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The Frontiers of Public Diplomacy

Author: Colin Alexander

Publisher: Routledge

Published: 2021-05-20

Total Pages: 359

ISBN-13: 1000389073

This edited volume provides one of the most formidable critical inquiries into public diplomacy’s relationship with hegemony, morality and power. Wherein, the examination of public diplomacy’s ‘frontiers’ will aid scholars and students alike in their acquiring of greater critical understanding around the values and intentions that are at the crux of this area of statecraft. For the contributing authors to this edited volume, public diplomacy is not just a political communications term, it is also a moral term within which actors attempt to convey a sense of their own virtuosity and ‘goodness’ to international audiences. The book thereby provides fascinating insight into public diplomacy from the under-researched angle of moral philosophy and ethics, arguing that public diplomacy is one of the primary vehicles through which international actors engage in moral rhetoric to meet their power goals. The Frontiers of Public Diplomacy is a landmark book for scholars, students and practitioners of the subject. At a practical level, it provides a series of interesting case studies of public diplomacy in peripheral settings. However, at a conceptual level, it challenges the reader to consider more fully the assumptions that they may make about public diplomacy and its role within the international system.

Public Diplomacy

Author: Nicholas J. Cull

Publisher: John Wiley & Sons

Published: 2019-04-15

Total Pages: 166

ISBN-13: 0745691234

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New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

Relational, Networked and Collaborative Approaches to Public Diplomacy

Author: R.S. Zaharna

Publisher: Routledge

Published: 2014-02-05

Total Pages: 316

ISBN-13: 1136179208

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Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management. Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures. This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy

The Future of U.S. Public Diplomacy

Author: Kathy Fitzpatrick

Publisher: BRILL

Published: 2009-10-26

Total Pages: 328

ISBN-13: 9047430646

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Public diplomacy has never been more important in international relations. Yet, public diplomacy’s future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy’s role and value in protecting and advancing national and international interests threaten public diplomacy’s advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy’s future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author’s fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.

The New Public Diplomacy

Author: J. Melissen

Publisher: Springer

Published: 2005-11-22

Total Pages: 221

ISBN-13: 0230554938

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After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Routledge Handbook of Public Diplomacy

Author: Nancy Snow

Publisher: Routledge

Published: 2008-11

Total Pages: 403

ISBN-13: 1135926891

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The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

The United States and Public Diplomacy

Author: Kenneth Alan Osgood

Publisher: BRILL

Published: 2010-01-01

Total Pages: 1

ISBN-13: 9004176918

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Presenting the latest historical research on public diplomacy, this book highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others.

The Practice of Public Diplomacy

Author: W. Rugh

Publisher: Palgrave Macmillan

Published: 2011-03-24

Total Pages: 280

ISBN-13: 9781349294954

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The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations.

U.S. Public Diplomacy Towards China

Author: Di Wu

Publisher: Springer Nature

Published: 2022-06-29

Total Pages: 224

ISBN-13: 303095644X

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This book aims to understand public diplomacy by examining its practice. In particular, it focuses on the implementation of educational and exchange programs by the US Departments of State and Defense toward China. Implementation is the focal point of this study and is utilized both as a practical process and a methodology. It refers to the process of translating a public diplomacy policy goal—the specific order given to a governmental institution in order to achieve a general foreign policy objective—into public diplomacy practices and impact. In addition, it refers to a research method that centers implementation and accepts the prerequisite of discretion from studies of policy implementation. This book maps out where and by whom implementation discretion is exercised in public diplomacy. It argues that public diplomacy is in the eye of the beholder, and that its meanings can vary significantly according to different actors.

Global Perspectives on the Emerging Trends in Public Diplomacy

Author: Kavo?lu, Samet

Publisher: IGI Global

Published: 2023-08-01

Total Pages: 297

ISBN-13: 1668491621

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Since the 20th century, when modern democracies gained more strength, governments have carried out their internal and foreign affairs policies with society's approval. For that reason, all organizations that want to influence governments try to gain a reputation in the eyes of the public. Similarly, states also attempt to build a reputation and trust in the public opinion of a target country or within particular target communities through public diplomacy activities. It is seen that remarkable public diplomacy studies and works have been carried out for more than half a century, and the field has advanced. However, the public diplomacy literature is mainly USA-dominated due to its pioneering role in the emergence of the concept and its institutionalization. Public diplomacy perceptions and practices in other countries also develop under the influence of this experience. With this effect, each country determines its practice areas and actors for public diplomacy considering its power, sphere of influence, opportunities, and risks. Global Perspectives on the Emerging Trends in Public Diplomacy offers insights into the approaches taken by countries in different geographies and how they tailor their public diplomacy activities based on their unique opportunities and risks. By examining the practices of various countries, this book provides a global picture of public diplomacy activities and identifies emerging trends shaping the field. This book is essential for researchers, academicians, undergraduate and postgraduate students, and non-government and government organizations looking to enhance their understanding of public diplomacy. The diverse range of perspectives offered in this book will enable readers to understand how different countries approach public diplomacy and how these activities are evolving in the current global landscape.