eBook PDF Download Digital Library
Author: Holly Edmunds
Publisher: Contemporary Books
Published: 1999
Total Pages: 276
ISBN-13: 9780844202884
DOWNLOAD EBOOK →A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.
Author: Thomas L Greenbaum
Publisher: SAGE
Published: 1998
Total Pages: 284
ISBN-13: 9780761912538
DOWNLOAD EBOOK →As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author: David L. Morgan
Publisher: SAGE
Published: 1998
Total Pages: 124
ISBN-13: 9780761908180
DOWNLOAD EBOOK →The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Author: David W. Stewart
Publisher: SAGE
Published: 2007
Total Pages: 204
ISBN-13: 9780761925835
DOWNLOAD EBOOK →Publisher description
Author: Richard A. Krueger
Publisher: SAGE
Published: 2000-04-26
Total Pages: 238
ISBN-13: 9780761920717
DOWNLOAD EBOOK →`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author: David L. Morgan
Publisher: SAGE
Published: 1998
Total Pages: 130
ISBN-13: 9780761908197
DOWNLOAD EBOOK →Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Author: Richard A. Krueger
Publisher: SAGE
Published: 1998
Total Pages: 140
ISBN-13: 9780761908210
DOWNLOAD EBOOK →Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Author: Monique M. Hennink
Publisher: Cambridge University Press
Published: 2007-10-25
Total Pages:
ISBN-13: 1139467611
DOWNLOAD EBOOK →A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in developing country settings. Monique M. Hennink describes the procedures and challenges of each stage of international focus group research. This book demonstrates how to balance scientific rigour with the challenges of the research context, and guides readers to make informed research decisions. It includes unique field perspectives and case study examples of research in practice. Topics covered include: planning international field research; developing a fieldwork timetable and budget; seeking research permissions; translating research instruments; training a field team; developing a culturally appropriate discussion guide; participant recruitment strategies; conducting focus groups in another language; managing discussions in outdoor locations; group size and composition issues; transcription and translation of the group discussions; data analysis and reporting focus group research.
Author: Thomas L. Greenbaum
Publisher: Jossey-Bass
Published: 1988
Total Pages: 212
ISBN-13: 9780669248227
DOWNLOAD EBOOK →Author: David L. Morgan
Publisher: SAGE
Published: 1998
Total Pages: 120
ISBN-13: 0761908188
DOWNLOAD EBOOK →The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
