The Definitive Guide to Event Marketing
Author: Dayna Rothman
Publisher:
Published: 2012-12-10
Total Pages:
ISBN-13: 9780982981535
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The Complete Guide to Special Event Management
Author: Ernst & Young LLP
Publisher: John Wiley & Sons
Published: 1992-08-04
Total Pages: 338
ISBN-13: 9780471549086
DOWNLOAD EBOOK →Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
The Ultimate Guide to Sport Event Management and Marketing
Author: Stedman Graham
Publisher: Irwin Professional Publishing
Published: 1995
Total Pages: 0
ISBN-13: 9780786302444
DOWNLOAD EBOOK →Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
A Practical Guide to Event Promotion
Author: Nigel Jackson
Publisher: Taylor & Francis
Published: 2017-07-14
Total Pages: 243
ISBN-13: 1317426657
DOWNLOAD EBOOK →This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
The Complete Guide to Special Event Management
Author: Ernst & Young LLP
Publisher: John Wiley & Sons
Published: 1992-08-04
Total Pages: 334
ISBN-13: 0471549088
DOWNLOAD EBOOK →Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Sustainable Event Management
Author: Meegan Jones
Publisher: Routledge
Published: 2017-12-06
Total Pages: 678
ISBN-13: 1315439700
DOWNLOAD EBOOK →Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues, these public parties use up resources, send out emissions and generate mountains of waste. Events also have the power to show sustainability in action and every sustainably produced event can inspire and motivate others to action. Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts and to use the event for good – it's for events of any style and scale, anywhere in the world. Now in its third edition, this is the indispensable one-stop guide for event professionals and event management students who want to adjust their thinking and planning decisions towards sustainability, and who need a powerful, easy-to-use collection of tools to deliver events sustainably.
Sustainable Event Management
Author: Meegan Lesley Jones
Publisher: Routledge
Published: 2014-05-09
Total Pages: 412
ISBN-13: 1135035903
DOWNLOAD EBOOK →Summary: "Public parties always have and always will be a part of the human story. Yet those who stage events have a social and environmental responsibility to reduce their impacts. Written by a leader in the field, this fully updated, practical, step-by-step guide leads readers through the key aspects of how to understand and manage the impacts of events of any type and scale. Readers are provided with checklists for action and tools for measuring performance and numerous examples and case studies from across the world are integrated throughout"--
Event Planning
Author: Judy Allen
Publisher: John Wiley & Sons
Published: 2009-04-16
Total Pages: 447
ISBN-13: 047015618X
DOWNLOAD EBOOK →This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Powerful Exhibit Marketing
Author: Barry Siskind
Publisher: John Wiley & Sons
Published: 2010-02-23
Total Pages: 323
ISBN-13: 0470675497
DOWNLOAD EBOOK →A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Corporate Actions
Author: Michael Simmons
Publisher: John Wiley & Sons
Published: 2006-02-03
Total Pages: 429
ISBN-13: 0470870672
DOWNLOAD EBOOK →Corporate actions are events that affect large corporations through to the individual investor - even those that own a single-share! All organizations that hold equity and debt securities for themselves and/or on behalf of others are affected when the issuer of a security announces an income or corporate action event. The successful management of the array of different event types requires understanding of the inherent risks, and tight controls at critical points in the event lifecycle. The management of income and corporate action events are important and essential parts of the securities industry business. Written by authors with many years experience within this sector, Corporate Actions: A Guide to Securities Event Management sets out to demystify the subject and provides a thorough, step-by-step introduction to corporate actions and income events. Corporate Actions is a comprehensive source for understanding a major component of operational processing. The individual components and their relation to each other within the corporate actions lifecycle are explained in detail, through which the reader will gain a clear and thorough understanding of the lifecycle together with potential processing risks and the strategies to mitigate Corporate Actions is essential reading for all those involved in the securities industry, from new recruits to those involved in both the day-to-day operations process and those within executive management. It will also prove invaluable to those providing consultancy and software solutions to the securities industry. Corporate Actions is the first major work on this subject. Many people within the securities industry have heard of corporate actions - many people know they can be highly risky - many organizations have lost vast sums of cash in attempting to process them - very few understand them!
