Blue Ocean Shift

Blue Ocean Shift PDF

Author: W. Chan Kim

Publisher: Hachette Books

Published: 2017-09-26

Total Pages: 312

ISBN-13: 0316314056

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NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition PDF

Author: W. Chan Kim

Publisher: Harvard Business Review Press

Published: 2015-01-20

Total Pages: 317

ISBN-13: 1625274491

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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Blue Ocean Leadership (Harvard Business Review Classics)

Blue Ocean Leadership (Harvard Business Review Classics) PDF

Author: W. Chan Kim

Publisher: Harvard Business Review Press

Published: 2017-05-30

Total Pages: 80

ISBN-13: 1633692655

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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Song for the Blue Ocean

Song for the Blue Ocean PDF

Author: Carl Safina

Publisher: Holt Paperbacks

Published: 2010-04-01

Total Pages: 480

ISBN-13: 1429984260

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Part odyssey, part pilgrimage, this epic personal narrative follows the author's exploration of coasts, islands, reefs, and the sea's abyssal depths. Scientist and fisherman Carl Safina takes readers on a global journey of discovery, probing for truth about the world's changing seas, deftly weaving adventure, science, and political analysis.

The Adventures of Blue Ocean Bob

The Adventures of Blue Ocean Bob PDF

Author: Brooks Olbrys

Publisher: Greenleaf Book Group

Published: 2013-02-01

Total Pages: 56

ISBN-13: 0982961332

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Embark on an oceanic quest with Blue Ocean Bob, as he goes in search of his true purpose…and makes many new friends along the way. Despite his idyllic island life, young Bob yearns for a greater sense of fulfillment. With his guardian, Xena the hummingbird, at his side, Bob sets out to seek guidance from the wise and happy creatures of the sea. From the joyful secrets of Al the dolphin to the insightful advice of Doc the turtle, Earl the clam, and Wallace the walrus, Bob uncovers great wisdom. But to complete his journey, he’ll need to overcome his fears and Xena’s doubts and prove himself to Mary Marine, the Island of Roses’s leading marine biologist. The Adventures of Blue Ocean Bob: A Journey Begins is the first episode of a colorful, early chapter book series that provides children with an introduction to timeless principles of achievement derived from the teachings of Bob Proctor, Earl Nightingale, Napoleon Hill, Wallace D. Wattles, and others.

Blue Ocean Bob Discovers His Purpose

Blue Ocean Bob Discovers His Purpose PDF

Author: Brooks Olbrys

Publisher: Greenleaf Book Group

Published: 2021-06-30

Total Pages: 34

ISBN-13: 1736380117

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Begin your voyage of discovery with Blue Ocean Bob as he goes in search of his true purpose. Despite his idyllic island life, young Bob yearns for a greater sense of fulfillment. Accompanied by his guardian Xena, an overly cautious hummingbird, his quest leads him first to Al, a playful and spirited dolphin, and then to the local sage, an old turtle named Doc, who finally helps Bob realize his passion and discover his purpose—to protect the sea and all life within it.

Red Ocean Traps (Harvard Business Review Classics)

Red Ocean Traps (Harvard Business Review Classics) PDF

Author: W. Chan Kim

Publisher: Harvard Business Review Press

Published: 2017-05-30

Total Pages: 64

ISBN-13: 1633692671

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As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Water Sings Blue

Water Sings Blue PDF

Author: Kate Coombs

Publisher: Chronicle Books

Published: 2012-02-24

Total Pages: 37

ISBN-13: 1452113807

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Come down to the shore with this rich and vivid celebration of the ocean! With watercolors gorgeous enough to wade in by award-winning artist Meilo So and playful, moving poems by Kate Coombs, Water Sings Blue evokes the beauty and power, the depth and mystery, and the endless resonance of the sea.

Blue Ocean Faith

Blue Ocean Faith PDF

Author: Dave Schmelzer

Publisher: Front Edge Publishing

Published: 2017-02-28

Total Pages: 180

ISBN-13: 194201144X

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People and churches across America are discovering that their secular friends and neighbors have been unknowingly waiting for the chance to experience the good God. Blue Ocean Faith is a network of churches that have seen thousands of secular people—from Harvard deans to public housing residents—connect with God. Blue Ocean founder Dave Schmelzer details six profound paradigm shifts that unlock a depth of connection to God that’s new for many churchgoers and that’s unprecedented for their secular neighbors. Embracing centered-set faith, becoming solus Jesus, and taking a third-way approach to LGBTQ congregants are among the game-changers that empower this rich life of faith. Rather than retreating from or drawing lines against our increasingly secular world, people of faith can join Jesus—as followers like Saint Francis of Assisi have done for millennia—in joyfully entering the world around them with profound wonder and an equally-profound offer of a life that really is life. “Blue Ocean Faith is a riveting book about an exciting new movement of churches emerging out of the ashes of American evangelicalism/fundamentalism. This could be a charter document for a new kind of Jesus movement. Everyone should read it,” writes David P. Gushee, Distinguished University Professor of Christian Ethics and Director of the Center for Theology and Public Life at Mercer University. With plenty of engaging storytelling, Schmelzer brings together ancient and cutting-edge insights in a book that might revitalize your experience of God, open up your connection to your neighbors and your city … and maybe even kick off a new Jesus movement.

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader PDF

Author: W. Chan Kim

Publisher: Harvard Business Review Press

Published: 2017-01-24

Total Pages: 224

ISBN-13: 1633692752

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The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”