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Author: Mark Steven Bosko
Publisher:
Published: 2003
Total Pages: 404
ISBN-13: 9780941188760
DOWNLOAD EBOOK →This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
Author: Annika Pham
Publisher: Indiana University Press
Published: 1993
Total Pages: 200
ISBN-13:
DOWNLOAD EBOOK →Book on film marketing
Author: Robert Marich
Publisher: Taylor & Francis
Published: 2005
Total Pages: 314
ISBN-13: 0240806875
DOWNLOAD EBOOK →The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Author: Robert G. Barnwell
Publisher: Taylor & Francis
Published: 2018-07-11
Total Pages: 390
ISBN-13: 1351018051
DOWNLOAD EBOOK →Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Author: David M. Rosen
Publisher: Grove Press
Published: 1990
Total Pages: 326
ISBN-13: 9780802131874
DOWNLOAD EBOOK →Provides information on how to make and distribute independent productions, and gives examples of different styles, budgets, and financial arrangements used
Author: Gregory Goodell
Publisher: Macmillan
Published: 2003-12-31
Total Pages: 356
ISBN-13: 9780312304621
DOWNLOAD EBOOK →Original publication and copyright date: 1982.
Author: Suzanne Lyons
Publisher: Taylor & Francis
Published: 2012
Total Pages: 261
ISBN-13: 024081763X
DOWNLOAD EBOOK →First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Jon Reiss
Publisher: Hybrid Cinema
Published: 2010-01-01
Total Pages: 354
ISBN-13: 9780982576205
DOWNLOAD EBOOK →As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
Author: Robert Marich
Publisher: SIU Press
Published: 2013-01-30
Total Pages: 434
ISBN-13: 0809331977
DOWNLOAD EBOOK →While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
