The Amazon Way

The Amazon Way PDF

Author: John Rossman

Publisher: Createspace Independent Publishing Platform

Published: 2014

Total Pages: 0

ISBN-13: 9781499296778

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A look at Amazon's management style from an insider's perspective.

Buy Now

Buy Now PDF

Author: Emily West

Publisher: MIT Press

Published: 2022-02-22

Total Pages: 327

ISBN-13: 0262368382

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How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand’s image control strategies. West considers why pushback against Amazon’s ubiquity and market power has come mainly from among Amazon’s workers rather than its customers or competitors, arguing that Amazon’s brand logic fragments consumers as a political bloc. West’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today’s economy.

Big Bet Leadership

Big Bet Leadership PDF

Author: John Rossman

Publisher: Simon and Schuster

Published: 2024-02-26

Total Pages: 171

ISBN-13: 1957588233

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The Executive Playbook to Lead Business Growth, Innovation and Transformation. The first leadership book for the age of artificial intelligence, equipping leaders with principles and tactics to achieve audacious outcomes and solve complex problems, while smartly managing the inherent risks of bold moves. Applying this playbook will impact your business and, just as critically, propel and protect your career as a bold transformational executive. Co-authored by John Rossman, author of The Amazon Way and Think Like Amazon, and Kevin McCaffrey, seasoned executives from Amazon, Google, and T-Mobile. This fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories. Actionable insights include: Pinpointing Growth Opportunities: Identify your customer's primary frustrations and unmet needs with standout features, forming the foundation for sustainable business growth. Mastering Strategic Communication: Develop skills to ensure alignment, clarity, and vital stakeholder involvement through effective strategic communication. Prioritizing through High-Impact Experimentation: Implement cost-effective, swift, and impactful experimentation methods, utilizing memos and debates for maximum effect. Redefining Cost Models for Winning Business Models: Learn to innovate cost structures alongside improving customer experiences for a transformative impact on your business. Overcoming Inertia and Analysis Paralysis: Discover tactics to break free from conventional pace and decision-making traps by creating focused teams and unique operational environments. Maximizing Return on Effort: Craft a governance approach that provides high quality, timely signals for your strategic endeavors without the usual bureaucratic overhead. With your book purchase you also get a trove of resources including practical frameworks, real-world examples, a Big Bet journal, generative AI prompts , and a Big Bet GPT. These tools are designed to drive active integration of the principles of Big Bet Leadership in your business.

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader PDF

Author: John Rossman

Publisher: McGraw-Hill Education

Published: 2019-04-29

Total Pages: 320

ISBN-13: 9781260455496

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“Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 1⁄2 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: •Move forward to get back to Day 1—and change the status quo. •Become a platform company—with the right platform strategy. •Create customer obsession—and grant your customers superpowers. •Experiment, fail, rinse, and repeat. •Decentralize your way to digital greatness. •Master the magic of small autonomous teams. •Avoid the trap of past positions. •Make better and faster decisions. •Use metrics to create a culture of accountability and innovation •Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.

The CEO of Technology

The CEO of Technology PDF

Author: Hunter Muller

Publisher: John Wiley & Sons

Published: 2018-01-11

Total Pages: 245

ISBN-13: 1119270235

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The CIO playbook, with lessons from the world's best leaders The CEO of Technology shows today's CIOs how to become exceptional leaders and bring value to their organization. By taking lessons from some of the world's best CEOs, you'll develop the traits and characteristics that drive legendary leadership. Interviews with top executives at leading global technology companies including Apple, Boeing, Direct TV, Facebook, Texas Instruments, and more provide deep and valuable insight into what it means to lead in a hyper-driven tech environment. These stories provide valuable lessons that don't come from a classroom, but only from the in-the-trenches experience of the world's best leaders—coupled with a groundbreaking leadership approach designed for the demands of today's markets, to give you the ultimate CIO handbook. You'll learn how to maximize the value of your greatest asset—your team—and how to drive performance to unprecedented levels. You'll discover how great leaders communicate business strategy across the modern enterprise, and become a driving force behind your organization's success. The IT industry is experiencing a seismic shift that is revolutionizing the way companies do business. The stakes are high, everything is in flux, and there are no guaranteed paths to success. Whether this revolution means crisis or opportunity is up to you; this book gives you a game-changing approach to IT leadership in the 21st century enterprise. Improve the quality of your leadership and strengthen the C-suite bond Attract top talent, build great teams, and align IT with overall strategic vision Become the indispensable leader who consistently drives achievement Integrate technology and business strategy to become a high-value CIO Modern CIOs face a radically new array of leadership challenges in today's ultra-competitive, highly volatile markets; are you capable of leading the charge to the top? The CEO of Technology offers a visionary approach and the wisdom of experience to help you join the ranks of great leaders.

The Future is Smart

The Future is Smart PDF

Author: W. David Stephenson

Publisher: AMACOM

Published: 2018-08-07

Total Pages: 256

ISBN-13: 0814439780

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Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere—embedded in interconnected devices we’ll use every day. Already, cars, appliances, and wearables transmit realtime data to improve performance . . . and new IoT products can even save your life. Consumer goods are just the tip of the iceberg. Amid projections that 30 billion smart devices will be linked in the near future, traditional companies such as Siemens, GE, and John Deere are preparing for profound changes to management, strategy, manufacturing, and maintenance. With the IoT, for example, sensors warn when a critical assembly-line part is about to break, or track how customers actually use products. Data hubs collect and share information instantly with departments, supply chains, partners, and customers— anchoring the organization and replacing hierarchies with circular systems. The Future is Smart documents the shifts now under way. Written by a leading IoT strategist, the book explains how companies are tapping technology to: Optimize supply chains • Maximize quality • Boost safety • Increase efficiency • Reduce waste • Cut costs • Revolutionize product design • Delight customers For those who are ready, the opportunities are endless. This big-think book reveals concrete actions for thriving in this new tech-enabled world.

