Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing PDF

Author: Eric Schwarz

Publisher: Routledge

Published: 2010-05-14

Total Pages: 473

ISBN-13: 1136430695

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Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

Handbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media PDF

Author: Mary-Lou Galician

Publisher: Routledge

Published: 2004-05-28

Total Pages: 297

ISBN-13: 1136781285

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Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

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