The Dartnell Advertising Manager's Handbook
Author: Richard H. Stansfield
Publisher:
Published: 1977
Total Pages: 1510
ISBN-13:
DOWNLOAD EBOOK →Author: Richard H. Stansfield
Publisher:
Published: 1977
Total Pages: 1510
ISBN-13:
DOWNLOAD EBOOK →Author: David Bushko
Publisher: Dartnell Corporation
Published: 1997-01-01
Total Pages: 484
ISBN-13: 9780850132496
DOWNLOAD EBOOK →No other single volume on advertising management can match "Dartnell's Advertising Manager's Handbook" For comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. Chapters include: Strategy, Research, Creative Concept, Media, Copy, Design, Measurement, Communicating with Value, Human Resources, Global Advertising, and Advertising on the Internet.
Author: Steuart Henderson Britt
Publisher:
Published: 1973
Total Pages: 1144
ISBN-13:
DOWNLOAD EBOOK →Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research; 5) consumer products and services; 6) industrial research and planning; 7) promoting products and services; and 8) international marketing.
Author: Sidney J. Levy
Publisher: Irwin Professional Publishing
Published: 1994
Total Pages: 1432
ISBN-13: 9780850132038
DOWNLOAD EBOOK →The scope of marketing; Organizing and staffing the marketing function; Establishing marketing objectives/strategies; Marketing research; Developing the marketing plan; Putting the marketing plan into action for consumer products/services; Putting the marketing plan into action for business products/services; Promoting products and services; Global marketing.
Author: Steuart Henderson Britt
Publisher:
Published: 1986
Total Pages: 1293
ISBN-13:
DOWNLOAD EBOOK →Author: Lorna M. Daniells
Publisher: Univ of California Press
Published: 1976-01-01
Total Pages: 456
ISBN-13: 9780520029460
DOWNLOAD EBOOK →Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Author: Steuart Henderson Britt
Publisher:
Published: 1983
Total Pages: 1304
ISBN-13:
DOWNLOAD EBOOK →Author: Sidney J. Levy
Publisher:
Published: 1994-06
Total Pages: 1462
ISBN-13: 9780850133141
DOWNLOAD EBOOK →Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.