13: 1910158992

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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising PDF

Author: Ken Burtenshaw

Publisher: A&C Black

Published: 2011-08-31

Total Pages: 186

ISBN-13: 2940411565

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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

Fundamentals of Business Marketing Research

Fundamentals of Business Marketing Research PDF

Author: David Alan Reid

Publisher: Psychology Press

Published: 2004

Total Pages: 314

ISBN-13: 9780789023124

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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta

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