How to Start and Run a Commercial Art Gallery (Second Edition)

How to Start and Run a Commercial Art Gallery (Second Edition) PDF

Author: Edward Winkleman

Publisher: Simon and Schuster

Published: 2018-11-13

Total Pages: 304

ISBN-13: 1621536572

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“A comprehensive guide.” —Artspace. “Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.

Management of Art Galleries

Management of Art Galleries PDF

Author: Magnus Resch

Publisher: Phaidon Press

Published: 2016-11-14

Total Pages: 0

ISBN-13: 9780714873268

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The art world is tough, the rules are a mystery, and only the lucky ew make money' - so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch?s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.

The Contemporary Art Gallery

The Contemporary Art Gallery PDF

Author: David Carrier

Publisher: Cambridge Scholars Publishing

Published: 2016-09-23

Total Pages: 115

ISBN-13: 1443896322

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Everyone who looks at contemporary art is familiar with galleries. But visual features of these mysterious temples tend to be taken for granted. The basic purpose of this book is to enliven the reader’s latent knowledge of galleries, including architectural motifs, the intended impression that is conveyed to the visitor, and human interactions within them. The contemporary art world system includes artists’ studios, art galleries, homes of collec-tors and public art museums. To comprehend art, one needs to understand these settings and how it travels through them. The contemporary art gallery is a store where luxury goods are sold. What distinguishes it from stores selling other luxuries – upscale clothing, jewelry, and posh cars – is the nature of the merchandise. While much has been written about the art, this book uncovers the secretive culture of the galleries themselves. The gallery is the public site where art is first seen – anyone can come and look for free. This store, a commercial site, is where aesthetic judgments are made. Art’s value is determined in this marketplace by the consensus formed by public opinion, professional re-viewers and sales. The gallery, then, is the nexus of the enigmatic, billion dollar art world, and it is that space that is dissected here. The first chapter briefly describes the beginnings of the present contemporary art gallery. The second presents the experience of gallery going, presenting summary accounts of vis-its to some contemporary galleries. The third expands and extends that analysis, with de-tailed close up descriptions and comparative evaluations of many diverse contemporary galleries, in order to identify the challenges provided by these marvelous places. Then the fourth chapter indicates why, in the near future, due to the proliferation of myriad art fairs and online platforms extant today, such galleries might disappear altogether.

The Art Museum in Modern Times

The Art Museum in Modern Times PDF

Author: Charles Saumarez Smith

Publisher: National Geographic Books

Published: 2021-04-13

Total Pages: 0

ISBN-13: 0500022437

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A compelling examination of the art museum from a renowned director, this sweeping book explores how architecture, vision, and funding have transformed art museums around the world over the past eighty years. How have art museums changed in the past century? Where are they headed in the future? Charles Saumarez Smith is uniquely qualified to answer these questions, having been at the helm of three major institutions over the course of his distinguished career. For The Art Museum in Modern Times, Saumarez Smith has undertaken an odyssey, visiting art museums across the globe and examining how the experience of art is shaped by the buildings that house it. His story starts with the Museum of Modern Art in New York, one of the first museums to focus squarely on the art of the present rather than the past. When it opened in 1939, MoMA’s boldly modernist building represented a stark riposte to the neoclassicism of most earlier art museums. From there, Saumarez Smith investigates dozens of other museums, including the Tate Modern in London, the Getty Center in Los Angeles, the West Bund Museum in Shanghai, and the Centre Pompidou in Paris. He explores our shifting reasons for visiting museums, changes to the way exhibits are organized and displayed, and the spectacular new architectural landmarks that have become destinations in their own right. Global in scope yet full of personal insight, this fully illustrated celebration of the modern art museum will appeal to art lovers, museum professionals, and museum goers alike.

Making It in the Art World

Making It in the Art World PDF

Author: Brainard Carey

Publisher: Skyhorse Publishing Inc.

Published: 2011-11-15

Total Pages: 225

ISBN-13: 1581158688

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Provides career development advice for artists, including evaluating your work, submitting to museums and galleries, organizing events, using social media to promote your art, raising funds, and more.

New York Contemporary Art Galleries

New York Contemporary Art Galleries PDF

Author: Renée Phillips

Publisher:

Published: 2002

Total Pages: 310

ISBN-13:

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More than 1000 detailed profiles of NYC galleries, museums, alternative exhibition spaces, non-profit organizations, corporate art consultants and artists' studios.

The Artist-gallery Partnership

The Artist-gallery Partnership PDF

Author: Tad Crawford

Publisher: Macmillan

Published: 2008-05-13

Total Pages: 228

ISBN-13: 9781581156454

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Artists, dealers, and gallery owners will welcome this clear explanation of the consignment contracts that lie at the heart of the relationship between artists and galleries. Updates include the latest developments in state laws and all of the current statutes in the 32 states that have laws regarding consignment sales. A thorough discussion of the Standard Consignment Agreement, covering agency, consignment, warranties, transportation, insurance, pricing, gallery commissions, promotion, return of art, and more, plus a ready-to-use contract, is included. Want a clear understanding of art-consignment law? Get The Artist-Gallery Partnership.

Earth Now

Earth Now PDF

Author: Katherine Ware

Publisher:

Published: 2011

Total Pages: 196

ISBN-13:

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Presents delicious and easy to prepare recipes and dishes from the northern region of Mexico.

The American West in Art: Selections from the Denver Art Museum

The American West in Art: Selections from the Denver Art Museum PDF

Author: Thomas Brent Smith

Publisher: 5 Continents Editions

Published: 2020-09-16

Total Pages: 244

ISBN-13: 9788874399369

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- Presents a selection of works in the Petrie Institute of Western American Art collectionThis volume collects a selection of works of art produced in the western United States belonging to the collection of the Petrie Institute of Western American Art housed in the Denver Art Museum. This collection is one of the richest and most substantial in the world on this subject, thanks to its outstanding bronze sculptures, early modern works, and contributions from the artistic communities of Taos and Santa Fe. The central theme of the book is the period stretching from the beginning of the 19th century to the mid-20th century. More than 200 pages of portraits, genre scenes, landscapes, and depictions of a still-intact wilderness make evident the diversity of the collection. The narrative proceeds chronologically, presenting early luminaries such as Albert Bierstadt, Frederic Remington, and Charles M. Russell; Robert Henri and the artists of the TAO community; and prominent modernist painters, including Maynard Dixon, Marsden Hartley, and Raymond Jonson. Numerous illustrations and expert interpretations chronicle the artistic, cultural, and identarian climate in the western United States during this period. A prologue by historian Dan Flores and an epilogue by art historian Erika Doss describe the vaster context in which to view this rich history of American art.