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The Artisan Brand

Author: Jon Mulholland Mulholland

Publisher: Edward Elgar Publishing

Published: 2022-10-04

Total Pages: 0

ISBN-13: 9781839106125

Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges, and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant embodiments of tradition, heritage, authenticity and creativity, the book explores how these qualities are being harnessed and transformed to enable artisanal businesses to exploit the opportunities presented by technological innovation and evolving consumption patterns for their future viability and vitality. Revolutionary advancement in digital technologies offer 'game-changing' possibilities for artisanship and craft, across a spectrum ranging from production practices to e-commerce. But such technological advancements also present challenges to how artisanship sustains its important 'traditional' associations, and how it builds on its relationship with the ethical, the sustainable and the local. Featuring an international range of case studies, chapters exemplify how artisanal organisations can revitalise their business models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and the future. This cutting-edge book will prove invaluable to students and scholars of marketing, business studies and sociology who are interested in contemporary innovation in artisanship and craft. With practical advice from industry experts, it also serves as a useful resource for practitioners and stakeholders within the artisanal and craft sector who might be concerned with the impact of digitalisation on the field.

The Artisan Brand

Author: Mulholland, Jon

Publisher: Edward Elgar Publishing

Published: 2022-10-07

Total Pages: 262

ISBN-13: 1839106131

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Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.

Artisan Brand

Author: Handoko Hendroyono

Publisher: Kepustakaan Populer Gramedia

Published: 2021-08-24

Total Pages: 144

ISBN-13: 6024812477

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Bagaimana kita memahami kian tumbuh suburnya berbagai brand lokal belakangan ini? Lihat saja, mulai dari kedai kopi, restoran, produk fashion, hingga fi lm, musik, dan buku lokal makin diterima oleh masyarakat, khususnya kaum milenial. Apakah ini hanya tren sesaat? Ataukah, muncul gelombang pasar yang baru akibat perubahan selera dan perilaku konsumen? Artisan Brand karya Handoko Hendroyono ini membantu kita untuk lebih memahami fenomena baru tersebut. Berbekal pengalaman puluhan tahun sebagai praktisi periklanan dan pengembang brand lokal, Handoko juga membeberkan seperangkat cara jitu untuk tetap bertahan dan berkembang di zaman yang terus berubah.

Return of the Artisan

Author: Grant McCracken

Publisher: Simon and Schuster

Published: 2022-07-12

Total Pages: 224

ISBN-13: 1982143983

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Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American’s overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again—and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don’t require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.

Return of the Artisan

Author: Grant McCracken

Publisher: Simon and Schuster

Published: 2022-07-12

Total Pages: 224

ISBN-13: 1982143975

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Industrial food -- Hippies counter culture -- Alice Waters, Mark Frauenfelder & Stewart Brand -- Ten waves and three towns -- Twenty-four things that define the artisan -- The artisan and COVID -- Future of the artisan.

The Artisan's Guide to Tanning

Author: Barrett Williams

Publisher: Barrett Williams

Published: 2023-04-17

Total Pages: 84

ISBN-13:

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Step into a world where ancient crafting meets modern innovation with "The Artisan's Guide to Tanning." This comprehensive eBook is a treasure trove for enthusiasts and professionals alike, offering a unique blend of history, science, and practical know-how, elevating the art of tanning to new heights. Immerse yourself in the craft of tanning through an insightful overview blending tradition with sustainable crafting practices. Discover the secrets behind selecting and evaluating hides, ensuring every creation adheres to ethical and sustainable standards. As you navigate the pages, watch as the rich history and crucial importance of tanning in crafting unfold before your eyes. Brace yourself for a transformative journey through a meticulously organized tanning workspace, where the essential tools, materials, and safety precautions are detailed, setting the stage for your own successful tanning ventures. Learn the inner workings of the leather with a unique dive into the chemical make-up and reactions pivotal to the tanning process. Bring ancient wisdom into your hands with chapters dedicated to traditional tanning techniques, such as the intricate methods of vegetable and brain tanning. Discover how to apply these methods in a cycle that pays homage to time-honored practices while pressing forward into advanced techniques and experimenting with natural dyes and modern additives. After mastering the tanning cycle, you'll learn how to evaluate and troubleshoot your work with expert post-tanning treatments, ensuring every piece of leather sets the standard for quality. "The Artisan's Guide to Tanning" doesn't stop at creation—it guides you through the artistry of crafting with leather, from design and stitching to the final detailing that defines handcrafted excellence. See your tanned creations transform from a humble hide to sought-after products, with invaluable insights into marketing, brand establishment, and navigating industry standards. Finally, the guide reaches beyond technique, delving into the heart of the tanning community with engaging stories and insights. "The Artisan's Guide to Tanning" is an essential read for anyone passionate about the art of transforming hides into beautifully crafted leather goods. Whether you are a seasoned veteran or new to the world of tanning, this guide promises to be an invaluable companion on your crafting journey. Embrace the future of tanning with grace, innovation, and the lasting touch of an artisan.

The Artisan Kitchen

Author: James Strawbridge

Publisher: Penguin

Published: 2020-09-08

Total Pages: 256

ISBN-13: 0744035325

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Reconnect with a more mindful way of cooking and spark your creativity. Giving a modern twist to age-old techniques, this book shows how to master 25 different cooking and preserving processes, from fermenting to cheese making, hot smoking to sourdough baking. Discover how to culture the perfect batch of sweet-sour kombucha; make a fresh-tasting chutney; dry cure bresaola; create your own unique sourdough starter; and slow roast over an open wood fire. Be inspired to experiment with more than 150 recipe ideas. Embark on your next culinary adventure and revolutionize your enjoyment of food. Escape to The Artisan Kitchen.

The Strategy of Global Branding and Brand Equity

Author: Alvin Lee

Publisher: Routledge

Published: 2015-03-02

Total Pages: 264

ISBN-13: 1317525221

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Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.

Entrepreneurial Behaviour

Author: Maura McAdam

Publisher: Springer

Published: 2019-02-21

Total Pages: 363

ISBN-13: 3030044025

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This edited collection draws together cutting edge perspectives from leading scholars on the increasingly prominent discussion of entrepreneurial behaviour. Exploring various aspects of human behaviour, the authors analyse the antecedent influences and drivers of entrepreneurial behaviour in different organisational settings. This collection is of interest to scholars, practitioners and even policy-makers, as a result of its in-depth exploration, discussion and evaluation of emerging themes of entrepreneurial behaviour within the field of entrepreneurship and beyond. Offering contextual examples from universities, firms and society, Entrepreneurial Behaviour covers topics such as entrepreneurial intention, gender, crime, effectuation and teamwork.

Artisan and Handicraft Entrepreneurs

Author: Léo-Paul Dana

Publisher: Springer Nature

Published: 2022-01-27

Total Pages: 298

ISBN-13: 3030823032

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In handicrafts and artisanal products, industry has witnessed both a technological shift and a renewed interest among customers, especially after the challenges and limitations of mass production became evident under the COVID-19 pandemic. This book portrays the worldwide development of this trend, the nature of entrepreneurship in these industries, and the unique challenges and opportunities that entrepreneurs face. The book shows how these businesses are gaining a resurgence due to customers preferring ethical, regional, and climate-friendly options to fulfill their needs. The chapters focus on artisan entrepreneurs' contribution to society by not only creating businesses, but also in terms of tourism development. The book reiterates that artisan entrepreneurs enable crucial cultural connections with tradition due to their affinity to a region, city, village, or community. Small business and entrepreneurship researchers as well as policymakers in the cultural sector would benefit from this book.