Author: Michael R. Czinkota
Publisher: N T C Business Books
Published: 1995
Total Pages: 328
ISBN-13:
DOWNLOAD EBOOK →The global imperative the world is your marketplace; Familiarity breeds success international research: the broad-brush approach; The closer, the better in-depth international research; Taking your first steps finding local guides and shipping the goods; Presence without proprietorship easing into the market through licensing and franchising; The art of negotiation: global style; What if the shoe doesn't fit adapting products for international markets; What price the world? global pricing strategy; The payoff establishing terms of payment; Tapping into public financing commercial loans and lines of credit; Countertrade the old barter system takes on new life; Betting on the winners foreign direct investment, joint ventures, and management contracts; Who'sat the whell? controlling foreign operations; Getting the word out global promotional strategies, policies, and ploys; Remarkable, risky, and rewarding global marketing into the 21st century.
Author: Ricardo Fayet
Publisher: Independently Published
Published: 2021-01-26
Total Pages: 330
ISBN-13:
DOWNLOAD EBOOK →Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.
Author: Xiaoquan Michael Zhang
Publisher:
Published: 2006
Total Pages: 115
ISBN-13:
DOWNLOAD EBOOK →(cont.) Then, with a simple diffusion model, I establish an econometrics framework to control for the interaction between the unobservable quality of movies and the word-of-mouth diffusion process, and thereby estimate the residual impact of online amateur reviews on demand. The results indicate the significant influence of the valence measure (ratings) of online reviews, but their volume measure (propensity to write reviews) is not significant once I control for quality. Furthermore, the analysis suggests that the variance measure (disagreement) of reviews does not play a significant role in the early weeks after a movie's opening. The estimated influence of the valence measure implies that a one-point increase in the valence can be associated with a 4-10% increase in box office revenues.
Author: Abraham Guillen
Publisher: Routledge
Published: 2012-08-21
Total Pages: 471
ISBN-13: 1136555242
DOWNLOAD EBOOK →There is a rapidly growing interest in, and demand for, non-timber forest products (NTFPs). They provide critical resources across the globe fulfilling nutritional, medicinal, financial and cultural needs. However, they have been largely overlooked in mainstream conservation and forestry politics. This volume explains the use and importance of certification and eco-labelling for guaranteeing best management practices of non-timber forest products in the field. Using extensive case studies and global profiles of non-timber forest products, this work not only seeks to further our comprehension of certification processes but also broaden understanding of non-timber forest product management, harvesting and marketing. It should be useful to forest managers, policy-makers and conservation organizations as well as for academics in these areas.
Author: Brad Reed
Publisher:
Published: 2015-04-15
Total Pages: 118
ISBN-13: 9781511517898
DOWNLOAD EBOOK →Entrepreneurs, Solopreneurs, and Small Business Owners This Book Is For You!Essential Marketing & Relationship Building Secrets You Can't Live WithoutBrilliant marketing enables you to build a relationship with your ideal customers so your business will grow and thrive quickly. Using heart-centered marketing messages will connect you with your customer and build that relationship even faster. Learn how to effectively combine all of these strategies with email so you can effectively delivery your messages directly to your customer's inbox. Don't miss the insights that are revealed here!This book reveals a variety of tips and strategies that you can implement to start and grow your business quickly. The information which Brittany Watkins and Jim Edwards share in their interviews is key to your business success. Each one shares what they discovered in starting and growing their business to a highly successful level.Interview Topics: + Heart-Centered Marketing & Business Tips For Online Success - Brittany Watkins+ Brilliant Marketing & Relationship Building With Email - Jim EdwardsBrittany Watkins shares the lessons she learned about heart centered marketing as an EFT Tapping expert in her business where she helps people lose weight using EFT tapping to address the underlying drivers that created the weight gain in the first place. Her approaches and use of this Tapping technique have resulted in long term success for many of her clients. It is through understanding how to connect through heart centered marketing that her business has thrived. She has been so successful, in fact, that many people have come to her for help with growing their business. The wisdom she shares in this interview will definitely help you grow your business and take you to the next level of success, regardless of what market and people you serve.Jim Edwards is a multimillion dollar entrepreneur who helps business owners create more success through online business and marketing techniques. In his presentation, Jim shares with us his best techniques for creating brilliant marketing and relationship building with email. Using the information that Jim shares, you will be able to take your marketing results from just average to brilliant quickly because you know how to effectively create a relationship with your customers through email. We like to do business with people we know, like, and trust. Effective use of email is one way to build that relationship. You can start enhancing your relationship with your customers starting today by implementing the information that Jim shares.
Author: Marc Alvarez
Publisher:
Published: 2007
Total Pages: 126
ISBN-13: 9780750680554
DOWNLOAD EBOOK →"Market Data Explained is versatile: Its common taxonomy and naming conventions handle the highly varied, geographically and language dependent nature of the content. Comprehensible, avoiding industry jargon and acronyms, this book will enable the market data user to apply the content to analysis and business applications."--BOOK JACKET.