Summary of Spencer Rascoff & Stan Humphries's Zillow Talk

Summary of Spencer Rascoff & Stan Humphries's Zillow Talk PDF

Author: Everest Media,

Publisher: Everest Media LLC

Published: 2022-05-16T22:59:00Z

Total Pages: 28

ISBN-13:

DOWNLOAD EBOOK →

Please note: This is a companion version & not the original book. Sample Book Insights: #1 People still believe that buying a house is the best way to grow your money, even though the housing market has bottomed out and foreclosures are still on the rise. #2 According to data compiled by the World Bank, the US stock market is worth more than $18. 7 trillion. The housing market is even bigger, with estimates suggesting that the value of America’s housing stock is more than $25. #3 The returns on real estate are better than stocks. The risks are lower, and the benefits are more significant. #4 The idea that young professionals should rent while happy families in the ’burbs should own is rooted in popular culture and the expectations of our family and friends. But our thinking about homeownership is mostly based on sentiment.

Zillow Talk

Zillow Talk PDF

Author: Spencer Rascoff

Publisher: Hachette UK

Published: 2015-01-27

Total Pages: 288

ISBN-13: 1455574767

DOWNLOAD EBOOK →

How do you spot an area poised for gentrification? Is spring or winter the best time to put your house on the market? Will a house on Swamp Road sell for less than one on Gingerbread Lane? The fact is that the rules of real estate have changed drastically over the past five years. To understand real estate in our fast-paced, technology-driven world, we need to toss out all of the outdated truisms and embrace today's brand new information. But how? Enter Zillow, the nation's #1 real estate website and mobile app. Thanks to its treasure trove of proprietary data and army of statisticians and data scientists, led by chief economist Stan Humphries, Zillow has been able to spot the trends and truths of today's housing market while acknowledging that a home is more than an economic asset. In Zillow Talk, Humphries and CEO Spencer Rascoff explain the science behind where and how we live now and reveal practical, data-driven insights about buying, selling, renting and financing real estate. Read this book to find out why: It's better to remodel your bathroom than your kitchen Putting the word "cute" in your listing could cost you thousands of dollars You shouldn't buy the worst house in the best neighborhood You should never list your house for $444,000 You shouldn't list your house for sale before March Madness or after the Masters Densely packed with entertaining anecdotes and invaluable how-to advice, Zillow Talk is poised to be the real estate almanac for the next generation.

Deciding Where to Live

Deciding Where to Live PDF

Author: Melissa G. Ocepek

Publisher: Rowman & Littlefield

Published: 2020-10-16

Total Pages: 343

ISBN-13: 1538139707

DOWNLOAD EBOOK →

Deciding Where to Live: Information Studies on Where to Live in America explores major themes related to where to live in America, not only about the acquisition of a home but also the ways in which where one lives relates to one’s cultural identity. It shows how changes in media and information technology are shaping both our housing choices and our understanding of the meaning of personal place. The work is written using widely accessible language but supported by a strong academic foundation from information studies and other humanities and social science disciplines. Chapters analyze everyday information behavior related to questions about where to live. The eleven major chapters are: Chapter 1: Where to live as an information problem: three contemporary examples Chapter 2: Turning in place: Real estate agents and the move from information custodians to information brokers Chapter 3: The Evolving Residential Real Estate Information Ecosystem: The Rise of Zillow Chapter 4: Privacy, Surveillance, and the “Smart Home” Chapter 5: This Old House, Fixer Upper, and Better Homes & Gardens: The Housing Crisis and Media Sources Chapter 6: A Community Responds to Growth: An Information Story About What Makes for a Good Place to Live." Chapter 7: The Valley Between Us: The meta-hodology of racial segregation in Milwaukee, Wisconsin Chapter 8: Modeling Hope: Boundary Objects and Design Patterns in a Heartland Heterotopia Chapter 9: Home buying in Everyday Life: How Emotion and Time Pressure Shape High Stakes Deciders’ Information Behavior Chapter 10: In Search of Home: Examining Information Seeking and Sources That Help African Americans Determine Where to Live Chapter 11: Where to Live in Retirement: A Complex Information Problem While the book is partly about the goal-directed activity of individuals who want to buy a house, and the infrastructure that supports that activity, it is also about personal activities that are either not goal directed or are directed at other goals such as deciding in which geographic location to live, personal entertainment, cultural understanding, or identity formation.

Zillow Talk

Zillow Talk PDF

Author: Spencer Rascoff

Publisher: Grand Central Publishing

Published: 2015-01-27

Total Pages: 288

ISBN-13: 1455574767

DOWNLOAD EBOOK →

How do you spot an area poised for gentrification? Is spring or winter the best time to put your house on the market? Will a house on Swamp Road sell for less than one on Gingerbread Lane? The fact is that the rules of real estate have changed drastically over the past five years. To understand real estate in our fast-paced, technology-driven world, we need to toss out all of the outdated truisms and embrace today's brand new information. But how? Enter Zillow, the nation's #1 real estate website and mobile app. Thanks to its treasure trove of proprietary data and army of statisticians and data scientists, led by chief economist Stan Humphries, Zillow has been able to spot the trends and truths of today's housing market while acknowledging that a home is more than an economic asset. In Zillow Talk, Humphries and CEO Spencer Rascoff explain the science behind where and how we live now and reveal practical, data-driven insights about buying, selling, renting and financing real estate. Read this book to find out why: It's better to remodel your bathroom than your kitchen Putting the word "cute" in your listing could cost you thousands of dollars You shouldn't buy the worst house in the best neighborhood You should never list your house for $444,000 You shouldn't list your house for sale before March Madness or after the Masters Densely packed with entertaining anecdotes and invaluable how-to advice, Zillow Talk is poised to be the real estate almanac for the next generation.

