Strategy for International Branding of the Nordic Region 2019-2021

Strategy for International Branding of the Nordic Region 2019-2021 PDF

Author:

Publisher: Nordic Council of Ministers

Published: 2019-01-16

Total Pages: 41

ISBN-13: 9289359846

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The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark. However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy. We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.

Strategy for International Branding of the Nordic Region 2022–2024

Strategy for International Branding of the Nordic Region 2022–2024 PDF

Author: Nordic Council of Ministers Secretariat

Publisher: Nordic Council of Ministers

Published: 2022-12-01

Total Pages: 20

ISBN-13: 9289374039

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Available from: https://pub.norden.org/politiknord2022-729/ With this revised strategy for branding of the Nordic region, the ship that was set to sail in the slipstream of the successful cultural initiative in Washington’s Kennedy Center in 2013 has found it’s right course and is continuously gaining pace. As with any long voyages you need a clear goal in the horizon, while also being aware that you’ll never move in a straight line. Detours are necessary and obstacles are hard to avoid along the way. The same thing goes when it comes to branding. Trial and error is part of the process that moves the project forward – for instance, who would have thought that the whole world would more or less shut down due to a pandemic? Also, a new vision declaration for the Nordic Co-operation has seen the day of light: The Nordic region will become the most sustainable and integrated region in the world by 2030. This third version of the Strategy for International Branding of the Nordic Region will contribute to achieve this vision, by focusing the branding efforts on and sharing Nordic know-how and contributions to the UN Sustainable Development Goals.

A Research Agenda for Place Branding

A Research Agenda for Place Branding PDF

Author: Dominic Medway

Publisher: Edward Elgar Publishing

Published: 2021-04-30

Total Pages: 352

ISBN-13: 1839102853

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This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

Plan for Nordic tourism co-operation 2019-2023

Plan for Nordic tourism co-operation 2019-2023 PDF

Author:

Publisher: Nordic Council of Ministers

Published: 2019-06-27

Total Pages: 20

ISBN-13: 9289361581

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In 2017, the Nordic business ministers (MR-Growth) decided that a Nordic plan for co-operation within tourism should becompiled. A working group was established to develop the plan. This Nordic tourism plan for the period from 2019-2023 highlights the business ministers’ priorities, unfolding in the four strategic themes: – Competitive Nordics – Innovative and smart Nordics – Sustainable Nordics – Attractive Nordics The plan is closely linked with the Nordic co-operation programme for business and innovation policy 2018-2021, which sets the framework for the Nordic business ministers’ collaboration.

Nation Branding and International Politics

Nation Branding and International Politics PDF

Author: Christopher S. Browning

Publisher: McGill-Queen's Press - MQUP

Published: 2023-10-15

Total Pages: 270

ISBN-13: 022801946X

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Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.

Do-Gooders at the End of Aid

Do-Gooders at the End of Aid PDF

Author: Antoine de Bengy Puyvallée

Publisher: Cambridge University Press

Published: 2021-07-22

Total Pages: 295

ISBN-13: 1108807364

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Scandinavian countries are routinely considered exceptional for their commitment to development cooperation, peace mediation, and humanitarian action. This book highlights how the political culture of Scandinavia is indeed characterized by the idea of doing good on the world stage, but then shows how this 'Scandinavian humanitarian brand' is an asset that policymakers and others can capitalize on to legitimize policy interventions and ideas, or to advance commercial, diplomatic, and security interests. Providing case studies from all Scandinavian countries, this book shows how the brand is made, reinforced, and used in a variety of policy contexts, from foreign aid and humanitarian assistance; to military operations, peace-building, and mediation; to migration policy, global health, and international cooperation. A key objective of the book is to explain why the Scandinavian humanitarian brand retains such apparent resilience in a time when Scandinavia's characteristic approach to world affairs seems challenged from many sides at once. This title is also available as Open Access on Cambridge Core.

The Nordic Wave in Place Branding

The Nordic Wave in Place Branding PDF

Author: Cecilia Cassinger

Publisher:

Published: 2019

Total Pages: 0

ISBN-13: 9781788974318

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The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology, and political science. Chapters are organized according to three themes of poetics, practices and politics, which deal with the construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and its scientific engagement with processes of de-politicization, consensus making, collaboration and transparency. At the same time, Nordic ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism, sustainability, and equality. Solidly grounded in contemporary geopolitical and sociocultural challenges within and beyond the Nordic region, The Nordic Wave in Place Branding will enhance theoretical, methodological and practitioner perspectives in in international place branding. This timely book will be of interest to advanced students of branding and place management, as well as policy makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication. Contributors include: M. Andéhn, L.P. Andersen, L.R. Bjørst, R.B. Broegaard, S. Brorström, S.H. Cassel, T. Chekalina, S. Degerhammar, J. Edlom, J. Eksell, A. Fjällhed, M. Fuchs, U.P. Gad, A. Heith, O.H. Jørgensen, M. Kavaratzis, B. Kramvig, L.H. Larsen, D. Laven, F. Lindberg, L. Margaryan, M. Meldgaard, T. Nielsen, J. Östberg, J.C. Pasgaard, C. Ren, K. Seppel, K. Simm, K. Simonsen, K. Tamm Hallström, P. Tammpuu, S. Taylor, K. Topsø Larsen, P. Varley, A.M. Waade

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