The Big Book of Social Media
Author: Robert Fine
Publisher: Yorkshire Publishing
Published: 2010
Total Pages: 280
ISBN-13: 9780881441598
DOWNLOAD EBOOK →"Foreword by Sam Feist, CNN Political Director"--Cover.
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The B2B Social Media Book
Author: Kipp Bodnar
Publisher: John Wiley & Sons
Published: 2011-12-20
Total Pages: 216
ISBN-13: 1118214307
DOWNLOAD EBOOK →Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Big Book of Virtual Teambuilding Games: Quick, Effective Activities to Build Communication, Trust and Collaboration from Anywhere!
Author: Mary Scannell
Publisher: McGraw Hill Professional
Published: 2011-12-16
Total Pages: 254
ISBN-13: 0071775129
DOWNLOAD EBOOK →Get remote team members to interact as if they’re in the same room! Whether you’re videoconferencing with team members across the world or e-mailing a colleague sitting ten feet away, the truth is evident: technology has permanently altered the way we communicate. The virtual workplace can facilitate quicker decision making and reduced overhead. But the lack of face-to-face interaction can also impede trust, innovation, and creativity among team members. The Big Book of Virtual Team-Building Games is packed with games and activities for developing productive virtual teams across all digital platforms, including e-mail, mobile devices, web-based conferencing tools, and social media sites such as Facebook, Twitter, and Skype. The Big Book of Virtual Team-Building Games helps you: Build a greater sense of community and reduce conflict Increase levels of engagement Get the most out of more-introverted team members Boost team members’ productivity Make sure that the only thing separating your people is distance. The Big Book of Virtual Team-Building Games is just the tool you need to develop trusting relationships, foster clear communication, and use technology to enhance the team’s connections.
The Big Book of Social Media Marketing Tips
Author: Nishant Baxi
Publisher: Litres
Published: 2022-05-15
Total Pages: 95
ISBN-13: 5042453180
DOWNLOAD EBOOK →Get instant access to 200 powerful social media marketing tips to increase your followers, build credibility and gain more customers...These tips will surely put your business into overdrive! you’ll discover how to take advantage of high traffic social media sites!
The Big Book Of Social Media Marketing Tips
Author: Mark Silboard
Publisher: Editora Bibliomundi
Published: 2021
Total Pages: 73
ISBN-13: 1526042177
DOWNLOAD EBOOK →Social media sites like Facebook and Twitter are the new trend of the internet. It opened new possibilities to communication and it improved the way people connect and share. Think of it as an online ground where people can meet and interact electronically. But as you know, business thrives where people thrives. And having realized the large number of people that login to social media sites on a daily basis, internet marketers found a new marketing channel for their online businesses. Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche. However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly. In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise. So to help you avoid the pitfalls of social media marketing, we made a list of 200 tips that will guide you to the proper use of social media sites. So read on and learn how you can turn social media sites into an effective marketing tool.
Social Media Marketing All-in-One For Dummies
Author: Jan Zimmerman
Publisher: John Wiley & Sons
Published: 2010-08-26
Total Pages: 848
ISBN-13: 0470932996
DOWNLOAD EBOOK →Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
The Big Book of Belonging
Author: Yuval Zommer
Publisher: National Geographic Books
Published: 2021-11-23
Total Pages: 0
ISBN-13: 0500652643
DOWNLOAD EBOOK →The new installment in the popular Big Book series connects young readers from around the world by emphasizing that we all belong to the same planet Earth. The Big Book of Belonging is a timely celebration of all the ways that humans are connected to life on planet Earth. With children at the heart of every beautifully illustrated spread, this book draws parallels between the way humans, plants, and animals live and behave. We all breathe the same air and take warmth from the same sun, we grow, we adapt to the seasons, and we live together in family groups. Readers will be fascinated to learn that instead of using words to communicate, fava beans send chemical messages through their roots, Caribbean reef squid send warnings of danger and even declarations of love by changing color, and that adorable big-eyed primates called tarsiers make calls to one another over the noise of the rainforest that are too high-pitched for predators to hear. By putting children at the heart of the book’s concept, author Yuval Zommer unites readers of the Big Book series from all corners of the world under one banner—of belonging to planet Earth. The book’s gentle message of caring for nature will inspire readers of all ages and encourage a new generation of environmentalists to flourish.
The Big Book of Concepts
Author: Gregory Murphy
Publisher: MIT Press
Published: 2004-01-30
Total Pages: 564
ISBN-13: 0262632993
DOWNLOAD EBOOK →Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.
Breaking the Social Media Prism
Author: Chris Bail
Publisher: Princeton University Press
Published: 2022-09-27
Total Pages: 248
ISBN-13: 0691241406
DOWNLOAD EBOOK →A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.
The Social Organization
Author: Anthony J. Bradley
Publisher: Harvard Business Press
Published: 2011-09-27
Total Pages: 268
ISBN-13: 142214237X
DOWNLOAD EBOOK →As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts. But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: • Vision: defining a compelling vision of progress toward a highly collaborative organization. • Strategy: taking community collaboration from risky and random success to measurable business value. • Purpose: rallying people around a clear purpose, not just providing technology. • Launch: creating a collaborative environment and gaining adoption. • Guide: participating in and influencing communities without stifling collaboration. • Adapt: responding creatively to change in order to better support community collaboration. The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.
