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The Chief Marketing Officer Journal - Volume I

Author: William L. Koleszar

Publisher: Lulu.com

Published: 2009-01-06

Total Pages: 122

ISBN-13: 0578011352

ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

The Chief Marketing Officer Journal

Author:

Publisher:

Published: 2009

Total Pages: 128

ISBN-13:

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Chief Marketing Officers at Work

Author: Josh Steimle

Publisher: Apress

Published: 2016-08-04

Total Pages: 330

ISBN-13: 1484219317

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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Chief Marketing Officer

Author: Blue Journals

Publisher:

Published: 2020-01-30

Total Pages: 110

ISBN-13:

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This blank, lined journal makes for a perfect gift to family, friends, and coworkers. Details: Blank, lined notebook 108 pages 6x9 inches White paper Soft, matte cover

Startup CEO

Author: Matt Blumberg

Publisher: John Wiley & Sons

Published: 2020-08-04

Total Pages: 486

ISBN-13: 1119723663

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You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Global Cmo

Author: Greg Paull

Publisher: Mascot Books

Published: 2018-05

Total Pages: 240

ISBN-13: 9781684018482

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Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across drastically different markets. The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Through these detailed discussions with the CMOs, independent marketing consultancy R3 seeks to uncover the common threads, solutions, and best practice to drive effectiveness and efficiency. Any practitioneror observerof marketing globally, regionally, or locally will find this a powerful resource.

I'm a Chief Marketing Officer I Solve Problems You Don't Know You Have, in Ways You Can't Understand

Author: Abdo Ezzahir

Publisher:

Published: 2020-11-18

Total Pages: 120

ISBN-13:

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Are you looking for a funny Chief Marketing Officer gift? This is a simple perfect Human Resource gag gift for yourself, your coworker, brother, sister, wife, husband, mom, dad, friend ... Perfect for anybody and any occasion. A notebook for taking notes, writing, organizing, goal setting... ★ features: ◆ Blank lined Notebook/Journal, ◆ Measures 6 x 9 inches, ◆ 120 Pages ◆ High-quality matte cover

Marketing

Author: Dhruv Grewal

Publisher:

Published: 2014

Total Pages: 513

ISBN-13: 9781743077023

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Marketing 1e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing 1e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of thefoundational topics in thirteen chapters, Marketing 1e is the ideal choice for any Principles of Marketing course.With Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Only the Stongest Women Become Chief Marketing Officer Journal

Author: jad jad bennar

Publisher:

Published: 2021-02-09

Total Pages: 120

ISBN-13:

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This Only the Stongest women become Chief marketing officer journal, 120 pages lined journal notebook is perfect for writing in to take daily notes, ideas or whatever you feel. It can be a great gift for special someone in your life, This unique designed can be a great gift for this Valentine's day, thanksgiving Christmas or birthday present for girls and Boys. This Notebook Is Perfect For : Birthday Gifts Valentines Gifts Christmas Gifts New Year Gifts Anniversary Gifts, What This Notebook Contain? 120 Pages Ruled Journal, A Unique Cover Design With Romantic Quote 6 x 9 Portable Size for Home Use, Travelling or High School Quality Paper Can be Used as Diary, Journal or Notebook,

I'm the CMO-Chief Marketing Officer

Author: 1st Bookart

Publisher:

Published: 2019-12-24

Total Pages: 100

ISBN-13: 9781650457635

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2020 Notebook Features: An office Lined Notebook Journal for making notes . Can be used for notetaking in meetings. Makes a perfect gift for your colleague. A perfect gift for coworkers, boss, Valentine, Anniversary, Christmas, or any time you want to get a smile out of your colleague. 100 lined pages. Dimensions: 6" x 9", 6 x 9 in dimensions - perfect for putting in your bag, tote or purse - ample space for setting meetings, journalling or note taking High-quality, sturdy off-white paper Clean yearly and weekly calendar views to help you plan your year ahead> Weekly view with plenty of space to write down your daily plans and goals Notes section to scribble down your brilliant ideas and plans Durable and stylish printed matte finish cover to protect your planner Designed and printed in the United States. Buy this hand-designed Pretty 2019-2020 Planner now and have Amazon deliver it to your house or office in a heartbeat. Visit our author page for dozens of other stylish planners, journals and notebook designs.Ideal gift for your friend's family or colleague. Get your copy now!You can't find your job titles? Write us: [email protected] & Customize your simple design.