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Tactical SEO

Author: Lee Wilson

Publisher: Kogan Page Publishers

Published: 2016-08-03

Total Pages: 198

ISBN-13: 0749478004

Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.

Tactical SEO

Author: Lee Wilson

Publisher:

Published: 2016

Total Pages: 200

ISBN-13:

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Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses.

SEO for Non Scumbags

Author: Erik Dietrich

Publisher: Gatekeeper Press

Published: 2024-08-09

Total Pages: 126

ISBN-13: 166295378X

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SEO has an image problem, and rightfully so. Historical tactics that have worked include begging, hacking, spamming, and scamming. But bringing search traffic to your site is an effective and vital marketing tactic. So how do you navigate this? How can you win without selling your soul?

Marketing in the Age of Google, Revised and Updated

Author: Vanessa Fox

Publisher: John Wiley & Sons

Published: 2012-05-01

Total Pages: 272

ISBN-13: 1118231937

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Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

SEO Learning Guide

Author: ngencoband

Publisher: ngencoband

Published: 2023-12-02

Total Pages: 26

ISBN-13:

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SEO Learning Guide Reading Time: 1 hour + practical applications Description: In today's digital age, the most effective way to strengthen your online presence and elevate your website in search engine rankings is through SEO. This book, titled "SEO Learning Guide," opens the doors to the world of digital marketing, offering a comprehensive guide for anyone looking to learn SEO strategies. Book Content: Basic SEO Concepts: In-depth understanding of the fundamental principles and concepts of SEO. Keyword Research: Strategies for identifying the right keywords and optimizing content. Technical SEO Optimization: Strengthening the technical infrastructure of your website and creating a search engine-friendly framework. On-Page and Off-Page SEO: Understanding and implementing on-page and off-page SEO strategies. Local SEO: Strategies for local businesses and methods to increase visibility in local searches. Google Analytics and Other Tools: Measuring and improving performance using data analysis tools. Staying Current and Tracking Trends: Strategies for staying updated on the latest developments in the SEO world. Hands-On Practice and Real-World Experience: and much more. Applying the knowledge you acquire and methods to achieve success. This book is written in a language that simplifies the complexity of SEO, making it understandable for everyone. It is an indispensable resource for those looking to specialize in the field and strengthen their digital assets. Stand out in the digital world and enhance your online success with the "SEO Learning Guide"!

Proven SEO Tactics

Author: Paul Haarman

Publisher:

Published: 2019-05-18

Total Pages: 130

ISBN-13: 9781099154591

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There is a lot of rumor and magic going around in the world of Search Engine Optimization. Numerous blogs and books are written about a myriad of sometimes exotic and often shortcut ways to boost the organic traffic to a website or online shop. In this book Proven SEO Tactics we will discuss what works and what not, based upon 15 years of SEO experience and analytical results from hundreds of websites and ecommerce sites. We will look at past results but that doesn't mean we are closing our eyes on new developments. On the contrary. The way we are searching the internet is constantly changing. We will discuss these new developments and show you how to deal with them from an SEO point of view. In this book you will find 20 proven SEO tactics that will be relevant for the 2020's. Some of these tactics are relatively old but are still performant, some are new. They all have been tested and tried and have come up with considerable results. What you will not find in this book are quick and easy ways to boost your organic traffic. They do not exist. With most tactics you will see results coming in after 2 months, but it will take more time to really make a significant impact on your organic traffic results. This book is aimed at inspiring you to take action in a structural and logic way. It is written in a direct and explanatory matter. Sometimes you will be strengthened in your own opinion about SEO, sometimes you may find that some tactics will conflict with your thoughts or findings. That is fine. Although SEO is a logic process it is by no means a straightforward and simple discipline. Basically there are no rules. What this book tries to do is to lift the cloud of obscureness that often surrounds our SEO profession. Search Engine Optimization is not a magical thing, it is based upon supplying your target audience with the information they are looking for and helping your search engine to better understand why your answer will be the best match. Proven SEO Tactics will help you to decide upon your own SEO strategy and the tactics you may use.

Search Marketing Strategies

Author: James Colborn

Publisher: Routledge

Published: 2006-08-11

Total Pages: 235

ISBN-13: 1136367136

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Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

Keyword Accelerator Playbook

Author: Stephen Hockman

Publisher:

Published: 2022

Total Pages: 0

ISBN-13:

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"SEO Chatter was born on February 2, 2021 to be a one-stop source for the best search engine marketing content on the web. And while the website is now live, it’s still a work in progress. Stephen is constantly tweaking the format and trying to find out which news, tips, and strategies are the topics his readers like the most"--SEO Chatter website,

Digital and Social Media Marketing

Author: Aleksej Heinze

Publisher: Routledge

Published: 2020-04-28

Total Pages: 320

ISBN-13: 1000041662

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The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community.

The Art of SEO

Author: Eric Enge

Publisher: "O'Reilly Media, Inc."

Published: 2009-10-21

Total Pages: 606

ISBN-13: 1449391052

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Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.