The Dartnell Marketing Manager's Handbook

The Dartnell Marketing Manager's Handbook PDF

Author: Steuart Henderson Britt

Publisher:

Published: 1973

Total Pages: 1144

ISBN-13:

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Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research; 5) consumer products and services; 6) industrial research and planning; 7) promoting products and services; and 8) international marketing.

The Sales Managers Handbook

The Sales Managers Handbook PDF

Author: Joseph C. Ellers

Publisher: Bookman Publishing & Marketing

Published: 2003

Total Pages: 0

ISBN-13: 9781932301656

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The Sales Manager's Handbook by Joseph C. Ellers is just about the only how to book available for sales managers. Most sales management books present great concepts - with no specifics on how to implement them. In this book, you get the complete picture - what to do, when to do it and most importantly how to do it...

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