Transforming Legacy Organizations

Transforming Legacy Organizations PDF

Author: Kris Østergaard

Publisher: John Wiley & Sons

Published: 2019-06-03

Total Pages: 135

ISBN-13: 111958356X

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Expert guidance on how to grow innovation and optimize already-successful areas of established organizations Transforming Legacy Organizations provides real-world advice and research-based information on how to grow innovation by employing new technologies, improving processes, and establishing a culture of creativity and forward momentum. Conventional business wisdom views innovation as the biggest advantage startups have over large, established organizations, often referred to as legacy organizations. This belief is false, especially when considering that 70% of all startups fail within 20 months of their first venture round. The truth is innovation initiatives of legacy organizations have far better chances of succeeding. Organizations with superior resources—money, customers, suppliers, data, employees, infrastructure—can overcome challenges from new entrepreneurial ventures: knowing how to leverage their underutilized advantage is key for achieving sustained, long-term innovation success. Author Kris Oestergaard has been teaching established organizations around the world for over 15 years. Transforming Legacy Organizations illustrates how to best pursue innovation to create future success. This book helps leaders to: Incorporate proven strategies and research-based information into your organization’s overall innovation initiatives Use new technologies to improve processes and increase innovation Learn to capitalize on your organization’s existing resources to beat startups at their own game Transform innovative concepts into specific products, services, and business models Reinvent your organization to overcome disruptions in the market and challenges from new competitors Transforming Legacy Organizations: Turn your Established Business into an Innovation Champion to Win the Future is a valuable resource for leaders of established companies such as C-Suite executives, senior managers, and heads of business development, innovation, and digital teams.

Leadership Lessons from Books I Have Read

Leadership Lessons from Books I Have Read PDF

Author: Tshilidzi Marwala

Publisher: Jonathan Ball Publishers

Published: 2021-06-18

Total Pages: 291

ISBN-13: 1776260937

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'Professor Marwala has sought to understand what good leadership should mean by drawing on the collective experience of authors who have written on many topics.' – Former President of South Africa, THABO MBEKI We cannot underestimate how critical strong leadership is in all aspects of our lives. It enables us to run our lives, homes, communities, workplaces and nations. Given its importance, it is pertinent to ask: What is the source of good leadership? Albert Einstein once said, 'The only source of knowledge is experience.' Many philosophers have observed this and, if we accept experience as the only source of knowledge, can we extend this conclusion to leadership? Or is the basis of good leadership intuition or instinct? Or is it perhaps a combination of these? In Leadership Lessons From Books I Have Read, Tshilidzi Marwala adopts the thesis that the source of good leadership is knowledge, and the source of knowledge is experience, which can take many forms: reading widely, listening, and engaging in discussion and debate with other knowledge seekers. If leadership is derived from knowledge and knowledge is derived from experience, the 'experience' in this book is from 50 books that Tshilidzi has read, and so the source of knowledge informing leadership is the collective experience of the more than 50 accomplished authors who wrote those books including, among others, Chinua Achebe, Thomas Sankara, NoViolet Bulawayo, Nelson Mandela, Mandla Mathebula, Eugène Marais, Chimamanda Ngozi Adichie, Jean-Jacques Rousseau, Daniel Kahneman, Karl Marx, Ngũgĩ wa Thiong'o, Nassim Taleb and Aristotle. Divided into four sections, Tshilidzi shares his leadership lessons in the areas of Africa and the diaspora, the search for the ideal polity, science, technology and society, and the leadership of nations. 'Those who do not read, should not lead.' – THILIDZI MARWALA

The Binary Firm

The Binary Firm PDF

Author: Steven J. Keays

Publisher: CRC Press

Published: 2020-04-30

Total Pages: 183

ISBN-13: 1000065618

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The world beyond 2020 will be profoundly different from today. Radical transformative technologies are changing the relationship between mankind and machines in a way that even Wells, Orwell, or Jobs could not fathom. Nobody can tell for certain what will emerge from these tectonic shifts, save for the fact that the status quo is already obsolete. In effect, humanity has entered a new age in its evolution: the Symbiocene era. Societal issues notwithstanding, the existential concern for businesses and organizations everywhere is pressing: how to survive, or better yet, thrive in this brave new scary world? The Binary Firm explores the orchestrating strategies to get in front of the technological tsunami that is sweeping the globe. Tsunami is not too strong a word: witness the threat posed by artificial intelligence to the very nature of work. This book constructs a conceptual management framework engineered to anticipate changes and empower the organization to exploit them to its immediate advantage. The exposition goes beyond worn-out buzzwords like innovation, disruption, and collaboration. It dives into the underlying foundation of an organization impacting its financial destiny. This book will resonate with managers and entrepreneurs who may struggle to master the often-mystifying rigors of digital forces. As goes the new adage, every business is a software company. But how to tame this feral beast? Readers will find pragmatic answers herein. No organization can afford the status quo in this era of pervasive interconnections. This is the playbook to change your game and succeed at digitally transforming your organization without breaking the bank.