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The Amazon Marketplace Dilemma

Author: James Thomson

Publisher:

Published: 2017-01-09

Total Pages: 146

ISBN-13: 9780998484600

Brand executives face two key questions in addressing the Amazon marketplace: 1.Will the brand be sold on the Amazon Marketplace? 2.If yes, then what distribution approach makes most sense for the brand? As we discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always solely within a brand's control. It's better to start with the assumption that any popular brand's products will eventually show up for sale on Amazon, whether the brand wants those products there or not. The second question is more complex for brand executives. At its core, this question represents a pivotal "fork in the road" that we call the Amazon Marketplace Dilemma. That choice is: Sell TO Amazon vs. Sell ON Amazon. Which of these paths a brand chooses-and the distribution strategy it employs in that domain-will determine a brand executive's issues, challenges and priorities. Either option will impact the brand executive's ability to control their brand strategies (e.g., pricing, brand content, marketing, etc.), to generate profits, and to create a stable cadence for managing activities on the Amazon marketplace channel. In our book, we uncover the many considerations involved in developing and implementing the right Amazon distribution strategy for a given brand.

Controlling Your Brand in the Age of Amazon: The Brand Executive's Playbook For Winning Online

Author: Whitney Gibson

Publisher:

Published: 2020-02-14

Total Pages: 142

ISBN-13: 9780998484624

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In today's world of retail, most brands: ● don't know the identity of retailers selling their products in online marketplaces; ● don't know where these online resellers sourced inventory of the brand; ● don't know what proportion of inventory going through distributors is redirected to online channels; ● don't adequately police activities involving resellers that offer the brand's products in new multipack quantities defined by the reseller (rather than by the brand); ● can't figure out how its brand is sold in countries where the brand doesn't yet have a distribution program of its own; and ● aren't managing the branding, packaging and UPC labeling of online products adequately to ensure consistency between online and brick-and-mortar inventory. What does it take for a brand to survive in this new environment? What controls need to be put in place? What existing sales and operational processes need to change? We answer these questions on this book from a combined business and legal perspective. Our book focuses on brands selling on marketplaces in the U.S. and the European Economic Area. As legal protections for brands differ around the world, we have chosen to focus on these specific markets where legal protections for brands are well established. For readers interested in applying brand control worldwide, we encourage them to seek legal guidance for each and every country where they plan to incorporate some form of legal enforcement into their brand control efforts.

Global Business in the Age of Transformation

Author: Mahesh Joshi

Publisher: Oxford University Press

Published: 2021-09-09

Total Pages: 225

ISBN-13: 0192662996

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The phenomenon of globalization has been debated for decades. While some voices anticipate the demise of globalization and postulate about a return to former borders and glories, the realities of the world present the undeniable truth that we are all in this together. Unfortunately, it takes a crisis to move us from where we are, and the coronavirus pandemic has served that function. This book presents a straightforward commentary on the transformative impact of this global interconnective state of economies, business sectors, governments, and cultures. Drawing on insights from academics and practitioners around the world, it takes some of the mystery and anxiety out of common perceptions about economic, cultural, and social transformation and offers approaches for survival in the dramatically changing business environment. By taking a look under the surface of everyday rhetoric, we can have deeper, more meaningful conversations about where we are and reflect realistically on how business can succeed in a global world.

Ultimate Guide to Amazon Advertising

Author: Timothy P. Seward

Publisher: Entrepreneur Press

Published: 2019-05-21

Total Pages: 350

ISBN-13: 161308398X

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"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning

