Lanterna Rally

Author: Margret Kentgens-Craig

Publisher: MIT Press

Published: 2001

Total Pages: 310

ISBN-13: 9780262611718

"After the Bauhaus's closing in 1933, many of its protagonists movd to the United States, where their acceptance had to be cultivated. In this book Margret Kentgens-Craig shows that the fame of the Bauhaus in America was the result not only of the inherent qualities of its concepts and products, but also of a unique congruence of cultural supply and demand, of a consistent flow of information, and of fine-tuned marketing. Thus the history of the American reception of the Bauhaus in the 1920s and 1930s foreshadows the paterns of fame-making that became typical of the post-World War II art world."--BOOK JACKET.

Author: Margret Kentgens-Craig

Publisher: MIT Press

Published: 2001

Total Pages: 310

ISBN-13: 9780262611718

"After the Bauhaus's closing in 1933, many of its protagonists movd to the United States, where their acceptance had to be cultivated. In this book Margret Kentgens-Craig shows that the fame of the Bauhaus in America was the result not only of the inherent qualities of its concepts and products, but also of a unique congruence of cultural supply and demand, of a consistent flow of information, and of fine-tuned marketing. Thus the history of the American reception of the Bauhaus in the 1920s and 1930s foreshadows the paterns of fame-making that became typical of the post-World War II art world."--BOOK JACKET.