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The 2009 entertainment, media & advertising market research handbook
Author: Kelli D. Washington
Publisher:
Published: 2008
Total Pages: 188
ISBN-13: 9781577831242
DOWNLOAD EBOOK →This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting.
The 2004 Entertainment, Media & Advertising Market Research Handbook
Author: Kelli D. Washington
Publisher:
Published: 2004
Total Pages: 524
ISBN-13: 9781577830498
DOWNLOAD EBOOK →Retail Business Market Research Handbook 2010
Author: Richard Kendall Miller
Publisher:
Published: 2010
Total Pages: 278
ISBN-13: 9781577831556
DOWNLOAD EBOOK →The 2006 Entertainment, Media & Advertising Market Research Handbook
The 2009 Travel & Tourism Market Research Handbook
Author: Richard Kendall Miller
Publisher:
Published: 2010
Total Pages: 342
ISBN-13: 9781577831365
DOWNLOAD EBOOK →The handbook presents visitor and expenditure statistics for each state, major cities, and tourist destinations, based on RKMA surveys.
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Author: Eastin, Matthew S.
Publisher: IGI Global
Published: 2010-07-31
Total Pages: 768
ISBN-13: 1605667935
DOWNLOAD EBOOK →"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
The 2003 Entertainment, Media & Advertising Market Research Handbook
Author: Kelli D. Washington
Publisher:
Published: 2002-11
Total Pages: 510
ISBN-13: 9781577830429
DOWNLOAD EBOOK →The Media Handbook
Author: Helen Katz
Publisher: Routledge
Published: 2010-07-29
Total Pages: 239
ISBN-13: 1135194548
DOWNLOAD EBOOK →The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
Published: 2015-02-28
Total Pages: 539
ISBN-13: 1466681268
DOWNLOAD EBOOK →Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
