Symbol Sourcebook

Symbol Sourcebook PDF

Author: Henry Dreyfuss

Publisher: John Wiley & Sons

Published: 1991-01-16

Total Pages: 296

ISBN-13: 9780471288725

DOWNLOAD EBOOK →

"A ready reference aid and an inspiration to designers . All in all the best book now available on symbols." --Library Journal This unparalleled reference represents a major achievement in the field of graphic design. Famed industrial designer Henry Dreyfuss recognized the importance of symbols in communicating more quickly and effectively; for many years he and his staff collected and codified graphic symbols as they are used in all walks of life throughout the world. The result is this "dictionary" of universally used graphic symbols. Henry Dreyfuss designed this sourcebook to be as practical and easy to use as possible by arranging the symbol information within ingeniously devised sections: Basic Symbols represents a concise and highly selective grouping of symbols common to all disciplines (on-off, up-down, etc.). Disciplines provides symbols used in accommodations and travel, agriculture, architecture, business, communications, engineering, photography, sports, safety, traffic controls, and many other areas. Color lists the meanings of each of the colors in various worldwide applications and cultures. Graphic Form displays symbols from all disciplines grouped according to form (squares, circles, arrows, human figures, etc.) creating a unique way to identify a symbol out of context, as well as giving designers a frame of reference for developing new symbols. To make the sourcebook truly universal, the Table of Contents contains translations of each of the section titles and discipline areas into 17 languages in addition to English.

Drafting Symbol Sourcebook

Drafting Symbol Sourcebook PDF

Author: Doug Wolff

Publisher: McGraw-Hill Professional Publishing

Published: 1999

Total Pages: 376

ISBN-13:

DOWNLOAD EBOOK →

Essential at the drafting table and handy in the field, this one-stop source makes unnecessary the dozens of books and publications, and piles of expensive software, once needed for finding this wealth of information. With this book, you simply flip directly to any needed symbol. Bringing together more than 1,600 distinct drafting and linetype symbols from architecture and engineering, this book provides an unparalleled resource, organized for ease of use.

The Illustrated Signs and Symbols Sourcebook

The Illustrated Signs and Symbols Sourcebook PDF

Author: Adele Nozedar

Publisher:

Published: 2016-01-14

Total Pages: 400

ISBN-13: 9780007951314

DOWNLOAD EBOOK →

Unlock the lost and hidden meanings of the world's ancient and modern signs and symbols. This is the most comprehensive reference book on symbolic objects that you'll ever find.

Symbol Sourcebook

Symbol Sourcebook PDF

Author: Henry Dreyfuss

Publisher: John Wiley & Sons

Published: 1991-01-16

Total Pages: 295

ISBN-13: 0471288721

DOWNLOAD EBOOK →

"A ready reference aid and an inspiration to designers . All in all the best book now available on symbols." --Library Journal This unparalleled reference represents a major achievement in the field of graphic design. Famed industrial designer Henry Dreyfuss recognized the importance of symbols in communicating more quickly and effectively; for many years he and his staff collected and codified graphic symbols as they are used in all walks of life throughout the world. The result is this "dictionary" of universally used graphic symbols. Henry Dreyfuss designed this sourcebook to be as practical and easy to use as possible by arranging the symbol information within ingeniously devised sections: Basic Symbols represents a concise and highly selective grouping of symbols common to all disciplines (on-off, up-down, etc.). Disciplines provides symbols used in accommodations and travel, agriculture, architecture, business, communications, engineering, photography, sports, safety, traffic controls, and many other areas. Color lists the meanings of each of the colors in various worldwide applications and cultures. Graphic Form displays symbols from all disciplines grouped according to form (squares, circles, arrows, human figures, etc.) creating a unique way to identify a symbol out of context, as well as giving designers a frame of reference for developing new symbols. To make the sourcebook truly universal, the Table of Contents contains translations of each of the section titles and discipline areas into 17 languages in addition to English.

Signs & Symbols

Signs & Symbols PDF

Author: Clare Gibson

Publisher:

Published: 2001

Total Pages: 168

ISBN-13: 9780760702178

DOWNLOAD EBOOK →

This wide-ranging compendium traces symbolism to its ancient roots, examining a vast variety of symbolic images.

Brands, Consumers, Symbols and Research

Brands, Consumers, Symbols and Research PDF

Author: Sidney J. Levy

Publisher: SAGE Publications

Published: 1999-08-11

Total Pages: 610

ISBN-13: 1452264597

DOWNLOAD EBOOK →

The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!

Lanterna Rally - Theme by Grace Themes