The 1960 Presidential Election as the First Modern Campaign

The 1960 Presidential Election as the First Modern Campaign PDF

Author: Lioba Frings

Publisher: GRIN Verlag

Published: 2017-06-19

Total Pages: 9

ISBN-13: 3668465851

DOWNLOAD EBOOK →

Essay from the year 2015 in the subject American Studies - Miscellaneous, grade: 2,5, Swansea University, language: English, abstract: The 1960 presidential election was in many ways different from the elections in previous decades. These immense changes regarding the general approach, the content and the use of media during the campaign and elections as well as the shift in focusing on image rather than on content seem to make this campaign the first modern one. Alongside changes in the Constitution of the United States of America whereby the Twenty-second Amendment, ratified in 1951, prohibited the president of the previous two terms Dwight D. Eisenhower “from running for a third term” the major innovation was the use of television as the predominant mass medium in John F. Kennedy’s successful presidential campaign, less in the one of Richard Nixon, who rather focused on classic strategies, which will be discussed later on. With the two major presidential candidates debating on television and being broadcasted also via radio this election can surely be described as the first modern campaign for an election in the United States.

The First Modern Campaign

The First Modern Campaign PDF

Author: Gary A. Donaldson

Publisher: Rowman & Littlefield Publishers

Published: 2007-06-15

Total Pages: 209

ISBN-13: 0742580121

DOWNLOAD EBOOK →

The presidential campaign that pitted Richard M. Nixon against John F. Kennedy was the most significant political campaign since World War II. With Eisenhower's tenure at an end, American society broke with the culture of the war years. This social shift was reflected in and provoked by new trends in American political life and political campaigning, all of which made 1960 a landmark year in American politics. In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was also an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. Ideological shifts within the parties as they combined with innovations in campaigning would mark a clear divide in politics as it was practiced and politics as it would have to be practiced in the future. Yet not since Theodore White's journalistic account, The Making of the President, has attention been paid to the full 1960 campaign as it played out in the early primaries and then culminated in the November election. Donaldson shows why the whole political season is critical to understanding American politics today. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

Campaign of the Century

Campaign of the Century PDF

Author: Irwin F. Gellman

Publisher: Yale University Press

Published: 2022-01-04

Total Pages: 504

ISBN-13: 0300245033

DOWNLOAD EBOOK →

Based on massive new research, a compelling and surprising account of the twentieth century's closest election The 1960 presidential election between John F. Kennedy and Richard Nixon is one of the most frequently described political events of the twentieth century, yet the accounts to date have been remarkably unbalanced. Far more attention is given to Kennedy's side than to Nixon's. The imbalance began with the first book on that election, Theodore White’s The Making of the President 1960—in which (as he later admitted) White deliberately cast Kennedy as the hero and Nixon as the villain—and it has been perpetuated in almost every book since then. Few historians have attempted an unbiased account of the election, and none have done the archival research that Irwin F. Gellman has done. Based on previously unused sources such as the FBI's surveillance of JFK and the papers of Leon Jaworski, vice-presidential candidate Henry Cabot Lodge, and many others, this book presents the first even-handed history of both the primary campaigns and the general election. The result is a fresh, engaging chronicle that shatters long†‘held myths and reveals the strengths and weaknesses of both candidates.

Kennedy V. Nixon

Kennedy V. Nixon PDF

Author: Edmund F. Kallina

Publisher:

Published: 2011-10-30

Total Pages: 0

ISBN-13: 9780813041537

DOWNLOAD EBOOK →

For half a century, conventional wisdom has held that Kennedy ran a brilliant campaign while Nixon committed blunder after blunder but was this truly the case? Kallina examines the facts and myths surrounding the 1960 Presidential election in his exploration of one of the closest Presidential races in American history.

The Real Making of the President

The Real Making of the President PDF

Author: W. J. Rorabaugh

Publisher:

Published: 2009

Total Pages: 272

ISBN-13:

DOWNLOAD EBOOK →

When John Kennedy won the presidency in 1960, he also won the right to put his own spin on the victory. Rorabaugh cuts through the mythology of this election to explain the operations of the campaign and offer a corrective to Theodore White's flawed classic, 'The Making of the President'.

1960

1960 PDF

Author: David Pietrusza

Publisher: Sterling Publishing Company

Published: 2008

Total Pages: 572

ISBN-13: 1402761147

DOWNLOAD EBOOK →

It was the election that would ultimately give America "Camelot" and its tragic aftermath, a momentous contest when three giants who each would have a chance to shape the nation battled to win the presidency. Award-winning author David Pietrusza does here for the 1960 presidential race what he did in his previous book, 1920: the Year of the Six Presidents--which Kirkus Reviews selected as one of their Best Books of 2007. Until now, the most authoritative study of the 1960 election was Theodore White''s Pulitzer Prize-winning The Making of the President, 1960. But White, as a trusted insider, didn''t tell all. Here''s the rest of the story, what White could never have known, nor revealed. Finally, it''s all out--including JFK''s poignant comment on why LBJ''s nomination as vice president would be inconsequential: "I''m 43 years old. I''m not going to die in office." Combining an engaging narrative with exhaustive research, Pietrusza chronicles the pivotal election of 1960, in which issues of civil rights and religion (Kennedy was only the second major-party Roman Catholic candidate ever) converged. The volatile primary clash between Senate Majority leader LBJ and the young JFK culminated in an improbable fusion ticket. The historic, legendary Kennedy-Nixon debates followed in its wake. The first presidential televised debates, they forever altered American politics when an exhausted Nixon was unkempt and tentative in their first showdown. With 80 million viewers passing judgment, Nixon''s poll numbers dropped as the charismatic Kennedy''s star rose. Nixon learned his lesson--resting before subsequent debates, reluctantly wearing makeup, and challenging JFK with a more aggressive stance--but the damage was done. There''s no one better to convey the drama of that tumultuous year than Pietrusza. He has 1,000 secrets to spill; a fascinating cast of characters to introduce (including a rogue''s gallery of hangers-on and manipulators); and towering historical events to chronicle. And all of it is built on painstaking research and solid historical scholarship. Pietrusza tracks down every lead to create a winning, engaging, and very readable account. With the 2008 elections approaching, politics will be on everyone''s mind, and 1960: LBJ vs. JFK vs. Nixon will transform the way readers see modern American history. A sampling of what Theodore White couldn''t chronicle--and David Pietrusza does: · Richard Nixon''s tempestuous Iowa backseat blowup, and his bizarre Election Day road trip · The full story of a sympathetic call from JFK to Coretta Scott King · John Ehrlichman''s spy missions on the Nelson Rockefeller and Democratic camps · The warnings before Election Day that Chicago''s mayor Daley would try to fix the race''s outcome · JFK''s amphetamine-fueled debate performance