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Author: Mallika Malhotra
Publisher:
Published: 2017-06-15
Total Pages:
ISBN-13: 9780692887936
DOWNLOAD EBOOK →A comprehensive guide for entrepreneurs, answering all their questions about brand photography and walking you through how to plan a successful photo shoot. Also includes storytelling photography that will both inspire and illustrate the power of visual storytelling.
Author: Mike Stevens
Publisher: Kogan Page Publishers
Published: 2022-05-03
Total Pages: 225
ISBN-13: 1398605433
DOWNLOAD EBOOK →Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
Author: Songy Knox
Publisher: Blahstrom
Published: 2021-06-08
Total Pages: 191
ISBN-13: 064504671X
DOWNLOAD EBOOK →The ultimate branding playbook for professional women, packed with practical wisdom and hard-earned insights. You’re the face of your brand. You’ve worked too hard to be invisible. You deserve to BE SEEN. SEEN is the groundbreaking framework that gives you the mindset and methodology to be seen for the expert that you are. Brand expert and photographer Songy Knox has developed a very successful, tried and tested, playbook for female professionals and SME business owners looking to achieve higher visibility and growth. Through deeply personal stories, case studies and exercises, How Do You Want to BE SEEN helps to quiet your inner critic, define your brand on every level, find your people, and gain a renewed sense of style and confidence. This book is your one-stop-shop for building a personal brand and overcoming roadblocks to professional growth and success.
Author: Susan Fournier
Publisher: Routledge
Published: 2012-03-29
Total Pages: 501
ISBN-13: 1136470972
DOWNLOAD EBOOK →The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Author: David Brier
Publisher:
Published: 2017-11-29
Total Pages: 290
ISBN-13: 9780999529706
DOWNLOAD EBOOK →"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author: Rafael Concepcion
Publisher: Pearson Education
Published: 2011-02-08
Total Pages: 712
ISBN-13: 0132699257
DOWNLOAD EBOOK →For today’s photographer, a clean, professional-looking website is a must. But for most, the thought of having a site that displays your work like a pro seems either too expensive or too hard to create. How can you develop an eye-catching website that looks professional, updates quickly, and even helps you make some money in the process when your passion is photography and not coding? It’s easier than you think. In Get Your Photography on the Web, RC Concepcion, curriculum developer for Kelby Media Group and one of the Photoshop Guys, takes you through an easy step-by-step process so you can build your own site from the ground up and have it look like you paid someone a lot of money to do it for you. Even if you know nothing about Web programming, this book will have you building a website in hours, not weeks. You’ll learn: How to secure your own domain names and hosting space How to install WordPress on your website in as little as seven clicks How to add pictures, galleries, and Flash portfolios without learning any code How to sell your images online without having to make a single print How to incorporate Lightroom and Flash galleries into an already existing website You’ll also find interviews and inspirational tips from people you will meet “Along the Way” to making your website. Plus, RC gives you free templates and Flash portfolio components to get you up and running without emptying your wallet. The techniques RC shares in Get Your Photography on the Web are the very same ones he uses for some of the biggest names in photography—it’s like designing your website with a trusted expert looking over your shoulder. Best of all, you’ll walk away with the satisfaction of knowing that you did it all yourself!
Author: Kalika Yap
Publisher: HarperCollins
Published: 2020-04-14
Total Pages: 224
ISBN-13: 0062956922
DOWNLOAD EBOOK →Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Author: Adam Berke
Publisher: John Wiley & Sons
Published: 2014-03-04
Total Pages: 155
ISBN-13: 1118881168
DOWNLOAD EBOOK →How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
Author: Enrique Quevedo
Publisher: Dreaming Intent Press
Published: 2015-02-19
Total Pages: 111
ISBN-13: 0996101306
DOWNLOAD EBOOK →Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences.The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability.It guides you on a step by step through the five stages of the framework:1. Expose your brand2. Attract people to your brand territory3. Engage providing valuable experiences4. Retain attention over the long term5. Influence perception, intent or behaviorWe also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.
Author: Laurence Vincent
Publisher: AMACOM
Published: 2012-03-28
Total Pages: 364
ISBN-13: 0814416772
DOWNLOAD EBOOK →Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you.