Full Value

Full Value PDF

Author: Jack Richards

Publisher: Greenleaf Book Group

Published: 2020-03-03

Total Pages: 212

ISBN-13: 1626346852

DOWNLOAD EBOOK →

Your Guide to the Best Way to Sell Your Home When it comes time to sell, homeowners today face an overwhelming amount of advice on how to sell quickly and for the highest price possible. For these sellers, trying to understand what actions truly matter when selling a home can feel like an impossible task. And selling a home the wrong way can result in sellers losing out on thousands of dollars of potential finance gain. Fortunately, research has shown how taking a few select actions can make a significant difference in the sale price of the home, a difference worth 5% or even 10% of the value of the home. In Full Value, real estate agent, management consultant, and strategy expert Jack Richards shows homeowners, real estate agents, and investors how to identify and showcase sources of value in residential property. Drawing insights from academic and industry studies, Full Value provides homeowners with practical, fact-based advice on how to sell their homes for maximum value. The value-enhancing strategies in this book will show you how to sell your home at a higher price and for greater profit than would be possible otherwise.

If You Could Live Anywhere

If You Could Live Anywhere PDF

Author: Melody Warnick

Publisher: Sourcebooks, Inc.

Published: 2022-07-26

Total Pages: 288

ISBN-13: 1728246911

DOWNLOAD EBOOK →

Even when your job can be done from anywhere, the place you call home still matters—a lot. By the old rules of work, your dream career determines where you live. If you want to make movies, move to Los Angeles. If you want to work in publishing, you must be in New York. And if you're launching a start-up, you'll only succeed in Silicon Valley. But with the meteoric rise of remote and freelance work, more people than ever are becoming location independent. Even doctors, teachers, and other people in more traditional occupations have to make tough choices about where they settle, because living in the right place can still make all the difference for your success and happiness. So if work won't dictate where you live, how will you ever decide? If You Could Live Anywhere answers that question. Melody Warnick unpacks the big-picture concerns that we often miss when we're writing pros-and-cons lists about potential destinations. Because the secret to being happy isn't moving, it's aligning your location with your values. You'll learn how to craft a personal location strategy that will make the most of your money, your community, and your life, with success stories from people who flexed their location independence to find homes and work they love. The future of work is clear: it can happen wherever you are. So where do you really want to be?

The Sell

The Sell PDF

Author: Fredrik Eklund

Publisher: Avery

Published: 2016-04-05

Total Pages: 322

ISBN-13: 1592409520

DOWNLOAD EBOOK →

The nation’s #1 real estate broker and charismatic costar of Bravo’s Million Dollar Listing New York shares his secrets on how to be successful. In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund’s 10-step program for “selling anything to everyone,” and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away. Whether you’re just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you’re bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself—or your brand—no matter your background.

The Economists' Hour

The Economists' Hour PDF

Author: Binyamin Appelbaum

Publisher: Little, Brown

Published: 2019-09-03

Total Pages: 456

ISBN-13: 0316512273

DOWNLOAD EBOOK →

In this "lively and entertaining" history of ideas (Liaquat Ahamed, The New Yorker), New York Times editorial writer Binyamin Appelbaum tells the story of the people who sparked four decades of economic revolution. Before the 1960s, American politicians had never paid much attention to economists. But as the post-World War II boom began to sputter, economists gained influence and power. In The Economists' Hour, Binyamin Appelbaum traces the rise of the economists, first in the United States and then around the globe, as their ideas reshaped the modern world, curbing government, unleashing corporations and hastening globalization. Some leading figures are relatively well-known, such as Milton Friedman, the elfin libertarian who had a greater influence on American life than any other economist of his generation, and Arthur Laffer, who sketched a curve on a cocktail napkin that helped to make tax cuts a staple of conservative economic policy. Others stayed out of the limelight, but left a lasting impact on modern life: Walter Oi, a blind economist who dictated to his wife and assistants some of the calculations that persuaded President Nixon to end military conscription; Alfred Kahn, who deregulated air travel and rejoiced in the crowded cabins on commercial flights as the proof of his success; and Thomas Schelling, who put a dollar value on human life. Their fundamental belief? That government should stop trying to manage the economy.Their guiding principle? That markets would deliver steady growth, and ensure that all Americans shared in the benefits. But the Economists' Hour failed to deliver on its promise of broad prosperity. And the single-minded embrace of markets has come at the expense of economic equality, the health of liberal democracy, and future generations. Timely, engaging and expertly researched, The Economists' Hour is a reckoning -- and a call for people to rewrite the rules of the market. A Wall Street Journal Business BestsellerWinner of the Porchlight Business Book Award in Narrative & Biography

You Should Test That

You Should Test That PDF

Author: Chris Goward

Publisher: John Wiley & Sons

Published: 2012-12-21

Total Pages: 389

ISBN-13: 1118463838

DOWNLOAD EBOOK →

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

The Millionaire Real Estate Agent

The Millionaire Real Estate Agent PDF

Author: Gary Keller

Publisher: McGraw Hill Professional

Published: 2004-04-01

Total Pages: 370

ISBN-13: 0071502084

DOWNLOAD EBOOK →

Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income