The Ambivalent Consumer

The Ambivalent Consumer PDF

Author: Sheldon M. Garon

Publisher: Cornell University Press

Published: 2006

Total Pages: 336

ISBN-13: 9780801444876

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A comparative examination of the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture.

On Ambivalence

On Ambivalence PDF

Author: Kenneth Weisbrode

Publisher: MIT Press

Published: 2012-02-24

Total Pages: 90

ISBN-13: 0262301075

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A concise guide to ambivalence, from Adam and Eve (to eat the apple or not?) to Hamlet (to be or not?) to globalization (e pluribus unum or not?). Why is it so hard to make up our minds? Adam and Eve set the template: Do we or don't we eat the apple? They chose, half-heartedly, and nothing was ever the same again. With this book, Kenneth Weisbrode offers a crisp, literate, and provocative introduction to the age-old struggle with ambivalence. Ambivalence results from a basic desire to have it both ways. This is only natural—although insisting upon it against all reason often results not in "both" but in the disappointing "neither." Ambivalence has insinuated itself into our culture as a kind of obligatory reflex, or default position, before practically every choice we make. It affects not only individuals; organizations, societies, and cultures can also be ambivalent. How often have we asked the scornful question, "Are we the Hamlet of nations"? How often have we demanded that our leaders appear decisive, judicious, and stalwart? And how eager have we been to censure them when they hesitate or waver? Weisbrode traces the concept of ambivalence, from the Garden of Eden to Freud and beyond. The Obama era, he says, may be America's own era of ambivalence: neither red nor blue but a multicolored kaleidoscope. Ambivalence, he argues, need not be destructive. We must learn to distinguish it from its symptoms—selfishness, ambiguity, and indecision—and accept that frustration, guilt, and paralysis felt by individuals need not lead automatically to a collective pathology. Drawing upon examples from philosophy, history, literature, and the social sciences, On Ambivalence is a pocket-sized portrait of a complex human condition. It should be read by anyone who has ever grappled with making the right choice.

The Ambivalent Internet

The Ambivalent Internet PDF

Author: Whitney Phillips

Publisher: John Wiley & Sons

Published: 2017-05-30

Total Pages: 240

ISBN-13: 1509501304

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This book explores the weird and mean and in-between that characterize everyday expression online, from absurdist photoshops to antagonistic Twitter hashtags to deceptive identity play. Whitney Phillips and Ryan M. Milner focus especially on the ambivalence of this expression: the fact that it is too unwieldy, too variable across cases, to be essentialized as old or new, vernacular or institutional, generative or destructive. Online expression is, instead, all of the above. This ambivalence, the authors argue, hinges on available digital tools. That said, there is nothing unexpected or surprising about even the strangest online behavior. Ours is a brave new world, and there is nothing new under the sun – a point necessary to understanding not just that online spaces are rife with oddity, mischief, and antagonism, but why these behaviors matter. The Ambivalent Internet is essential reading for students and scholars of digital media and related fields across the humanities, as well as anyone interested in mediated culture and expression.

Consumer Culture

Consumer Culture PDF

Author: Roberta Sassatelli

Publisher: SAGE

Published: 2007-05-17

Total Pages: 254

ISBN-13: 9781412911818

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'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption. Consumer Culture is an appealing and lucid introduction to the major themes - historical and contemporary, theoretical and empirical - surrounding the growth, nature and consequences of consumer culture. It will be of professional interest as well as serving a student audience' - Alan Warde, University of Manchester Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to give: - A history of the rise of consumer culture around the world; - A richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization; and - A compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.

Authentic TM

Authentic TM PDF

Author: Sarah Banet-Weiser

Publisher: NYU Press

Published: 2012-10-15

Total Pages: 280

ISBN-13: 0814787134

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While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.

Ambivalence

Ambivalence PDF

Author: Hili Razinsky

Publisher: Rowman & Littlefield Publishers

Published: 2018-07-31

Total Pages: 0

ISBN-13: 9781786601537

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Combining Analytic and Continental approaches, this book provides a detailed analysis of mental ambivalence and its structures, forms and possibilities, in a philosophical context. The author explores ambivalence alongside issues relating to subjectivity, action and judgement, ..

Inside Consumption

Inside Consumption PDF

Author: S. Ratneshwar

Publisher: Psychology Press

Published: 2005

Total Pages: 390

ISBN-13: 9780415341943

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Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.

A Story of Ambivalent Modernization in Bangladesh and West Bengal

A Story of Ambivalent Modernization in Bangladesh and West Bengal PDF

Author: Pranab Chatterjee

Publisher: Peter Lang

Published: 2010

Total Pages: 320

ISBN-13: 9781433108204

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This book details the evolution of Bengali culture (in both Bangladesh and West Bengal) since antiquity and argues for its modernization. Originally peripheral to Hindu civilization based in North India, Bengali culture was subjected to various forms of Sanskritization. Centuries of invasions (1204-1757) resulted most notably in the Islamization of Bengal. Often there were conflicts between Sanskritization and Islamization. Later colonization of Bengal by Britain (1757) led to a process of Anglicization, which created a new middle class in Bengal that, in turn, created a form of elitism among the Bengali Hindu upper caste. After British rule ended (1947), Bengali culture lost its elitist status in South Asia and has undergone severe marginalization. Political instability and economic insufficiency, as reflected by many quantitative and qualitative indicators, are common and contribute to pervasive unemployment, alienation, vigilantism, and instability in the entire region. A Story of Ambivalent Modernization in Bangladesh and West Bengal is appropriate not only for Bengali intellectuals and scholars but for sociologists, political scientists, cultural anthropologists, historians, and others interested in a case study of how and why a given culture becomes derailed from its path toward modernization.