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Author: Paul Giambarba
Publisher: Capearts Publishing
Published: 2014
Total Pages: 144
ISBN-13: 9780871550019
DOWNLOAD EBOOK →How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Author: Christopher Bonanos
Publisher: Chronicle Books
Published: 2012-09-26
Total Pages: 194
ISBN-13: 1616890851
DOWNLOAD EBOOK →Tells the remarkable tale of Edwin Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age.
Author: Steve Crist
Publisher: Chronicle Chroma
Published: 2020-05-19
Total Pages: 0
ISBN-13: 9781797201375
DOWNLOAD EBOOK →Polaroid Then and Now celebrates the history and evolution of the first and foremost instant imaging camera system. Featuring both vintage and current Polaroid photography, this book covers iconic midcentury photographers and artists, as well as contemporary creatives. • A foreword by Matthew Antezzo, Polaroid Art and Culture Director, provides both an historical account and a visionary view forward of the creative possibilities with the revered brand. • An artist index features thumbnail images of every photograph included in the book along with the name of the artist, the location, date, and the specific Polaroid camera and film stock used. • The cover of the book features the original 1960s packaging design by renowned graphic designer Paul Giambarba. This officially licensed partnership with the world-renowned Polaroid brand is the most comprehensive book published on Polaroid to date, showcasing the work of hundreds of photographers from all over the world. It's an eye-catching gift, too; the exterior packaging design of the book celebrates Polaroid's vintage, brightly colored and now iconic design of the Colorpack Film boxes. • The perfect gift for anyone who loves their Polaroid camera, as well as all things vintage like LPs, record players, and film • A beautifully designed book that is a covetable object in itself • Add it to the collection of books like The Polaroid Book by Barbara Hitchcock, Andy Warhol: Polaroids by Richard B. Woodward, and Polaroid: The Complete Guide to Experimental Instant Photography by Rhiannon Adam
Author: Peter C. Wensberg
Publisher:
Published: 1987
Total Pages: 306
ISBN-13:
DOWNLOAD EBOOK →The unauthorized story of the enigmatic man who created a world-class organization in his own image and then lost control of it. 24 pages of photographs.
Author: Matt Haig
Publisher: Kogan Page Publishers
Published: 2005
Total Pages: 276
ISBN-13: 9780749444334
DOWNLOAD EBOOK →It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Author: Kathleen Thormod Carr
Publisher: Amphoto Books, an i
Published: 1997
Total Pages: 168
ISBN-13: 9780817455545
DOWNLOAD EBOOK →This guide explains how to transfer polaroid images onto artists' papers,ilk, wood, and tile. It also describes how to enhance these pictures withaint, markers and crayons.
Author: Peter Buse
Publisher: University of Chicago Press
Published: 2016-05-27
Total Pages: 323
ISBN-13: 022631216X
DOWNLOAD EBOOK →In a world where nearly everyone has a cellphone camera capable of zapping countless instant photos, it can be a challenge to remember just how special and transformative Polaroid photography was in its day. And yet, there’s still something magical for those of us who recall waiting for a Polaroid picture to develop. Writing in the context of two Polaroid Corporation bankruptcies, not to mention the obsolescence of its film, Peter Buse argues that Polaroid was, and is, distinguished by its process—by the fact that, as the New York Times put it in 1947, “the camera does the rest.” Polaroid was often dismissed as a toy, but Buse takes it seriously, showing how it encouraged photographic play as well as new forms of artistic practice. Drawing on unprecedented access to the archives of the Polaroid Corporation, Buse reveals Polaroid as photography at its most intimate, where the photographer, photograph, and subject sit in close proximity in both time and space—making Polaroid not only the perfect party camera but also the tool for frankly salacious pictures taking. Along the way, Buse tells the story of the Polaroid Corporation and its ultimately doomed hard-copy wager against the rising tide of digital imaging technology. He explores the continuities and the differences between Polaroid and digital, reflecting on what Polaroid can tell us about how we snap photos today. Richly illustrated, The Camera Does the Rest will delight historians, art critics, analog fanatics, photographers, and all those who miss the thrill of waiting to see what develops.
Author: Susannah Conway
Publisher: Chronicle Books
Published: 2012-05-16
Total Pages: 179
ISBN-13: 0811879267
DOWNLOAD EBOOK →"Polaroid and other instant cameras are beloived for the dreamy worlds they create. In this ... guide, [the authors] offer insider savvy about instant cameras both new and vintage; tips on how to shoot with each one; details about the various film types available; composition and lighting techniques: plus porojects for turning your photos into keepsake mementos. ..."--Back cover.
Author: Sicco Van Gelder
Publisher: Kogan Page Publishers
Published: 2005
Total Pages: 276
ISBN-13: 9780749444693
DOWNLOAD EBOOK →"A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." Jack Yan, CEO, Jack Yan and Associates "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities." The Journal of Brand Management The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. Contents include: *The brand environment *The brand expression *The brand domain * The brand reputation *The brand affinity *The brand recognition *Local brand management *Harmonising a global brand *Extending a global brand *Creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally.
Author: Diane Von Furstenberg
Publisher: Damiani Limited
Published: 2012
Total Pages: 0
ISBN-13: 9788862082396
DOWNLOAD EBOOK →Photographs.
