The Compass and the Nail [Revised Hardcover Edition]

The Compass and the Nail [Revised Hardcover Edition] PDF

Author: Craig Wilson

Publisher:

Published: 2021-07-13

Total Pages: 280

ISBN-13: 9781644282328

DOWNLOAD EBOOK →

Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.

The Geography of Bliss

The Geography of Bliss PDF

Author: Eric Weiner

Publisher: Twelve

Published: 2008-01-03

Total Pages: 249

ISBN-13: 0446511072

DOWNLOAD EBOOK →

Now a new series on Peacock with Rainn Wilson, THE GEOGRAPHY OF BLISS is part travel memoir, part humor, and part twisted self-help guide that takes the viewer across the globe to investigate not what happiness is, but WHERE it is. Are people in Switzerland happier because it is the most democratic country in the world? Do citizens of Qatar, awash in petrodollars, find joy in all that cash? Is the King of Bhutan a visionary for his initiative to calculate Gross National Happiness? Why is Asheville, North Carolina so damn happy? In a unique mix of travel, psychology, science and humor, Eric Weiner answers those questions and many others, offering travelers of all moods some interesting new ideas for sunnier destinations and dispositions.

The Compass and the Nail

The Compass and the Nail PDF

Author: Craig Wilson

Publisher: Vireo Book, A

Published: 2019-06-11

Total Pages: 0

ISBN-13: 9781947856615

DOWNLOAD EBOOK →

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how. --

X

X PDF

Author: Brian Solis

Publisher: John Wiley & Sons

Published: 2015-10-13

Total Pages: 256

ISBN-13: 1118526805

DOWNLOAD EBOOK →

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

The Book of Dust: La Belle Sauvage (Book of Dust, Volume 1)

The Book of Dust: La Belle Sauvage (Book of Dust, Volume 1) PDF

Author: Philip Pullman

Publisher: Knopf Books for Young Readers

Published: 2017-10-19

Total Pages: 466

ISBN-13: 0375815309

DOWNLOAD EBOOK →

NEW YORK TIMES BESTSELLER Philip Pullman returns to the parallel world of His Dark Materials--now an HBO original series starring Dafne Keen, Ruth Wilson, Andrew Scott, and Lin-Manuel Miranda--to expand on the story of Lyra, “one of fantasy’s most indelible heroines” (The New York Times Magazine). Don’t miss Volume II of The Book of Dust: The Secret Commonwealth! Malcolm Polstead and his daemon, Asta, are used to overhearing news and the occasional scandal at the inn run by his family. But during a winter of unceasing rain, Malcolm finds a mysterious object—and finds himself in grave danger. Inside the object is a cryptic message about something called Dust; and it’s not long before Malcolm is approached by the spy for whom this message was actually intended. When she asks Malcolm to keep his eyes open, he begins to notice suspicious characters everywhere: the explorer Lord Asriel, clearly on the run; enforcement agents from the Magisterium; a gyptian named Coram with warnings just for Malcolm; and a beautiful woman with an evil monkey for a daemon. All are asking about the same thing: a girl—just a baby—named Lyra. Lyra is at the center of a storm, and Malcolm will brave any peril, and make shocking sacrifices, to bring her safely through it. “Too few things in our world are worth a seventeen-year wait: The Book of Dust is one of them.” —The Washington Post “The book is full of wonder. . . . Truly thrilling.” —The New York Times “People will love the first volume of Philip Pullman’s new trilogy with the same helpless vehemence that stole over them when The Golden Compass came out.” —Slate

Power Shift

Power Shift PDF

Author: Richard Falk

Publisher: Zed Books Ltd.

Published: 2016-07-15

Total Pages: 207

ISBN-13: 1783607963

DOWNLOAD EBOOK →

This book depicts the challenges associated with the emergence of a new global order in which patterns of conflict and the role of traditional military power are in the process of radical flux. Our ideas about global order have yet to catch up with these new behavioral trends, including the rise of non-state transnational political actors in the context of neoliberal globalization. In this historical setting the modern territorial sovereign state is confronted by multiple challenges ranging from climate change to mass migration to transnational political extremism. The existing global order seems currently overwhelmed by these challenges, resulting in widespread stress and chaos that is transforming global security in ways that endanger democratic governance. The future will be determined by whether the peoples of the world make their weight felt in support of sustainable global justice and overcome the impact of oppressive and exploitative patterns of corporate and state behavior. It is this problematic set of circumstances that Power Shift addresses.

Tough as Nails

Tough as Nails PDF

Author: Douglass K. Daniel

Publisher: Univ of Wisconsin Press

Published: 2011-04-08

Total Pages: 262

ISBN-13: 0299251233

DOWNLOAD EBOOK →

Called “God’s angry man” for his unyielding demands in pursuit of personal and artistic freedom, Oscar-winning filmmaker Richard Brooks brought us some of the mid-twentieth century’s most iconic films, including Blackboard Jungle, Cat on a Hot Tin Roof, Elmer Gantry, In Cold Blood, and Looking for Mr. Goodbar. “The important thing,” he once remarked, “is to write your story, to make it believable, to make it live.” His own life story has never been fully chronicled, until now. Tough as Nails: The Life and Films of Richard Brooks restores to importance the career of a prickly iconoclast who sought realism and truth in his films. Douglass K. Daniel explores how the writer-director made it from the slums of Philadelphia to the heights of the Hollywood elite, working with the top stars of the day, among them Humphrey Bogart, Cary Grant, Elizabeth Taylor, Jean Simmons, Sidney Poitier, Sean Connery, Gene Hackman, and Diane Keaton. Brooks dramatized social issues and depicted characters in conflict with their own values, winning an Academy Award for his Elmer Gantry screenplay and earning nominations for another seven Oscars for directing and screenwriting. Tough as Nails offers illuminating insights into Brooks’s life, drawing on unpublished studio memos and documents and interviews from stars and colleagues, including Poitier, director Paul Mazursky, and Simmons, who was married to Brooks for twenty years. Daniel takes readers behind the scenes of Brooks’s major films and sheds light on their making, their compromises, and their common threads. Tough as Nails celebrates Brooks’s vision while adding to the critical understanding of his works, their flaws as well as their merits, and depicting the tumults and trends in the life of a man who always kept his own compass. Best Books for General Audiences, selected by the American Association of School Librarians Outstanding Book, selected by the Public Library Reviewers

The Lost Compass

The Lost Compass PDF

Author: Joel Ross

Publisher: HarperCollins

Published: 2016-05-24

Total Pages: 197

ISBN-13: 0062352989

DOWNLOAD EBOOK →

In the high-stakes sequel to the acclaimed The Fog Diver—which was named a Texas Bluebonnet selection and winner of the 2015 Cybils Award for Speculative Fiction and the Michigan Library Association’s 2016 YouPer Award—thirteen-year-old Chess and his crew must stop the deadly and mysterious Fog from enveloping the city of Port Oro and destroying their world. Chess and his crew—Hazel, Swedish, Loretta, and Bea—may have escaped the slums, but they cannot escape the Fog that threatens to swallow the entire mountaintop city of Port Oro. Only one thing can stop the Fog: an ancient machine known as the Compass. And only one person can find it: Chess. With the help of his crew, Chess faces dangerous encounters and deadly driftsharks to unearth the hidden instrument. It’s a race against time to save this sanctuary in the sky. With adventure at every turn, peril behind every corner, and a few determined slum kids who must save the day, Joel Ross presents a fantastic world in this fast-paced follow-up to The Fog Diver.

Lanterna Rally - Theme by Grace Themes