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Strategy Sprints

Author: Simon Severino

Publisher: Kogan Page Publishers

Published: 2022-02-03

Total Pages: 201

ISBN-13: 1398603503

You can grow your revenue and scale your business without sacrificing your whole personal life. It's all about working smarter, not longer. Strategy Sprints is the blueprint that you need to increase your effectiveness, grow your revenue and secure business resilience. Using the "Sprints" method, agile expert Simon Severino shows you how to transform your business with 12 assignments or "sprints" that will make you more impactful as a business leader, grow your revenue and make your strategy execution rock. Through these tried and tested exercises, businesses blow the competition out of the water. Strategy Sprints will teach you to identify the bottlenecks that are weighing your business down, turn you and anyone in your team into a sales superstar and streamline processes so you spend time where it matters. The outcomes you'll master include: - developing a compelling vision - mapping out where you can make the most money - increasing your conversion rates to sales With plenty of practical tools and templates that work, learn how Strategy Sprints can transform your business.

Sprint

Author: Jake Knapp

Publisher: Random House

Published: 2016-03-10

Total Pages: 288

ISBN-13: 1473526809

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A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Teaching Sprints

Author: Simon Breakspear

Publisher: Corwin Publishers

Published: 2021-01-12

Total Pages: 96

ISBN-13: 9781506340401

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Open Strategy

Author: Christian Stadler

Publisher: MIT Press

Published: 2023-04-04

Total Pages: 295

ISBN-13: 0262546221

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How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

Employee Experience Strategy

Author: Ben Whitter

Publisher: Kogan Page Publishers

Published: 2023-08-03

Total Pages: 209

ISBN-13: 1398608831

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Designing and implementing an exceptional employee experience strategy is crucial for business success. From a leading figure in the EX field, this book provides everything needed to succeed. Employee Experience Strategy explains how to assess the needs of the organization and its employees, define and build an effective employee experience (EX) strategy and embed it successfully in the business. There is also guidance on how to get stakeholder buy-in from the rest of the business, and make sure that the EX strategy works for remote, hybrid and in-person working. It also covers how to overcome common challenges and measure the ROI of the strategy. Most importantly, this book shows how to ensure that the EX strategy delivers on the financial and performance goals of the business. This book is underpinned by primary data, research and global case studies from organizations including L'Oréal, Sanofi, and Unilever. There are also practical examples throughout and interviews with leading figures who have successfully implemented a robust employee experience strategy. Written by Ben Whitter who was recognized by Thinkers50 in 2021 specifically for his work in employee experience, this is an essential book for all senior talent professionals needing to build, embed and sustain an effective EX strategy.

Master Agile and Resilient Strategy

Author: Dr. Vidya Priya Rao

Publisher: Notion Press

Published: 2023-05-25

Total Pages: 334

ISBN-13:

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In an age of constant disruption, businesses must adapt and evolve at breakneck speeds. "Master Agile and Resilient Strategy" offers a cutting-edge, design-led toolkit to help organizations thrive in this ever-changing landscape. Dr. Vidya Priya Rao, a renowned strategy, innovation, and design consultant, provides invaluable insights from her over two decades of experience working with startups and large enterprises alike. This comprehensive guide is tailored for board members, business leaders, entrepreneurs, strategy professionals, innovators, investors, change agents, designers, and enterprising students. It equips readers with a 21st Century alternative to traditional five-year strategic plans, presenting frameworks, 12 principles, and 100+ actionable tools that enable organizations to proactively address complex challenges, outpace change, outsmart competitors, and foster lasting transformation. "Master Agile and Resilient Strategy" empowers readers to make strategy a reality by engaging employees and stakeholders in a dynamic ecosystem. Key takeaways include: • Forming decisive, future-focused, inclusive, and sustainable courses of action through diverse perspectives. • Balancing short-term focus with consideration of the entire operating landscape to design alternate futures. • Driving innovation. • Building strategic agility and resilience as a competitive advantage. • Supporting strategy execution by leveraging company culture and aligning strategy across multiple lines of business, functions, and global markets. Built upon a decade of research in agile, business design, circular design, design thinking, lean, future thinking, service design, and system thinking principles, the book is a product of real-world experience and a wide range of market conditions.

Rapid Organizational Change

Author: Steven Bleistein

Publisher: John Wiley & Sons

Published: 2017-05-23

Total Pages: 176

ISBN-13: 1119219051

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A new lean and agile model for more effective change management Rapid Organizational Change gets right to the heart of the change initiative problem, and offers a time- and money-saving solution. The fact that so many change initiatives fail or underperform can be traced back to one major issue: pace. While most change management models stress the importance of timeliness, they remain bound to an organization-wide approach to execution.. By targeting change efforts at specific mid-level layers of management, this book helps you achieve the desired outcome more efficiently while saving time, effort and money. Full of practical advice and real-world examples, this book is your action guide to making change happen in a meaningful way. You'll learn how to continually develop great leadership at the institutional level, and gain real, actionable guidance on putting more women in management positions to help you grab that competitive advantage. Today's disruptive technologies and macro-economic patterns have elevated organizational agility to the rank of survival skill. Change is a constant in business, but it's now coming faster than ever; this book gives you the strategies you need to keep from being left behind. Target mid-level managers for faster change Institute perpetual leadership development outside of HR Correct gender inequality in management positions Utilize your best resources to gain competitive advantage Most change management models have the same inherent problem: by the time new processes and strategies trickle down to every manager and staff member, the opportunity has passed and the change can no longer be effective for its intended purpose. Rapid Organizational Change lays out a new shortcut to help your organization stay out in front.

Modern Game Testing: A Pragmatic Guide to Test Planning and Strategy

Author: Chris Howell

Publisher: Modern Game Testing Company

Published: 2022-08-31

Total Pages: 298

ISBN-13: 1739711513

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Focusing exclusively on the unique challenges of video game testing, you’ll discover how modern game companies create test plans and strategies for large and complex games, and learn the foolproof techniques and processes created for and used by real-world game teams. Packed with expert advice and real-life examples, you’ll find this book invaluable if you want to improve your own or your team’s feature test plans and catch more bugs. It’s also a great guide for testers looking to move into a test writing role. Inside you’ll find all the know-how you’ll need to own the end-to-end test strategy for game features, including: - identifying what should be tested for each game feature - designing tests with clear instructions for effective test execution - how to approach testing for a range of common game features - a toolbox of test planning techniques to guide the test planning process All equipping you to organise and communicate your plans within any project team. Complete with practical examples, working templates and industry tales from real projects, Modern Game Testing assumes no prior knowledge of the subject, tackling each area with logical, easy-to-follow steps. By the end of the book, you’ll have a sufficiently broad and deep knowledge to be able to write test plans for all the most common game features

Sticky Branding

Author: Jeremy Miller

Publisher: Dundurn

Published: 2015-01-10

Total Pages: 277

ISBN-13: 1459728122

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#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Hacking Marketing

Author: Scott Brinker

Publisher: John Wiley & Sons

Published: 2016-03-02

Total Pages: 288

ISBN-13: 1119183235

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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.