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Author: Santiago García-Álvarez
Publisher: Emerald Group Publishing
Published: 2020-07-24
Total Pages: 264
ISBN-13: 1838679758
DOWNLOAD EBOOK →In today’s global and complex environment, traditional views towards organizational management are not enough for businesses to thrive. It’s only by bringing together different approaches can management styles develop fast enough to keep pace with the ever-changing big picture.
Author: Kellie McElhaney
Publisher: Berrett-Koehler Publishers
Published: 2008-11
Total Pages: 208
ISBN-13: 1576758990
DOWNLOAD EBOOK →"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
Author: Kellie McElhaney
Publisher: Berrett-Koehler Publishers
Published: 2008-12-01
Total Pages: 209
ISBN-13: 1609944151
DOWNLOAD EBOOK →CSR can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand—it must reinforce a company’s unique identity, be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage? In Just Good Business, Kellie McElhaney shows leaders and managers exactly how to connect their CSR efforts to their company’s overall corporate strategy, business objectives, and core competencies. She provides a process for assessing whether CSR practices are reinforcing the brand, explains how to develop a unified CSR strategy, and lays out a framework of seven principles for leveraging the power of CSR branding. McElhaney’s book draws on over ten years of previously unpublished CSR consulting engagements inside companies grappling with developing strategically aligned CSR initiatives. The book’s case vignettes, examples, best practices, and strategic recommendations span a host of industries and sectors, and draw upon McElhaney’s work with leading corporations like McDonalds, Nokia, Medtronic, Levi, Wells Fargo, Birkenstock, Gap, Inc., HP, and Pepperidge Farm. Savvy companies carefully manage their brand in every area—CSR shouldn’t be any different. Just Good Business offers a detailed blueprint any company can use to ensure that their CSR initiatives deliver significant, quantifiable, bottom-line benefit.
Author: Shuo Wang
Publisher: Springer
Published: 2014-11-20
Total Pages: 168
ISBN-13: 3662449978
DOWNLOAD EBOOK →This research study attempts to provide a comprehensive CSR literature review, analyze corporate social responsibility (CSR) issues from the strategic decision-making (SDM) perspective, and investigate the process of managers’ CSR- related SDM in China. In particular, it utilizes content analysis to examine selected CSR articles from published studies, in order to evaluate the trends in CSR theory development as well as to identify the variables, constructs, and relationships within CSR theory. The review indicates that CSR should be involved in organizational strategies. Therefore, this study reviews the relevant theoretical and empirical literature in the SDM area. Firstly, it summarizes the broader context of strategic decisions and points out factors in the external environment and organizational characteristics that influence the SDM process of managers. Secondly, it articulates the influences of individual characteristics on the SDM. Thirdly, it examines the process of SDM using the rational and bounded rationality theory of decision making. Finally, on the basis of the SDM model, the author generates a research model which proposes the links between vital and influential factors from an integrated perspective. This book also provides a detailed description of how to choose a proper method for the CSR-related SDM research, the process of survey design, sampling methods, and survey administration. In particular, the author utilized a policy-capturing method to develop a series of scenarios concerning CSR activities and an explanation of this method is provided. It reports research findings of this study and provides an extensive and thorough discussion and compares it with previous empirical studies. The conclusion summarizes the research findings and their theoretical and practical implications.
Author: M. Stefanska
Publisher: Springer
Published: 2015-02-18
Total Pages: 205
ISBN-13: 1137389044
DOWNLOAD EBOOK →Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
Author: Stephen Vertigans
Publisher: Springer Nature
Published: 2021-03-28
Total Pages: 309
ISBN-13: 303062501X
DOWNLOAD EBOOK →This book examines and analyzes the challenges programmes for Corporate Social Responsibility (CSR) and sustainable development are facing in global management practice. It looks at the dichotomy of a general and popular demand for responsible and resilient management, and the counterplayers that impact the positive effect of such efforts. The book assembles latest research looking at the root causes for this opposition, and new case studies that showcase the dilemma and possible solutions to overcome it. Overall, the book juxtaposes short terminism within CSR programmes and longer term sustainable development, mis-allocation of resources and failed promises associated with CSR, and sketches pathways how CSR and sustainable development can be directed towards the most pressing issues.
