The 2013-2014 Travel & Tourism Market Research Handbook
Author: Richard Kendall Miller
Publisher:
Published: 2013
Total Pages: 0
ISBN-13: 9781577831860
DOWNLOAD EBOOK →Author: Richard Kendall Miller
Publisher:
Published: 2013
Total Pages: 0
ISBN-13: 9781577831860
DOWNLOAD EBOOK →Author: Richard Kendall Miller
Publisher:
Published: 2010
Total Pages: 428
ISBN-13: 9781577831501
DOWNLOAD EBOOK →Author: Scott McCabe
Publisher: Routledge
Published: 2014-01-03
Total Pages: 695
ISBN-13: 1317936191
DOWNLOAD EBOOK →Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Author: Richard Kendall Miller
Publisher:
Published: 2018
Total Pages: 648
ISBN-13: 9781577832751
DOWNLOAD EBOOK →Author: R. K. Miller
Publisher: Richard K. Miller & Associates
Published: 2000-04-01
Total Pages: 528
ISBN-13: 9781577830191
DOWNLOAD EBOOK →Author: Richard K. Miller
Publisher:
Published: 2016
Total Pages: 0
ISBN-13: 9781577832423
DOWNLOAD EBOOK →Author: Bonita Kolb
Publisher: Routledge
Published: 2018-01-29
Total Pages: 294
ISBN-13: 1351702211
DOWNLOAD EBOOK →This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.