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Author: Mack Hanan
Publisher: Amacom Books
Published: 1987
Total Pages: 226
ISBN-13: 9780814459348
DOWNLOAD EBOOK →Discusses marketing strategy, customer life-cycles, added values, and sales evaluation, and explains how to anticipate a customer's needs
Author: Nataliya Geppert
Publisher: diplom.de
Published: 2008-12-10
Total Pages: 102
ISBN-13: 3836623544
DOWNLOAD EBOOK →Inhaltsangabe:Abstract: When investment businesses decide on pursuing a course of market penetration into CIS countries, there is unfortunately now prescribed way for them to follow. They have to plan and implement their entry into the international market according to criteria which they themselves have decided on. They have to ask themselves several questions. Why are we planning to invest in a foreign country? What are our motives and goals with regard to market penetration? In which country we will invest? Which countries should be penetrated first? When will this process begin? Which forms of market penetration should we chose? The main objective of this study is to identify success factors for market penetration with regard to CIS countries. The model for investment businesses is used to define possible entry strategies into the CIS markets, and to analyse these theoretically and empirically. This paper looks closely at investment possibilities in Russia and in three of the CIS countries: the Ukraine, Moldavia and the Republic of Belarus. This study examines the experiences of 26 companies who have penetrated the markets in CIS countries. Inhaltsverzeichnis:Table of Contents: Executive Summary1 Table of Contents2 List of Figures5 List of Abbreviations7 1.Introduction8 1.1Objectives8 1.2Delimitations9 1.3Methodology9 2.Target of Penetration10 3.Investment Business11 4.Deciding Which Markets to Penetrate13 4.1PEST Analysis of Basic Conditions of Foreign Markets13 4.1.1Political and Legal Conditions13 4.1.2Economical Conditions14 4.1.3Socio-Cultural Conditions15 4.1.4Technological Conditions16 4.2General and Detailed Analysis16 4.3PEST Analysis of Russia18 4.3.1Political and Legal Conditions18 4.3.2Economical Conditions19 4.3.3Socio-Cultural Conditions23 4.3.4Technological Conditions24 4.4Russia as a Bridge to the CIS Countries24 4.5PEST Analysis of the Ukraine26 4.5.1Political and Legal Conditions26 4.5.2Economical Conditions27 4.5.3Socio-Cultural Conditions28 4.5.4Technological Conditions28 4.6PEST Analysis of the Republic of Belarus28 4.6.1Political and Legal Conditions28 4.6.2Economical Conditions29 4.6.3Socio-Cultural Conditions30 4.6.4Technological Conditions30 4.7PEST Analysis of Moldavia31 4.7.1Political and Legal Conditions31 4.7.2Economical Conditions31 4.7.3Socio-Cultural Conditions32 4.7.4Technological Conditions33 4.8Conclusion33 5.Timing of Market Penetration34 5.1International Timing [...]
Author: Graeme Drummond
Publisher: Routledge
Published: 2007-06-01
Total Pages: 322
ISBN-13: 1136362371
DOWNLOAD EBOOK →Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Author: Paul W. Farris
Publisher: Pearson Education
Published: 2006-04-18
Total Pages: 463
ISBN-13: 0132716275
DOWNLOAD EBOOK →Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.
Author: Byron Sharp
Publisher: OUP Australia & New Zealand
Published: 2010-03-11
Total Pages: 246
ISBN-13: 9780195573565
DOWNLOAD EBOOK →This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Author: Josh Kaufman
Publisher: Penguin
Published: 2010-12-30
Total Pages: 464
ISBN-13: 1101446080
DOWNLOAD EBOOK →Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Philip Kotler
Publisher: Simon and Schuster
Published: 2012-12-11
Total Pages: 253
ISBN-13: 1471109569
DOWNLOAD EBOOK →Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Author: Thomas Bauer
Publisher: John Wiley & Sons
Published: 2016-05-26
Total Pages: 200
ISBN-13: 1119278295
DOWNLOAD EBOOK →Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Author: Jeffrey H. Dyer
Publisher: Wiley Global Education
Published: 2021-11-16
Total Pages: 512
ISBN-13: 1119804787
DOWNLOAD EBOOK →Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 4e. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help students succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more.
Author: Michael A. Hitt
Publisher: Oxford University Press
Published: 2001-03-22
Total Pages: 240
ISBN-13: 0199923612
DOWNLOAD EBOOK →In 1999, MCI WorldComm and Sprint agreed to merge. Valued at $129 billion, this expected transaction was the largest in history. However, it fell victim to regulators in Europe concerned with the potential monopoly power of the merged firm. This M&A action was merely the latest in a growing trend of "blockbuster" mergers over the past several years. Once a phenomenon seen primarily in the United States, mergers and acquisitions are increasingly being pursued across national boundaries. In short, acquisition strategies are among the most important corporate-level strategies in the new millennium. The need for clear, complete, and up-to-date guide to successful mergers and acquisitions had never been greater. This book more than fills that need. Looking at successful--and unsuccessful--mergers and acquisitions in a number of different industries, Mergers and Acquisitions: A Guide to Creating Value explains how to conduct an acquisition and how to avoid pitfalls that have doomed many such ventures. The authors take the reader step-by-step through the process, starting with the elements of a successful merger, due diligence to ensure that the target firm is sound and fits well with the acquiring firm, and how mergers and acquisitions are financed. They move on to explore how firms find partners/targets for acquisitions that have complementary resources and how to find partners with which integration and synergy can be achieved. Finally, they discuss the potential hazards found in M&A's and how to avoid them, how to conduct successful cross-border acquisitions, and how to ensure that ethical principles aren't breached during the process. Based on 15 years of research, this essential guide goes beyond specific case studies to cover all aspects of these ventures, making it required reading for all managers seeking to build a successful strategy.
