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Author: Anita Rosen
Publisher: Amacom Books
Published: 2002
Total Pages: 246
ISBN-13: 9780814471548
DOWNLOAD EBOOK →This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Author: Jeffrey F. Rayport
Publisher:
Published: 2003
Total Pages: 516
ISBN-13: 9780071232661
DOWNLOAD EBOOK →A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
Author: Alexander Graf
Publisher:
Published: 2016-08-15
Total Pages: 460
ISBN-13: 9781536937800
DOWNLOAD EBOOK →This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Author: Kimberly Wylie
Publisher: GRIN Verlag
Published: 2006-09-10
Total Pages: 7
ISBN-13: 3638542904
DOWNLOAD EBOOK →Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 3 entries in the bibliography, language: English, abstract: This paper answers four discussion questions concerning various electronic marketing concepts. First, the difference between e-commerce and e-business is discussed. Second, details are given why B2B has greater potential than B2C. Third, the concept of disintermediation is discussed and what type of business could benefit most from this concept. And finally, reintermediation as a concept is discussed and which type of business could benefit most from this concept.
Author: Richard T. Watson
Publisher: Orange Grove Texts Plus
Published: 2009
Total Pages: 0
ISBN-13: 9781616100292
DOWNLOAD EBOOK →This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author: Narayan Changder
Publisher: CHANGDER OUTLINE
Published: 2024-01-09
Total Pages: 206
ISBN-13:
DOWNLOAD EBOOK →Navigate the digital marketplace with our MCQ guide - "E-Commerce Unveiled: MCQ Expedition for Digital Business Mastery." Tailored for entrepreneurs, students, and business enthusiasts, this comprehensive resource offers a curated collection of multiple-choice questions that delve into the intricacies of e-commerce. From understanding online business models to mastering digital marketing strategies, refine your skills and deepen your understanding of the critical elements shaping successful e-commerce ventures. Perfect your knowledge of e-commerce and prepare confidently for strategic decision-making in the dynamic world of online business. Elevate your digital business acumen and immerse yourself in the key principles of e-commerce with "E-Commerce Unveiled: MCQ Expedition for Digital Business Mastery." Uncover the secrets to achieving excellence in navigating the e-commerce landscape with precision and depth.
Author: Sanjay Mohapatra
Publisher: Springer Science & Business Media
Published: 2012-08-16
Total Pages: 270
ISBN-13: 1461441412
DOWNLOAD EBOOK →E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Author: Stephen Errol Blythe
Publisher: Xlibris Corporation
Published: 2012-03-09
Total Pages: 487
ISBN-13: 146916566X
DOWNLOAD EBOOK →An E-Commerce Law For the World: The Model Electronic Transactions Act contains summaries of E-commerce laws of the United Nations, the European Union, and more than 120 countries on six continents. At the end, the best attributes of those laws are incorporated into a model E-commerce statute for consideration for enactment by lawmakers all over the world. This is Volume 2 of the E-COMMERCE LAW TRILOGY. Volume 1, E-Commerce Law Around the World, was released in 2011; and Volume 3, Certification Authority Law Around the World, is scheduled for release in 2013. All of them will become available for purchase at Xlibris.com, Amazon.com, BarnesAndNoble.com, law bookstores and other outlets.
Author: Rana Tassabehji
Publisher: SAGE
Published: 2003-04-16
Total Pages: 376
ISBN-13: 1412933595
DOWNLOAD EBOOK →This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.
Author: Effy Oz
Publisher:
Published: 2002
Total Pages: 370
ISBN-13:
DOWNLOAD EBOOK →SpecialCountless musical examples and a running text guide the reader through using chords and changes to create musical arrangements for folk, rock, pop and jazz. Includes information on blues and modal harmony changes, how melody makes harmony, harmonizing a minor melody, and much more.
