Market Research in Travel and Tourism

Market Research in Travel and Tourism PDF

Author: Paul Brunt

Publisher: Routledge

Published: 1997

Total Pages: 0

ISBN-13: 9780750630825

DOWNLOAD EBOOK →

Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies

The 2009 Retail Business Market Research Handbook

The 2009 Retail Business Market Research Handbook PDF

Author: Richard Kendall Miller

Publisher:

Published: 2009

Total Pages: 228

ISBN-13: 9781577831433

DOWNLOAD EBOOK →

The most comprehensive compilation of retail market data and analyses available in any reference source, this handbook includes year-end market data, discussions of trends, current business activities, a review of the financial performance of market leaders, an assessment of holiday and back-to-school shopping, approaches to enhance the consumer shopping experience, information aimed at market development in various consumer sectors, and more.

Lanterna Rally - Theme by Grace Themes