Lanterna Rally

Author: Jack Boozer

Publisher: University of Texas Press

Published: 2010-01-01

Total Pages: 308

ISBN-13: 0292783140

Achieving the American Dream became inextricably linked with career/business success after World War II, as an increasingly consumerist America learned to define the dream through possessions and status. Not surprisingly, Hollywood films in the postwar years reflected the country's preoccupation with work and career success, offering both dramatic and comedic visions of the career quest and its effects on personal fulfillment, family relations, women's roles, and the creation (or destruction) of just and caring communities. In this book, Jack Boozer argues that the career/business film achieved such variety and prominence in the years between 1945 and 2001 that it should be considered a legitimate film genre. Analyzing numerous well-known films from the entire period, he defines the genre as one in which a protagonist strives for career success that often proves to be either elusive despite hard work, or unfulfilling despite material rewards and status. Boozer also explores several distinct subgenres of the career movie—the corporate executive films of the 1950s; the career struggles of (single, married, and/or parenting) women; the entrepreneurial film as it is also embodied in texts about immigrants and racial and ethnic minorities and business-oriented femmes fatales; the explosion of promotionalism and the corporatization of employment; and, finally, the blurring of work and private life in the brave new world of the televirtuality film.