The Rise of the New Network Industries

Author: Juan Montero

Publisher: Routledge

Published: 2021-05-04

Total Pages: 417

ISBN-13: 1000377326

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Cutting through the confusion around the nature and implications of digitalization, this book explores the rise of the new digital networks, how they affect traditional infrastructure, and how they will eventually need to be regulated. The authors examine how digitalization affects infrastructures in telecommunications, transport, and energy, and how digital platforms establish themselves as a new network on top of and in addition to traditional ones. Complex concepts are introduced through short and colorful stories about the founders of the most popular platforms (Google, Facebook, Skype, Uber, etc.) and how they grew to positions of power, drawing parallels with century-old traditional network industries’ monopoly power (AT&T, General Electric, etc.). The authors argue that these digital platforms strongly interfere with traditional infrastructures that are heavily regulated and provide essential services for society – meaning that digital platforms should be considered as a new and much more powerful type of infrastructure and will require regulation accordingly. A global audience of policy makers, public authorities, consultants, lawyers, students, and academics, as well as anyone with an interest in these digital platforms, will find this book enlightening and essential reading.

The Author Income Problem

Author: M.L. Ronn

Publisher: Author Level Up LLC

Published: 2020-10-16

Total Pages: 93

ISBN-13:

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Do you struggle with tracking your author income? It ain’t easy. If you publish your books wide, you might get AT LEAST a dozen sales reports every month. It makes most authors want to pull their hair out! In this guide, prolific author M.L. Ronn walks through the process he used to tame his sales reports. He transformed a 5-hour per month process into a 30-minute effort using the power of technology and automation. This book is a blueprint to how he did it. This book is also a blueprint for entrepreneurs and developers who want to solve this problem. It will show you why the author income problem is so complex and exactly how to solve it. Tracking your income doesn’t have to be hard. All it takes is the right approach. Ready to solve the author income problem once and for all? V1.0

Cultivating Copyright

Author: Bhamati Viswanathan

Publisher: Routledge

Published: 2019-06-27

Total Pages: 233

ISBN-13: 1351104780

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Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.

The Emerald Handbook of Multi-Stakeholder Communication

Author: Pantea Foroudi

Publisher: Emerald Group Publishing

Published: 2022-10-21

Total Pages: 601

ISBN-13: 1800718977

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The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

A Modern Guide to the Digitalization of Infrastructure

Author: Montero, Juan

Publisher: Edward Elgar Publishing

Published: 2021-09-23

Total Pages: 336

ISBN-13: 1839106050

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Providing a coherent and multidisciplinary approach to digitalization, this Modern Guide aims to systematize how the digitalization process affects infrastructure-based industries, including telecommunications, transport, energy, water and postal services.

Master Agile and Resilient Strategy

Author: Dr. Vidya Priya Rao

Publisher: Notion Press

Published: 2023-05-25

Total Pages: 334

ISBN-13:

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In an age of constant disruption, businesses must adapt and evolve at breakneck speeds. "Master Agile and Resilient Strategy" offers a cutting-edge, design-led toolkit to help organizations thrive in this ever-changing landscape. Dr. Vidya Priya Rao, a renowned strategy, innovation, and design consultant, provides invaluable insights from her over two decades of experience working with startups and large enterprises alike. This comprehensive guide is tailored for board members, business leaders, entrepreneurs, strategy professionals, innovators, investors, change agents, designers, and enterprising students. It equips readers with a 21st Century alternative to traditional five-year strategic plans, presenting frameworks, 12 principles, and 100+ actionable tools that enable organizations to proactively address complex challenges, outpace change, outsmart competitors, and foster lasting transformation. "Master Agile and Resilient Strategy" empowers readers to make strategy a reality by engaging employees and stakeholders in a dynamic ecosystem. Key takeaways include: • Forming decisive, future-focused, inclusive, and sustainable courses of action through diverse perspectives. • Balancing short-term focus with consideration of the entire operating landscape to design alternate futures. • Driving innovation. • Building strategic agility and resilience as a competitive advantage. • Supporting strategy execution by leveraging company culture and aligning strategy across multiple lines of business, functions, and global markets. Built upon a decade of research in agile, business design, circular design, design thinking, lean, future thinking, service design, and system thinking principles, the book is a product of real-world experience and a wide range of market conditions.