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Author: Tom Gorman
Publisher: Penguin Putnam
Published: 1997
Total Pages: 374
ISBN-13: 9780028617411
DOWNLOAD EBOOK →A guide to creating effective business letters and memos, discussing common writing problems, offering advice on layout, and featuring samples for every occasion.
Author: Tom Gorman
Publisher:
Published: 2005
Total Pages: 0
ISBN-13: 9781592574247
DOWNLOAD EBOOK →Rev. ed. of: Complete idiot's almanac of business letters and memos. c1997.
Author: Robert W. Bly
Publisher: Penguin
Published: 2001
Total Pages: 394
ISBN-13: 9780028642109
DOWNLOAD EBOOK →Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Brian Fugere
Publisher: Simon and Schuster
Published: 2005-02-22
Total Pages: 194
ISBN-13: 9780743269094
DOWNLOAD EBOOK →There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
Author: Hap Klopp
Publisher:
Published: 1998
Total Pages: 294
ISBN-13: 9780028617442
DOWNLOAD EBOOK →Managing cash flow, keeping employees happy and productive, complying with employment laws, and fighting back competition are all problems any manager must face daily. Now there is step-by-step help for everything from how to maximize the success of your products to how to solve the problems that sap a business' productivity. Included are anecdotes from the author about his successes in business, the problems he faced, and how he overcame them.
Author: Laurie Rozakis
Publisher: Penguin
Published: 2003
Total Pages: 434
ISBN-13: 9781592571154
DOWNLOAD EBOOK →Provides information on grammatical rules and how to use them, with advice on adding variety to writing, and examples of the right and wrong way to say things.
Author: Brandon Toropov
Publisher: Penguin
Published: 2001
Total Pages: 334
ISBN-13: 9780028640075
DOWNLOAD EBOOK →A collection of modern-day urban myths and folklore explores questions relating to famous figures, government conspiracies, paranoia, revenge, chain letters, and humiliating experiences.
Author: Robert W. Bly
Publisher:
Published: 1999
Total Pages: 292
ISBN-13:
DOWNLOAD EBOOK →Fast faxes, crisp memos, instant e-mails--these have replaced the long, leisurely business letters of the past. With more than 300 model letters and instructions for adapting each to various situations, this reference puts graceful, concise, persuasive correspondence at your fingertips. National print features.
