The Email Revolution

The Email Revolution PDF

Author: V. A. Shiva Ayyadurai

Publisher: Simon and Schuster

Published: 2013-09-13

Total Pages: 366

ISBN-13: 1621533859

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In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

The New Email Revolution

The New Email Revolution PDF

Author: Robert W. Bly

Publisher: Simon and Schuster

Published: 2018-06-19

Total Pages: 368

ISBN-13: 1510727922

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Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.

The Hamster Revolution

The Hamster Revolution PDF

Author: Mike Song

Publisher: Berrett-Koehler Publishers

Published: 2008-05-19

Total Pages: 153

ISBN-13: 1605099023

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Offers an easy-to-implement solution to a problem--e-mail and information overload--that plagues millions of people • Draws on the authors' extensive experience working with major corporate clients • Includes a real-world case study of how the principles in the book were implemented at Capital One Do you spend so much time dealing with e-mails--reading them, writing them, responding to them, responding to responses--that you feel like you're just going round and round and getting nowhere? Meet Harold, an HR director so overwhelmed by email he feels like a hamster on a wheel. Just in time, Harold meets a coach--a leading expert on email efficiency and etiquette with a simple system that helps Harold eliminate needless emails, write better messages, and file and find information in a flash. He gets immediate results--and reclaims his life. This delightful and much-needed fable is based on the authors' extensive experience helping employees at companies like Clear Channel, Procter and Gamble, and Pfizer manage e-mail more efficiently. The book includes a remarkable case study of the authors' work with Capital One, where employees estimated they saved thirteen days a year by applying Hamster Revolution techniques. This book is perfect for time-starved professionals eager to restore balance and order to their busy lives.

The Direct Mail Revolution

The Direct Mail Revolution PDF

Author: Robert W. Bly

Publisher: Entrepreneur Press

Published: 2019-03-19

Total Pages: 340

ISBN-13: 1613083890

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BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

The Hamster Revolution for TQ

The Hamster Revolution for TQ PDF

Author: Mike Song

Publisher: Get Control Publishing

Published: 2021-01-01

Total Pages: 130

ISBN-13: 0999320181

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How to succeed in a world immersed in technology. Is technology getting the best of you? Do you need to organize your digital office and boost virtual meeting skills to succeed at work? Meet Claire, a frazzled HR exec so overwhelmed by technology that she feels like a hamster on a wheel. What’s worse, the CEO has asked her to help the rest of the organization improve their digital skills. Yikes! Just in time, Claire meets a coach with a simple system – called TQ – for boosting tech proficiency. He also shares incredible Office 365, Google, and smartphone tips that help everyone get more done. Claire gets immediate results and helps her organization get back on track. ABOUT THE AUTHOR Mike Song is an award‐winning tech blogger and bestselling author of the Hamster Revolution book series. He is one of the best virtual presenters in the world. Mike has helped millions via dynamic interviews with CNN, NPR, and FOX while providing TQ training to over 20% of the Global 1000. Find Mike at www.getcontrol.net email him at [email protected]

The Quiet Revolution in Email Marketing

The Quiet Revolution in Email Marketing PDF

Author: Bill Nussey

Publisher: iUniverse

Published: 2004-09

Total Pages: 361

ISBN-13: 0595330606

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A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com

The Hamster Revolution

The Hamster Revolution PDF

Author: Mike Song

Publisher: Berrett-Koehler Publishers

Published: 2008-05-19

Total Pages: 144

ISBN-13: 9781576755730

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"A fun read and smart solution to the serious problem of email overload" (Marcus Buckingham, author of "Now Discover Your Strengths), The Hamster Revolution" offers an appealing approach to managing e-mail.

Alphabet to Email

Alphabet to Email PDF

Author: Naomi S. Baron

Publisher: Routledge

Published: 2002-06-01

Total Pages: 331

ISBN-13: 1134663080

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In Alphabet to Email Naomi Baron takes us on a fascinating and often entertaining journey through the history of the English language, showing how technology - especially email - is gradually stripping language of its formality. Drawing together strands of thinking about writing, speech, pedagogy, technology, and globalization, Naomi Baron explores the ever-changing relationship between speech and writing and considers the implications of current language trends on the future of written English. Alphabet to Email will appeal to anyone who is curious about how the English language has changed over the centuries and where it might be going.