The American Bakery Company "Baked to Perfection" and its Digitalization Process. Between Apps and Baking

The American Bakery Company

Author:

Publisher: GRIN Verlag

Published: 2017-10-02

Total Pages: 22

ISBN-13: 3668539367

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Seminar paper from the year 2017 in the subject Business economics - General, grade: 1,3, ESCP Europe Business School - Campus Paris, language: English, abstract: The purpose of this paper is to outline the legal issues of BTP’s (Baked to Perfection) market entry in five European cities. Therefore, it will concentrate on four major question. First, what contracts BTP will need to conclude? To answer this question, it is necessary to look, which contracts are required for both launches: the mobile app and the bakery outlets. For the app launch, BTP will need to interact with app developers, customers, bakeries and app stores. For establishing bakery outlets, it is important to define a franchise contract and vertical agreements. Second, how BTP can best protect its brands in the EU? For this purpose, it is necessary to introduce different types of intellectual property protection. Which intellectual property rights like patents, trademarks or copyrights are relevant for BTP and how can they be applied? Third, the paper will give an overview about the regulatory requirements that are necessary for operating the app lawfully and successfully. In this chapter, it will be shown what actions need to be taken regarding the app itself, its distribution and customer data. Finally, the paper will describe how BTP can sell its new European business. The assumption here is that BTP will create a subsidiary, which can be sold in the future. Baked to Perfection (BTP), an American bakery company, is performing well in two business areas. Mainly, it is operating in a (niche) bakery market as a traditional supplier of high quality bakery products, which are also often gluten free and/or organic. One success factor of its products is its own "Perfection" brand. Even though this business area is delivering good numbers in sales ($200 million) and gross margin ($30 million), the new CEO, Freddie Doe, decided to adopt BTP’s business model by following the digitalization. In the last years, apps for smartphones or tablets became an interesting marketing channel, which allows to target efficiently an audience by delivering personalized (e.g. location sensitive) information. Therefore, BTP launched not a long time ago an app to offer its customers transparency regarding the best bakery shops in their local area. To be part of the “Perfection network”, bakeries are paying a yearly fee. If they wish, they can additionally buy advertisement on the app to promote their bakery.

Baked to Perfection

Baked to Perfection PDF

Author: Katarina Cermelj

Publisher: Bloomsbury Publishing

Published: 2021-03-04

Total Pages: 596

ISBN-13: 1526613476

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The only gluten-free baking book you'll ever need, with delicious recipes that work perfectly every time. From proper crusty bread, pillowy soft cinnamon rolls and glorious layered cakes to fudgy brownies, incredibly flaky rough puff pastry and delicate patisserie – everything that once seemed impossible to make gluten-free can now be baked by you. Baked to Perfection begins with a thorough look at the gluten-free baking basics: how different gluten-free flours behave, which store-bought blends work best, and how to mix your own to suit your needs. Covering cakes, brownies, cookies, pastry and bread in turn, Katarina shares the best techniques for the recipes in that chapter, and each recipe is accompanied by expert tips, useful scientific explanations and occasional step-by-step photography to help you achieve gluten-free perfection. Recipes include classic bakes like super-moist chocolate cake, caramel apple pie and chocolate chip cookies, the softest, chewiest bread, including crusty artisan loaves, baguettes, brioche burger buns and soda bread, and mouth-watering showstoppers like toasted marshmallow brownies, coffee cream puffs and strawberries + cream tart.

Dessert Person

Dessert Person PDF

Author: Claire Saffitz

Publisher: Clarkson Potter

Published: 2020-10-20

Total Pages: 369

ISBN-13: 1984826964

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NEW YORK TIMES BESTSELLER • In her first cookbook, Bon Appétit and YouTube star of the show Gourmet Makes offers wisdom, problem-solving strategies, and more than 100 meticulously tested, creative, and inspiring recipes. IACP AWARD WINNER • NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY The New York Times Book Review • Bon Appétit • NPR • The Atlanta Journal-Constitution • Salon • Epicurious “There are no ‘just cooks’ out there, only bakers who haven't yet been converted. I am a dessert person, and we are all dessert people.”—Claire Saffitz Claire Saffitz is a baking hero for a new generation. In Dessert Person, fans will find Claire’s signature spin on sweet and savory recipes like Babkallah (a babka-Challah mashup), Apple and Concord Grape Crumble Pie, Strawberry-Cornmeal Layer Cake, Crispy Mushroom Galette, and Malted Forever Brownies. She outlines the problems and solutions for each recipe—like what to do if your pie dough for Sour Cherry Pie cracks (patch it with dough or a quiche flour paste!)—as well as practical do’s and don’ts, skill level, prep and bake time, step-by-step photography, and foundational know-how. With her trademark warmth and superpower ability to explain anything baking related, Claire is ready to make everyone a dessert person.

How Baking Works

How Baking Works PDF

Author: Paula I. Figoni

Publisher: John Wiley & Sons

Published: 2010-11-09

Total Pages: 531

ISBN-13: 0470392673

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An up-to-date, comprehensive guide to understanding and applying food science to the bakeshop. The essence of baking is chemistry, and anyone who wants to be a master pastry chef must understand the principles and science that make baking work. This book explains the whys and hows of every chemical reaction, essential ingredient, and technique, revealing the complex mysteries of bread loaves, pastries, and everything in between. Among other additions, How Baking Works, Third Edition includes an all-new chapter on baking for health and wellness, with detailed information on using whole grains, allergy-free baking, and reducing salt, sugar, and fat in a variety of baked goods. This detailed and informative guide features: An introduction to the major ingredient groups, including sweeteners, fats, milk, and leavening agents, and how each affects finished baked goods Practical exercises and experiments that vividly illustrate how different ingredients function Photographs and illustrations that show the science of baking at work End-of-chapter discussion and review questions that reinforce key concepts and test learning For both practicing and future bakers and pastry chefs, How Baking Works, Third Edition offers an unrivaled hands-on learning experience.

