The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business PDF

Author: Rolf Jensen

Publisher: McGraw Hill Professional

Published: 2001-09-20

Total Pages: 257

ISBN-13: 0071610855

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"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

The Renaissance Society DIGITAL AUDIO

The Renaissance Society DIGITAL AUDIO PDF

Author: Rolf Jensen

Publisher: McGraw Hill Professional

Published: 2013-05-03

Total Pages: 224

ISBN-13: 0071806067

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A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY. THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward-thinking book guides you through tomorrow's hottest trends to help you: Make an emotional connection to your customers Create a value-driven company that engages your employees Adjust your business strategy for a flatter, global marketplace Reward individual expression and spark a tribal spirit Identify future trends to build long-term success Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth. PRAISE FOR THE RENAISSANCE SOCIETY "Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO "Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is a valuable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR, CENTER FOR SOCIETAL PROGRESS, GERMANY "The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but this book helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts

Business Innovation in the Dream and Renaissance Societies (eBook Bundle)

Business Innovation in the Dream and Renaissance Societies (eBook Bundle) PDF

Author: Rolf Jensen

Publisher: McGraw Hill Professional

Published: 2013-09-13

Total Pages: 496

ISBN-13: 0071823913

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2 E-Books in One The Renaissance Society THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. The Dream Society How Market Leaders from Disney to Nike Successfully Target Human Emotions and How Other Companies Can Join Them The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams¬¬and what organizations must do to keep from being left behind.

Masterful Coaching

Masterful Coaching PDF

Author: Robert Hargrove

Publisher: John Wiley & Sons

Published: 2008-10-06

Total Pages: 437

ISBN-13: 0470290358

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When the first edition of Masterful Coaching was published, it quickly became the standard resource for anyone who was a coach, considering becoming a coach, or curious about being an extraordinary coach. In this completely revised third edition of his groundbreaking book, Hargrove presents his profound insights into the journey to of becoming a masterful coach along with guiding ideas, tools, and methods.

The Dawn Mistaken for Dusk

The Dawn Mistaken for Dusk PDF

Author: Leonard Sweet

Publisher: Zondervan

Published: 2009-05-18

Total Pages: 154

ISBN-13: 0310565731

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In his first book conceived and acquired specifically to be delivered electronically, Leonard Sweet contends that the church is blind to the changes that are dragging us into the future. Therefore, it is losing its influence as an agent of change and grace in the world. "There are now some companies who absolutely want to change the world more than the church," writes Sweet. He sees the church at a crossroads. It will either see the future as a new dawn and therefore embrace it as opportunity. Or, it will see the future as dusk and therefore hide from the darkness of the world. Sweet believes that God will be in the future, with or without us, and that an "Acts 27" movement is afoot. This book serves as a "naturalization manual" to help Christians achieve full citizenship in the new, postmodern world. It will teach them how to go from being immigrants to natives. From foreigners in a strange land to people of God, confident and at home in a rapidly changing world.

New Ritual Society

New Ritual Society PDF

Author: Gianpiero Vincenzo

Publisher: Cambridge Scholars Publishing

Published: 2018-07-27

Total Pages: 205

ISBN-13: 1527514889

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Consumerism has established itself as a dominant lifestyle, but the reasons behind this are often unclear. This study revisits a large amount of diverse research, and argues that consumerism is a powerful ritual “machine” that can make up for the modern lack of values with new symbols and rituals. Consumerism made its claim between the end of the 19th and the beginning of the 20th century, when the traditional symbolic world had ended and a new one had not yet emerged. Slowly but progressively, consumerism begun to develop new symbolic forms and new social rituals, becoming the basis for new mimetic behaviours. As nationalism has progressively declined, consumerism has permeated the entire social fabric. Supermarkets and shopping malls must be interpreted in the light of their ritual significance, as temples and holy cities of a new symbolic order. In the consumeristic era, many people are led to think and imagine in consumer terms, to identify themselves through consumption rituals. The impact of consumerism on culture, from literature to art, should not be underestimated. Many artists have tried to develop their aesthetics by triggering a dialectical, or openly critical, confrontation with consumerism. This book also takes into account the development of violence and the effects of consumerism on childhood and new generations. The book contains a preface by the German anthropologist Christoph Wulf, and the images illustrating the text are by Belgian artist Michel Couturier.

Economics of Globalisation

Economics of Globalisation PDF

Author: Partha Gangopadhyay

Publisher: Routledge

Published: 2017-12-01

Total Pages: 334

ISBN-13: 1351159305

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Globalisation has evolved to become the dominant economic, cultural, environmental and political phenomenon of our time. In economic terms, debates now extend beyond concepts of 'winners and losers', to key questions of how to deal with the problems unleashed by globalisation while preserving its benefits. However, if the benefits of globalisation are fairly shared and the costs properly dealt with, a deeper economic understanding of how globalisation is impacting our economic world is needed. This important book addresses this task, featuring contributions from many of the world's leading economists. Seven key aspects of globalisation are considered: trans-border trade, trans-border movement of people and capital, the emergence of a new international order, the homogenization of economic cultures, technology and institutions, labour market consequences, corporate governance issues, and prospects for a global society. These carefully chosen themes illuminate the complex path that globalisation is following by showing it to be a process consisting of various transitions and subplots, the totality of which is closely examined in this comprehensive and authoritative work. Economics of Globalisation is essential reading for academics, researchers, policy-makers and business professionals.

Events Marketing Management

Events Marketing Management PDF

Author: Ivna Reic

Publisher: Routledge

Published: 2016-09-19

Total Pages: 358

ISBN-13: 1136289798

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

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