Twelve Years of Turbulence

Twelve Years of Turbulence PDF

Author: Gary Kennedy

Publisher: Post Hill Press

Published: 2018-02-06

Total Pages: 376

ISBN-13: 1682614891

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In the twelve years following 9/11, American Airlines lost billions of dollars and endured years of crisis and turmoil. Financial upheaval, the crash of Flight 587, grueling confrontations with labor, a rival’s push to acquire the company, and a challenging fight with the government tested the mettle and fortitude of its top executives. Against all odds, American found a way to save what was once the world’s largest airline from certain ruin. Told through the eyes of American’s chief lawyer, this insider’s story of intrigue of the unfolding events is set against a personal look at the innermost workings of the sexiest industry in the world.

Assessing Strategy at American Airlines

Assessing Strategy at American Airlines PDF

Author: Allegra Hobbs

Publisher:

Published: 2021

Total Pages:

ISBN-13: 9781529792263

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As travelers returned to the skies this summer, American Airlines announced it would be canceling hundreds of flights, citing the financial struggles caused by the pandemic that contributed to the airline implementing massive layoffs last year. The announcement was swiftly followed by criticism from labor advocates, industry experts, and frustrated customers facing travel delays and increased ticket prices. The critics called the company out for poor decision-making, particularly considering the significant USD 7.5 billion bailout American Airlines had received from the federal government and the USD 10 million compensation its CEO was still earning at the time. This case asks students to analyze American Airlines' operational and labor struggles within the context of the pandemic and the influx of capital it received from the government.

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