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The Complete Guide to Selling and Marketing to Affluent Customers

Author: Tamsen Butler

Publisher: Atlantic Publishing Company

Published: 2014

Total Pages: 290

ISBN-13: 1601383274

The world is full of potential customers, but there are none more desirable than the wealthy. Cognizant of their investments and purchases, marketing a product or service to affluent clients can be difficult, but for those that manage to make it happen, it's possible to quickly build a wealthy clientele by word-of-mouth and effective service. With this book, your business will soon become a top producer for the world's most prominent, richest people. --

The Art of Selling to the Affluent

Author: Matt Oechsli

Publisher: John Wiley & Sons

Published: 2010-12-14

Total Pages: 218

ISBN-13: 1118040368

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This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.

How to Make Real Money Selling Books

Author: Brian Jud

Publisher: Square One Publishers, Inc.

Published: 2013-03-14

Total Pages: 339

ISBN-13: 0757052134

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The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

No B.S. Marketing to the Affluent

Author: Dan S. Kennedy

Publisher: Entrepreneur Press

Published: 2015-03-16

Total Pages: 301

ISBN-13: 1613083092

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SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. • Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples • E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible • Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable • StorySelling™: Learn how to scale the affluents’ “sales wall” • Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

Selling to the Affluent

Author: Thomas J. Stanley

Publisher: McGraw Hill Professional

Published: 1997-08-22

Total Pages: 502

ISBN-13: 9780070610491

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Dr. Stanley shows how to push the "hot buttons" of the people you've found to improve your closing percentage . . . . and income. This essential resource reveals the three most important things you can do to land affluent prospects.

The Sales Rich

Author: Dallas Kwiatkowski

Publisher: Independently Published

Published: 2021-08-22

Total Pages: 88

ISBN-13:

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Selling can be challenging because it involves a complex process of human behavior and cognition.More than likely, marketers who struggle to win customers either haven't been prospecting the right way or aren't putting in enough effort. Do you want to learn more about running and growing a business? If you answered yes to either of these questions, then you are going to want to read on. Starting a business is no easy feat, no matter how easy some businesses make it look. There are marketing, sales, and costs involved that most people aren't even aware of. Do you want to experience that feeling? Then you're in the right place. In this book, you are going to learn: -The best way to pick a product or service to sell -How to have successful sales calls with customers -The best way to hook a customer and keep them coming back -The difference between the low-ticket and high-ticket item -How you can learn from your successes and failures -The importance of listening in business ... And much more. Buy this book now.

The Affluent Consumer

Author: Ronald D. Michman

Publisher: Bloomsbury Publishing USA

Published: 2006-09-30

Total Pages: 209

ISBN-13: 0313086516

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By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.

Selling to the Affluent

Author: Thomas J. Stanley

Publisher: Rosetta Books

Published: 2012-06-29

Total Pages: 713

ISBN-13: 0795325991

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From the New York Times–bestselling coauthor of The Millionaire Next Door: “No one better illuminates the who, where, and how of the affluent market” (J. Arthur Urciuoli, former chairman at Merrill Lynch). In the bestselling classic The Millionaire Next Door, Dr. Thomas J. Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent—and delivers a strategy for salespeople to leverage that information to the best advantage. This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs—frequently different from those of less affluent markets—and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset—including business owners, men and women, and the retired. It’s the most detailed and inclusive manual on the market for selling to the wealthy. “Dr. Stanley’s strategies consider the real needs of the high income professionals—needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual’s extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means.” —Carolyn J. Cole, chairman and founder of The Cole Group and The institute of Economics and Finance “Selling to the Affluent is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent.” —William D. Danko, PhD, coauthor of The Millionaire Next Door

Selling to Affluent Customers

Author: Gerard Assey

Publisher: Gerard Assey

Published: 2023-08-19

Total Pages: 0

ISBN-13:

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'Selling to Affluent Customers: Get the Affluent Advantage with Strategies for Luxury Sales Success' is a comprehensive guide that unveils the secrets to successfully navigating the world of luxury sales. This book delves into the mindset and motivations of affluent customers, equipping sales professionals with the knowledge and strategies to meet their discerning expectations. From understanding the allure of luxury branding to mastering the art of consultative selling, this book offers practical insights and techniques to build trust, forge lasting relationships, and exceed customer expectations. Readers will discover the power of personalization, present value, and the ability to up-sell and cross-sell related products to enhance the customer experience. With a customer-centric approach and a deep understanding of the unique needs and desires of affluent customers, "Selling to Affluent Customers" serves as a valuable resource for sales professionals seeking to excel in the world of luxury sales and create extraordinary experiences for their discerning clientele.

Ultimate Guide to YouTube for Business

Author: The Staff of Entrepreneur Media

Publisher: Entrepreneur Press

Published: 2018-03-27

Total Pages: 285

ISBN-13: 1613083793

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Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.