-PDF Download- The 20 Ps Of Marketing EBOOK

The 20 Ps of Marketing

Author: David Pearson

Publisher: Kogan Page Publishers

Published: 2013-12-03

Total Pages: 336

ISBN-13: 0749471077

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

The Marketing Mix

Author: 50MINUTES,

Publisher: 50 Minutes

Published: 2015-09-02

Total Pages: 33

ISBN-13: 2806266122

DOWNLOAD EBOOK →

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Basic Marketing

Author: Stanley J. Shapiro

Publisher:

Published: 1996

Total Pages: 0

ISBN-13: 9780256212679

DOWNLOAD EBOOK →

Purple Cow

Author: Seth Godin

Publisher: Penguin UK

Published: 2005-01-27

Total Pages: 160

ISBN-13: 0141924861

DOWNLOAD EBOOK →

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Professional English in Use Medicine

Author: Eric H Glendinning

Publisher:

Published: 2009-04-01

Total Pages: 176

ISBN-13: 9780521144384

DOWNLOAD EBOOK →

Professional English In Use Medicine Contains 60 Units Covering A Wide Variety Of Medical Vocabulary. Topics Include Diseases And Symptoms, Investigations, Treatment, Examining And Prevention. The Book Also Introduces General Medical Vocabulary Related To Parts And Functions Of The Body, Medical And Para-Medical Personnel, Education And Training, Research, And Presentations. Primarily Designed As A Self-Study Reference And Practice Book, It Can Also Be Used For Classroom Work And One-To-One Lessons. Professional English In Use Medicine Has Been Carefully Researched Using The Institute For Applied Language Studies Medical Corpus, As Well As Authentic Texts, Documents And Cases. Professional English In Use Medicine Is A Must For Teachers Of Medical English And For Medical Practitioners Who Need To Use English At Work, Either In Their Own Country Or Abroad.

Events Marketing Management

Author: Ivna Reic

Publisher: Routledge

Published: 2016-09-19

Total Pages: 358

ISBN-13: 1136289798

DOWNLOAD EBOOK →

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

Author: Pam Didner

Publisher: McGraw Hill Professional

Published: 2014-12-19

Total Pages: 256

ISBN-13: 0071840982

DOWNLOAD EBOOK →

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

Kotler On Marketing

Author: Philip Kotler

Publisher: Simon and Schuster

Published: 2012-12-11

Total Pages: 253

ISBN-13: 1471109569

DOWNLOAD EBOOK →

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

The Routledge Companion to Strategic Marketing

Author: Bodo B. Schlegelmilch

Publisher: Routledge

Published: 2020-11-24

Total Pages: 501

ISBN-13: 1351038648

DOWNLOAD EBOOK →

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

Introducing Marketing

Author: John Burnett

Publisher: State University of New York Oer Services

Published: 2018-07-11

Total Pages: 294

ISBN-13: 9781641760119

DOWNLOAD EBOOK →

"Integrated Marketing" boxes illustrate how companies apply principles.