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Strategy Mix for Nonprofit Organisations

Author: Annette E. Zimmer

Publisher: Springer Science & Business Media

Published: 2013-03-19

Total Pages: 405

ISBN-13: 144196858X

In many countries, particularly in continental Europe, societies have been plagued by high unemployment for several decades. Simultaneously, due to recent shifts from industrial to service-oriented post-industrial societies, labor as a significant culture code is increasingly loosing importance. Because of this, the third or voluntary sector as a place of employment and as a service agency to society has become important for Europe as indicated by the 1997 Communication of the European Commission and various declarations by the European Parliament and the EU's Economic and Social Council. Strategy Mix for Nonprofit Organizations: Vehicles for Social and Labor Market Integration explores the role of the third sector in Europe, where unemployment is high and in North America, where unemployment is rising and exploring the "gaps" that the third sector is fulfilling: both as a social service and as an employer. The volume is organized into two distinctive parts. Part 1: The Nonprofit-Sector and Social Integration highlights the embeddedness of the sector in selected countries; it discusses how the sector is currently affected by changes of public policy particularly in the traditional social-democratic welfare state regimes, and it draws our attention to the sector's potentials to provide avenues for social integration, self-actualization and civic empowerment. Part 2: Labor Concepts and Market Integration refers to the multifunctionality of third sector organizations discussing potentials of workplace as well as community involvement via nonprofit organizations. This seminal volume will be of interest to those in the nonprofit sector, organizational management and economics, political scientists and other researchers working with nonprofit organizations and civil society studies on an international level.

Strategic Marketing for Nonprofit Organizations

Author: Philip Kotler

Publisher: Prentice Hall

Published: 1987

Total Pages: 694

ISBN-13: 9780138512057

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This new edition to the proven handbook provides the best marketing strategies, tools and market analysis technologies for those people employed in the vast nonprofit segment of the U.S. economy.

Nonprofit Marketing

Author: John L. Fortenberry

Publisher: Jones & Bartlett Publishers

Published: 2013

Total Pages: 316

ISBN-13: 0763782610

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Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank

Nonprofit Marketing Best Practices

Author: John Burnett

Publisher: John Wiley & Sons

Published: 2007-03-23

Total Pages: 346

ISBN-13:

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From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today’s challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: How to market intangibles Defining services and service products The unique characteristics of service products The marketing-related needs and wants of nonprofits Best practices marketing strategies and tactics Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he’s learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Marketing for Nonprofit Organizations

Author: Philip Kotler

Publisher: Prentice Hall

Published: 1982

Total Pages: 556

ISBN-13:

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Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the role of marketing, its organisation, planning and control; examines market study, consumer behaviour analysis, choice of product, pricing, decision making on distribution, sales, advertising and public relations, etc.; discusses marketing for recruitment and fund raising, voting, tourism and social participation; includes case studies. Diagrams, graphs, references.

Successful Marketing Strategies for Nonprofit Organizations

Author: Barry J. McLeish

Publisher: John Wiley & Sons

Published: 2010-10-12

Total Pages: 288

ISBN-13: 0470925531

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From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

The Nonprofit Strategy Revolution

Author: David La Piana

Publisher: Turner Publishing Company

Published: 2018-08-07

Total Pages: 237

ISBN-13: 1684421810

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Turner Publishing proudly presents a fully-updated edition of The Nonprofit Strategy Revolution FINALIST, Ben Franklin Awards, Independent Book Publishers Association, Business Category The world changes continuously and rapidly. It’s foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that’s divorced from today’s reality. That’s why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces “Real-Time Strategic Planning,” a fluid, organic process that engages staff and board in a program of systematic readiness and continuous responsiveness. With it, your nonprofit will be able to identify, understand, and act on challenges and opportunities as they arise. At the heart of this practical book is the Real-Time Strategic Planning Cycle. Based on four years of research and testing with a variety of nonprofits, this proven process guides you through the steps to sound strategy. You’ll find tools for clarifying your competitive advantage; generating a strategy screen—criteria for evaluating strategies to be able to respond quickly; handling big questions; developing and testing strategies; and implementing and adapting strategies. This useful guide also includes exhibits and case examples showing how concepts play out in real-life; a total of 27 tools—10 of which are essential for forming strategies; Theory to Action sidebars telling you which tool to use for a given task; and a link to downloadable content with all the tools and interactive worksheets you’ll need, as well as a Facilitator’s Guide to Real-Time Strategic Planning that gives you everything you need: the day’s agenda, instructions for preparing flip charts, prework to be done, handouts, and worksheets. Use The Nonprofit Strategy Revolution and get the clarity and direction you need for maximum mission success.

Public & Nonprofit Marketing

Author: Christopher H. Lovelock

Publisher: Course Technology

Published: 1990

Total Pages: 380

ISBN-13: 9780894261459

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Strategic Planning for Nonprofit Organizations

Author: Michael Allison

Publisher: John Wiley & Sons

Published: 2015-03-10

Total Pages: 304

ISBN-13: 1118768159

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The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case studies illustrate different planning and implementation scenarios and techniques, and the companion website offers templates, tools, and worksheets that streamline the process. The book provides expert insight, describing common misperceptions and pitfalls to avoid, helping readers craft a strategic plan that adheres to the core values of the organization. A well-honed strategic plan helps nonprofit managers set priorities, and acquire and allocate the resources necessary to achieve their goals. It also provides a framework for handling challenges, and keeps the focus on the organization's priorities. Strategic Planning for Nonprofit Organizations is an excellent source of guidance for managers at nonprofits of every size and budget, helping readers to: Identify the reasons for planning, and gather information from internal and external stakeholders Assess the current situation accurately, and agree on priorities, mission, values, and vision Prioritize goals and objectives for the plan, and develop a detailed implementation strategy Evaluate and monitor a changing environment, updating roles, goals, and parameters as needed Different organizations have different needs, processes, resources, and priorities. The one thing they have in common is the need for a no-nonsense approach to planning with practical guidance and a customizable framework. Strategic Planning for Nonprofit Organizations takes the fear out of planning, with expert guidance on the nonprofit's most vital management activity.

Strategic Planning for Nonprofit Organizations

Author: Michael Allison

Publisher: John Wiley & Sons

Published: 2011-01-11

Total Pages: 436

ISBN-13: 1118039866

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Your total guide to putting a powerful management tool to work in your organization Why strategic planning? Because a well wrought strategic plan helps you set priorities and acquire and allocate the resources needed to achieve your goals. It provides a framework for analyzing and quickly adapting to future challenges. And it helps all board and staff members focus more clearly on your organization's priorities, while building commitment and promoting cooperation and innovation But to be effective, your plan will need to address the special needs of the nonprofit sector. And for more than a decade, Strategic Planning for Nonprofit Organizations has been the number-one source of guidance on all facets of strategic planning for managers at nonprofits of every size and budget. This thoroughly revised, updated, and expanded edition arms you with the expert knowledge and tools you need to develop and implement surefire strategic plans, including tested-in-the-trenches worksheets, checklists, and tables--in print and on the companion website--along with a book-length case study that lets you observe strategic planning in action. Packed with real-world insights and practical pointers, it shows you how to: Develop a clear mission, vision, and set of values Conduct SWOT analyses and program evaluations Assess client needs and determine stakeholder concerns Set priorities and develop core strategies, goals, and objectives Balance the dual bottom lines of mission and money Write and implement a solid strategic plan Develop a user-friendly annual work plan Establish planning cycles, gauge progress, and update strategies