Author: Kuna-Marsza?ek, Anetta
Publisher: IGI Global
Published: 2020-01-17
Total Pages: 346
ISBN-13: 1799821951
DOWNLOAD EBOOK →One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today’s world, an active commitment to social responsibility is becoming more common for a company. CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies is an essential reference source that identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transitioning and emerging economies as well as assessing the global effects of these activities. Featuring research on topics such as economic growth, responsible investing, and business ethics, this book is ideally designed for managers, executives, directors, corporate professionals, government officials, industry leaders, academicians, students, and researchers in the fields of international economics, international business, marketing, finance management, and public relations.
Author: Helen Borland
Publisher: Routledge
Published: 2018-10-03
Total Pages: 424
ISBN-13: 0429858981
DOWNLOAD EBOOK →Business Strategies for Sustainability brings together important research contributions that demonstrate different approaches to business strategies for sustainability. Many corporate initiatives toward what firms perceive to be sustainability are simply efficiency drives or competitive moves – falling far short of actual strategies for ecological sustainability. To suggest true ecological sustainability strategies, this new research anthology adopts an interdisciplinary, or transdisciplinary, approach to discern what business strategies might look like if they were underpinned by environmental and ecological science. The 23 chapters in this anthology reflect five main topic sections: (a) delineating sustainability challenges and visions; (b) contradiction, integration and transformation of business and sustainability logics; (c) innovating and developing strategic capabilities for sustainability; (d) assessing and valuing sustainability; and (e) toward multi-level engagement and collaboration.
Author: Céline LouchE
Publisher: Routledge
Published: 2017-09-08
Total Pages: 426
ISBN-13: 1351278983
DOWNLOAD EBOOK →By and large, corporations of the 21st century have come to realise that their obligations to societies in terms of corporate social responsibility are fourfold: economic, ethical, altruistic and strategic. Meeting these four responsibilities is crucial to their survival in their various markets and industries; it also requires them to rewrite their previously less socially responsible business models in order to do so. All indications continue to suggest that it is those organisations that are perceived to be socially responsible by stakeholders in modern markets that survive and prosper. Corporations have equally realised that by being innovative in all things – including their CSR activities and initiatives – they will add value to the so-called bottom line, to the positive contributions they make to society and to how they are perceived by their key stakeholders. However, many criticisms have been made of CSR in its current form, often related to the lack of value that it generates within the enterprise and the fact that it offers only a partial and short-term response to the full challenges of sustainable development. The time has come to shift the CSR focus away from risk management towards a more progressive and entrepreneurial approach that seeks to create value and identify sustainable opportunities for strategic innovation. This book aims to explore, inspire and support creative, innovative and strategic CSR. "Innovation" in this book means new products, services and technologies and, in addition, new organisational and institutional systems, structures and new business models that empower the organisation to advance strategically in an ever more competitive business world. Both research and practice show that CSR has mainly been approached in terms of value protection and risk management, where the main objective has been to protect companies' existing assets or avoid scandals. Therefore, in many cases where CSR remains at the forefront of business activity, it does not lead to fundamental changes and is not yet integrated as a strategic component where it could create value, generate new ideas and open new opportunities. How do corporate entities shift their attention from risk management to value creation? This is the key question that this book attempts to answer, both theoretically and empirically as well as through real case studies and experiences. With contributions from a crème de la crème of scholars from 12 countries, Innovative CSR gathers together a cornucopia of innovative practices that will be essential reading for academics and practitioners alike.
Author: John O. Okpara
Publisher: Springer Science & Business Media
Published: 2013-12-02
Total Pages: 315
ISBN-13: 364240975X
DOWNLOAD EBOOK →In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders. This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.
