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The Business of Getting Business

Author: Joe Manausa

Publisher:

Published: 2020-02-06

Total Pages: 224

ISBN-13: 9781912555604

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

Getting to Plan B

Author: John Mullins

Publisher: Harvard Business Press

Published: 2009-09-08

Total Pages: 224

ISBN-13: 1422152693

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You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.

Getting Business to Come to You

Author: Paul Edwards

Publisher: TarcherPerigee

Published: 1998

Total Pages: 500

ISBN-13: 9780874778458

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Describes practical and inexpensive marketing techniques.

Getting Naked

Author: Patrick M. Lencioni

Publisher: John Wiley & Sons

Published: 2010-02-02

Total Pages: 245

ISBN-13: 0787976393

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Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Due Diligence and the Business Transaction

Author: Jeffrey W. Berkman

Publisher: Apress

Published: 2014-01-18

Total Pages: 278

ISBN-13: 1430250879

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Due Diligence and the Business Transaction: Getting a Deal Done is a practical guide to due diligence for anyone buying or selling a privately held business or entering into a major agreement with another company. When you’re buying a business, it’s wise to conduct due diligence. That's the process of investigating and verifying the firm’s finances, labor record, exposure to environmental issues, store of intellectual property, hard assets, ownership structure, and much more. If you don’t, you may later stumble into serious, costly problems, or you may pay an inflated price for the business. This book not only shows you how to conduct such an examination and what to look for, but it will also help you uncover hidden issues that some sellers might not want you to know about. Conversely, this book shows smart business sellers how to conduct due diligence on their own firms to arrive at the right sales price, uncover issues that might scare off buyers or investors, solve lingering problems before a sale, and more. Done right, due diligence can help sellers ensure they sell the business for the best price and with the least risk. Due Diligence and the Business Transaction will help you understand when to conduct due diligence, whom to include, and how to spot the red flags that signal danger. In addition, you will learn: How to conduct due diligence when contemplating a joint venture, business loan, franchise opportunity, or manufacturing deal How to calibrate the correct scope and breadth of the due diligence investigation depending on your situation How the results of due diligence may and often will change the elements of the final deal How to draft due diligence documents so they protect your interests What successful deals look like Corporate attorney and due diligence expert Jeffrey W. Berkman interweaves critical action points, guidelines and procedural steps, case studies, and due diligence questionnaires, checklists, and documents. The veteran of many business deals, Berkman's advice will help you avoid business-crippling mistakes and make the best deal possible.

Sell Your Business Your Way

Author: Rick Rickertsen

Publisher: Amacom Books

Published: 2006

Total Pages: 338

ISBN-13: 9780814430057

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"Sell Your Business Your Way features a treasure trove of sample documents, adaptable forms, and - whether you plan to hire one consultant or dozens - a resource listing hundreds of business brokers, valuation firms, accountants, investment firms, debt-financing sources, and much more."--Jacket.

Marketing Your Startup

Author: Simona Covel

Publisher: AMACOM

Published: 2018-05-29

Total Pages: 256

ISBN-13: 0814439683

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Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success * Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way * SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.

Get Your Business Funded

Author: Steven D. Strauss

Publisher: John Wiley & Sons

Published: 2011-06-28

Total Pages: 256

ISBN-13: 0470928115

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Explore the many options available to get the money you need for your business Whether your business is a new start-up, an established company attempting to grow, or somewhere in between, Get Your Business Funded gives you the full range of options for raising capital in today's challenging economy. Covering everything from bank loans to angel investors to equity financing to more unorthodox methods, this complete guide uses clear, easy-to-understand language to explain each approach. Divided into two sections: "Sources and Funding" and "What You Need to Know" Explains such unorthodox financing sources as peer-to-peer lending, online grants, business plan competitions, and the "friends and family plan" Reveals untapped funding streams available through the government Follows on the success of the author's previous work The Small Business Bible Pick up this reader-friendly guide and discover the many ways you can Get Your Business Funded right now.

BusinessThink

Author: Dave Marcum

Publisher: Capstone

Published: 2003-04-15

Total Pages: 292

ISBN-13: 9780471430667

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A guide on how to attain desired business results explains how leaders can create consistent and effective solutions and outlines rules for accelerating work while revitilizing an enterprise.

Sell Your Business for an Outrageous Price

Author: Kevin Short

Publisher: AMACOM

Published: 2014-09-03

Total Pages: 257

ISBN-13: 081443472X

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This insightful and invaluable guide reveals how anyone can get a positively outrageous price for their company. Selling something that you’ve poured money, energy, and incalculable amounts of time into is tough enough. Getting anything less than the maximum you deserve in return for all your work is unjustifiable. You deserve to squeeze every dollar you can when it comes time to hand the reins over to the lucky investor who wants to profit from all your back-breaking groundwork. In Sell Your Business for an Outrageous Price, you will discover how to: Prepare their companies and themselves for sale Recognize the best time to go to market Identify, attract, and motivate deep-pocketed buyers Determine their company's competitive advantage and leverage it for the best offer Find a transaction advisor with the skills and experience to guide them through the MA jungle Foil buyers' attempts to undermine sale price Featuring real-life case studies and an appendix of indispensable tools--including due diligence lists, sample nondisclosure agreements, a sales readiness assessment, and a sample engagement letter--this book reveals what you need to do so you can get paid!