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The Creativity Market

Author: Dominique Hecq

Publisher: Multilingual Matters

Published: 2012-04-05

Total Pages: 245

ISBN-13: 1847697127

This book focuses on creative writing both as a subject in universities and beyond academia, with chapters arranged around three organising sub-themes of practice, research and pedagogy. It explores the ‘creative’ component of creative writing in the globalised marketplace, making the point that creative writing occurs in and around universities throughout the world. It examines the convergence of education, globalisation and economic discourses at the intersection of the university sector and creative industries, and foregrounds the competing interests at the core of creativity as it appears in the neo-liberal global discourse in which writers are enmeshed. The book offers case studies from the UK, the USA, Canada, Australia and Singapore that are indicative of the challenges faced by academics, postgraduate students and creative industry professionals around the world.

Welcome to the Creative Age

Author: Mark Earls

Publisher: John Wiley & Sons

Published: 2003-01-03

Total Pages: 288

ISBN-13: 0470853018

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This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

Buy Now

Author: Rick Cesari

Publisher: John Wiley & Sons

Published: 2011-01-19

Total Pages: 240

ISBN-13: 1118007891

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Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

How to Market a Book: Third Edition

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Creative Marketing

Author: I. Fillis

Publisher: Springer

Published: 2005-11-10

Total Pages: 173

ISBN-13: 0230502334

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Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

Marketing In Creative Industries

Author: Gabriele Troilo

Publisher: Red Globe Press

Published: 2015-07-07

Total Pages: 0

ISBN-13: 9780230380240

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This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

The Creativity Market

Author: Dominique Hecq

Publisher: Multilingual Matters

Published: 2012-04-05

Total Pages: 245

ISBN-13: 1847697100

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This book focuses on creative writing both as a subject in universities around the world and beyond academia. It offers a thought-provoking analysis of creativity in the globalised marketplace, and examines the intersection of the university sector and the creative industries.

Marketing In Creative Industries

Author: Gabriele Troilo

Publisher: Bloomsbury Publishing

Published: 2017-09-16

Total Pages: 384

ISBN-13: 0230380239

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The Disappearing Product

Author: Chris Bilton

Publisher: Edward Elgar Publishing

Published: 2017-09-29

Total Pages: 386

ISBN-13: 1785360736

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Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.

The Business Side of Creativity

Author: Cameron S. Foote

Publisher: W. W. Norton & Company

Published: 2002

Total Pages: 444

ISBN-13: 9780393730937

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Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.