Television Advertising and Televangelism

Television Advertising and Televangelism PDF

Author: Rosemarie Schmidt

Publisher: John Benjamins Publishing

Published: 1986-01-01

Total Pages: 98

ISBN-13: 9027225559

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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Pray TV

Pray TV PDF

Author: Steve Bruce

Publisher: Routledge

Published: 2019-03-19

Total Pages: 416

ISBN-13: 0429677685

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In this book, first published in 1990, the significance of televangelism in America is examined in detail. This well-informed, measured analysis includes discussion of the place of televangelism in the history of American Protestantism; the styles of leading TV preachers and the televangelical star system; the relation of televangelism to conservatism and politics. It also answers the questions of televangelism’s organisation and audience, as well as providing an analysis over the wave of scandals which swept over Pray TV in the 1980s.

Televangelism and American Culture

Televangelism and American Culture PDF

Author: Quentin J. Schultze

Publisher: Wipf and Stock Publishers

Published: 2003-09-15

Total Pages: 264

ISBN-13: 1592443362

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Not just another trashing of televangelism. . . . Schultze's sensitive critique of present patterns of religious programming is meant to promote a more responsible Christian use of the television medium. His book deserves to be read by all who care deeply about the obedient proclamation of the gospel in contemporary culture. Richard Mouw The problems [Schultze] addresses are more profound than sexual or financial scandals. They are rather problems of idolatry (substituting a charismatic image on the screen of God), heresy (defining the faith by what it will do for me), and ecclesiastical suicide (transforming churches into audiences). Amazingly, after such an indictment, Schultze holds out hope for the Christian use of television. Mark Noll The most intelligent report on televangelism that I have read and, I suspect, the best ever. . . . Clearly the work of a smart student, a discerning watcher and fair critic of the media, but best of all, a careful Christian mind. Lewis Smedes Schultze's concluding chapter should be required reading for every Christian. It provides solid biblical guidelines for calling religious broadcasters to accountability, challenges individual Christians as well as the Christian media to be more critical and selective in their support of religious broadcasters, and calls Christian educators to address the implications of living in the television age. Steve Rabey ('Christianity Today') A disturbing book, useful both for [the author's] cultural and Christian critique, and for his citation of a wide range of evidence. Lloyd Averill ('The Christian Century')

The Electronic Church in the Digital Age

The Electronic Church in the Digital Age PDF

Author: Mark Ward Sr.

Publisher: Bloomsbury Publishing USA

Published: 2015-11-10

Total Pages: 571

ISBN-13:

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This two-volume set investigates the evangelical presence in America as experienced through digital media, examining current evangelical ideologies regarding education, politics, family, and government. Evangelical broadcasting has greatly expanded its footprint in the digital age. This informative text acquaints readers with how the electronic church of today spreads its message through Internet podcasts, social networking, religious radio programs, and televised sermons; how mass media forms the institution's modern identity; and what the future of the industry holds as mobile church apps, Christian-based video games, and online worship become the norm. The work—split into two volumes—reveals the ways that the Christian broadcast community affects evangelical traditions and influences American society in general. Volume 1 explores how electronic media shapes today's Christian subculture, while the second volume describes how the electronic church impacts the wider American culture, analyzing what key figures in evangelical mass media are saying about today's religious, political, economic, and social issues. The set concludes by addressing criticism about religious media and the prospects of American public discourse to accomodate both secular and religious voices.

American Televangelism and Participatory Cultures

American Televangelism and Participatory Cultures PDF

Author: Denis J. Bekkering

Publisher: Springer

Published: 2018-10-12

Total Pages: 228

ISBN-13: 3030005755

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This book examines unintended participatory cultures and media surrounding the American televangelists Robert Tilton and Tammy Faye Bakker-Messner. It brings to light heavily ironic fan followings; print, audio, and video projects; public access television parodies; and other comedic participatory practices associated with these controversial preachers from the 1980s onwards. For Tilton’s ministry, some of these activities and artifacts would prove irksome and even threatening, particularly an analog video remix turned online viral sensation. In contrast, Bakker-Messner’s “campy” fans – gay men attracted to her “ludicrous tragedy” – would provide her unexpected opportunities for career rehabilitation. Denis J. Bekkering challenges “supply-side” religious economy and branding approaches, suggestions of novelty in religion and “new” media studies, and the emphasis on sincere devotion in research on religion and fandom. He also highlights how everyday individuals have long participated in public negotiations of Christian authenticity through tongue-in-cheek play with purported religious “fakes.”

Speech Acts Across Cultures

Speech Acts Across Cultures PDF

Author: Susan Gass

Publisher: Walter de Gruyter

Published: 2009-09-24

Total Pages: 357

ISBN-13: 311021928X

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This book investigates the notion of Speech Act from a cross-cultural perspective. The starting point for this book is the assumption that speech acts are realized from culture to culture in different ways and that these differences may result in communication difficulties that range from the humorous to the serious. Importantly, a recurring theme in this volume has to do with the need to verify the form, the function and the constraining variables of speech acts as a prerequisite for dealing with them in the classroom. The book deals with three major areas of Speech Act research: 1) Methodological Issues, 2) Speech Acts in a second language, and 3) Applications. In the first section authors discuss general issues of methodology and present data in an effort to detail the efficacy of different methodologies. Research clearly shows the effect of methodology on the results. This section is followed by a discussion of specific speech acts, including speech acts and strategy use that have as their goal the creation and maintenace of solidarity (i.e. greetings, compliments, apologies) and speech acts that involve face-threatening acts (i.e.complaints, favor-asking, suggestions). In the final section, authors consider applications of speech act research within the context of advertising and business relationships.

Selling the Sacred

Selling the Sacred PDF

Author: Mara Einstein

Publisher: Taylor & Francis

Published: 2024-03-01

Total Pages: 332

ISBN-13: 1003837719

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There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society? Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection, which engages themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues. The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. These scholars bring to light how political, economic, and ideological agendas infuse the construction and presentation of the “sacred,” via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as “sacred,” what’s at stake, and the consequences. A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must-read for religious and marketing professionals.

Redeeming Television

Redeeming Television PDF

Author: Quentin James Schultze

Publisher: InterVarsity Press

Published: 1992

Total Pages: 208

ISBN-13:

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Quentin J. Schultze offers an indispensable course in televisual literacy--counseling us to become active watchers instead of passive viewers.Winner of a 1993 Christianity Today Critics' Choice Award (2nd place, contemporary issues). 180 pages, paper

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