Lanterna Rally

Author: David Bushko

Publisher:

Published: 1997-12

Total Pages: 0

ISBN-13: 9780850133127

No other single volume on advertising management can match Dartnell's Advertising Manager's Handbook for comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. -- The Handbook is updated throughout with each chapter written by an expert in their field. -- Dartnell's Advertising Manager's Handbook is written as a practical encyclopedia of information that may be used by any individual who is involved in all forms of promotional advertising. -- The How-To sections will teach the non-professional advertising person how to utilize advertising to get results.