Baked Explorations

Baked Explorations PDF

Author: Matt Lewis

Publisher: ABRAMS

Published: 2011-12-12

Total Pages: 454

ISBN-13: 1613120494

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Traditional treats get an innovative twist in these seventy-two recipes from the owners of the famous Baked bakeries. In Baked Explorations, Matt Lewis and Renato Poliafito, owners of the acclaimed Baked NYC and Baked Charleston, put a modern spin on America’s most famous sweet treats. From Mississippi Mud Pie to New York’s Black & White Cookie and the classic Devil’s Food Cake with Angel Frosting, these are the desserts that have been passed down for generations, newly updated with Lewis and Poliafito’s signature tongue-in-cheek style—just like Baked’s most in-demand item, also included here, the Sweet and Salty Brownie. They may not be your grandma’s treats, but these new renditions of old favorites will have everyone begging for more.

Evolutions in Bread

Evolutions in Bread PDF

Author: Ken Forkish

Publisher: Ten Speed Press

Published: 2022-09-20

Total Pages: 257

ISBN-13: 1984860372

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The New York Times bestselling author of Flour Water Salt Yeast teaches you how to elevate your sandwich bread, breakfast toast, and overall bread-baking game using everything he’s learned in the last decade to perfect his loaves. “A descendent of Flour Water Salt Yeast with an even greater eye towards baking breads that are complex in flavor but simple in process.”—J. Kenji Lopez-Alt, author of The Food Lab, Every Night is Pizza Night, and The Wok If you want to craft artisan pan breads and rustic Dutch oven loaves at home with professional, consistent results, this is the book for you. Think crispy, crackly crusts and soft, airy interiors, just like from your favorite artisan bakery—except it came from your own oven. Approachable to the home baker, while still being chock-full of expert knowledge and all-new recipes, Evolutions in Bread covers same-day loaves, overnight cold-proof doughs, and classic levains. Forkish shares the secrets he has learned for making sourdough starter that’s more flour efficient while also exploring classic breads and enriched doughs, such as Japanese Milk Bread and Brioche. Included with each recipe is a handy baking schedule, helping newbies navigate their first starters and loaves. The doughs are also versatile; most can be prepared as a lidded pan loaf, open pan loaf, or as a rustic country loaf. This book will improve anyone’s baking but also serves as a companion to Flour Water Salt Yeast, giving you everything you need to create any loaf imaginable.

Baked to Order

Baked to Order PDF

Author: Ruth Mar Tam

Publisher: Page Street Publishing

Published: 2020-11-17

Total Pages: 176

ISBN-13: 164567195X

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Standout Baked Goods that Prove Variety Is the Spice of Life It’s never been easier to find the perfect recipe for every mood than with this outstanding collection of sweet and savory treats. Ruth Mar Tam shares 60 of her favorite recipes—each with a number of variations and flavor combinations, so you can tweak them to suit any craving. While each of her recipes is delicious in its original form, the variations she offers make it easy to mix up a recipe based on ingredients you happen to have on hand or simply cater to your own personal preferences. Once you’ve mastered Ruth’s mouthwatering Spiced Coffee Crumb Cake, give it a fruity twist with her Apple-Rye variation, or make it nutty with the addition of a Nut Streusel. Or maybe you love the Tomato and Ricotta Galette as a light lunch, but you need something a little sweeter to serve at the end of a meal—in that case, try out the Plum and Honey Frangipane variation for a crowd-pleasing dessert. With sweet treats like Rhubarb and Walnut Linzer Cookies, Earl Grey Bundt Cake and Strawberry Palmiers, and savory options like Smoked Paprika and Cheddar Gougères, Nearly Naked Sourdough Focaccia and Mushroom Diamond Pastries, Ruth’s recipes offer you all the options you need for unique, creative, and—most importantly—delicious baking.

The Violet Bakery Cookbook

The Violet Bakery Cookbook PDF

Author: Claire Ptak

Publisher: Ten Speed Press

Published: 2015-09-29

Total Pages: 272

ISBN-13: 1607746727

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A design-forward cookbook for sweet and savory baked goods from London's popular Violet Bakery that focuses on quality ingredients, seasonality, and taste (as opposed to science) as the keys to creating satisfying, delightful homemade pastries, tarts, sweets, and more. Violet is a jewel box of a cake shop and café in Hackney, east London. The baking is done with simple ingredients including whole grain flours, less refined sugars, and the natural sweetness and nuanced hues of seasonal fruits. Everything is made in an open kitchen for people to see. Famed for its exquisite baked goods, Violet has become a destination. Owner Claire Ptak uses her Californian sensibility to create recipes that are both nourishing and indulgent. With a careful eye to taste and using the purest ingredients, she has created the most flavorful iterations of classic cakes, as well as new treats for modern palates. Over 100 recipes include nourishing breakfasts, midday snacks, desserts to share, fruit preserves, and stylish celebration cakes. This book is about making baking worth it: simple to cook and satisfying to eat.

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