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The Corporates Strike Back

Author: Lucas Sauberschwarz

Publisher: Springer Nature

Published: 2021

Total Pages: 206

ISBN-13: 3030791149

65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom An overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition! Dr. Carsten Stocker, World Economic Forum, Global Future Council-Member.

The Corporates Strike Back

Author: Lucas Sauberschwarz

Publisher:

Published: 2022

Total Pages: 0

ISBN-13: 9783030791155

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65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom An overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition! Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member.

How Big-Tech Barons Smash Innovation—and How to Strike Back

Author: Ariel Ezrachi

Publisher: HarperCollins

Published: 2022-06-28

Total Pages: 313

ISBN-13: 0063030896

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Two market experts deconstruct the drivers and inhibitors to innovation in the digital economy, explain how large tech companies can stifle disruption, assess the toll of their technologies on our well-being and democracy, and outline policy changes to take power away from big tech and return it to entrepreneurs. Silicon Valley’s genius combined with limited corporate regulation promised a new age of technological innovation in which entrepreneurs would create companies that would in turn fuel unprecedented job growth. Yet disruptive innovation has stagnated even as the five leading tech giants, which account for approximately 25 percent of the S&P 500’s market capitalization, are expanding to unimaginable scale and power. In How Big-Tech Barons Smash Innovation—and How to Strike Back, Ariel Ezrachi and Maurice E. Stucke explain why this is happening and what we can do to reverse it. While many distrust the Big-Tech Barons, the prevailing belief is that innovation is thriving online. It isn’t. Rather than disruptive innovations that create significant value, we are getting technologies that primarily extract value and reduce well-being. Using vivid examples and relying on their work in the field, the authors explain how the leading tech companies design their sprawling ecosystems to extract more profits (while crushing any entrepreneur that poses a threat). As a result, we get less innovation that benefits us and more innovations that surpass the dreams of yesteryears’ autocracies. The Tech Barons’ technologies, which seek to decode our emotions and thoughts to better manipulate our behavior, are undermining political stability and democracy while fueling tribalism and hate. But it’s not hopeless. The authors reveal that sustained innovation scales with cities not companies, and that we, as a society, should profoundly alter our investment strategy and priorities to certain entrepreneurs (“Tech Pirates”) and cities’ infrastructure.

Marketing 2.0

Author: Gerald Corbae

Publisher: Springer Science & Business Media

Published: 2013-03-20

Total Pages: 153

ISBN-13: 3540247831

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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

Autoworkers Under the Gun

Author: Gregg Shotwell

Publisher: Haymarket Books

Published: 2012-02-14

Total Pages: 257

ISBN-13: 1608461637

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The veteran autoworker and author of the pro-labor newsletter Live Bait & Ammo offers a blow-by-blow analysis of workers’ rights under attack. Greg Shotwell was a machine operator at General Motor’s Delphi division during its tragic spinoff from GM and eventual bankruptcy. He watched from a front-row seat as the United Auto Workers Union collaborated with antilabor policies that led to plant closings and cuts to wages and benefits. A dissident member of the UAW, Shotwell made a name for himself chronicling the outrages and absurdities of corporate managers and corrupt union leaders in his popular shop-floor newsletter, Live Bait & Ammo. Autoworkers Under the Gun collects Shotwell’s essential writings during that fateful period. These LB&A fliers quickly grew legs of their own, distributed by rank-and-file workers in auto plants across the United States and cited by industry analysts. Spanning a decade of autoworker resistance, this body of work stands as a call to action for a new generation of workers coming of age in recession-wracked America.

The corporate sales winners guide: Transform your life and become a top sales performer

Author: Gerrit Jan de Vries

Publisher: Maximaalski

Published: 2020-08-26

Total Pages: 190

ISBN-13: 9083062732

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Get an unfair advantage over your colleagues! Conquer and defend your position in any company. Earn thousands of Dollars in bonus and help great customers! 1. Are you considering a job as an account manager in corporate sales? 2. Do you already work in business development and do you want to sell more and earn big bonuses? 3. How do you find new customers and creatively negotiate a great deal? 4. And how do you survive in a large company, where everything revolves around visibility, image, targets and performance? 5. How do you deal with various types of managers, hidden internal networks and colleagues who want to achieve their target at your expense? In this book, I will show you why everyone should consider a job as a salesperson in corporate sales, how to apply and get hired. I am going to show you how to conquer and defend your position in the tough industry. You will learn how to beat colleagues and competitors, recognize and manipulate different types of managers, and how to strengthen your personal brand. I will teach you how to avoid crucial pitfalls and dangers, that would otherwise cost you a lot of time and money. I will show you how you can have a successful meeting with any customer. And how you can still win complicated RFP-tenders. I will give you tips and creative tools on how to close many great deals by effectively negotiating and achieving your target. In addition to unique examples from recognizable practice, I will also show you how you can maximize your income from every sales commission plan. And how you can properly invest that extra income again, to eventually become financially independent faster, or to start your own business. *This is the book that will give you an unfair advantage over your colleagues. *This is the book that will make you enjoy going to work. *This is the book that will enable you to earn a lot more money. *This book will change your life.... Starting today! Do you have any questions after reading my book or can I help you personally with something? Follow me here or on LinkedIn and send me a message. I am looking forward to hearing from you! About Gerrit Jan de Vries I want to help you to become successful in sales much faster, by avoiding crucial mistakes that many salespeople make! I will teach you, how to get an unfair competitive advantage over your internal and external competitors. You too can enjoy the very best and most profitable career you could ever imagine.... Sales! Together we will maximize your commercial potential! Gerrit Jan de Vries is an experienced business development and sales specialist in the field of data center and global connectivity. He has worked for international companies in various positions.

The Death of A Thousand Cuts

Author: Jarol B. Manheim

Publisher: Routledge

Published: 2000-11

Total Pages: 381

ISBN-13: 1135648573

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This bk presents the first up-to-date comprehensive treatment of the corporate campaign . It is aimed at both scholars, advanced students and it's practioners in fields of political commun, public relations, labor studies, human resources and management.

Corporate Social Investing

Author: Curt Weeden

Publisher: Berrett-Koehler Publishers

Published: 1998-09-10

Total Pages: 270

ISBN-13: 9781576750452

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Table of Contents

Ethical Practice of Social Media in Public Relations

Author: Marcia W. DiStaso

Publisher: Routledge

Published: 2014-06-27

Total Pages: 284

ISBN-13: 1317917901

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Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.