Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc.

Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc. PDF

Author: Andreas Kauerhof

Publisher: GRIN Verlag

Published: 2017-03-09

Total Pages: 87

ISBN-13: 3668412855

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Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The automotive industry is facing the biggest changes in its more than 100 years of existence. At the end of this decade, the first electric vehicle is going to enter the mass market that can compete on product features, comfort and price with the internal combustion engines. People keep moving into urban areas. The requirements toward future mobility increase. Some countries already decided to prefer electric vehicles to conventional cars. Profits will shift to other markets or segments. Incumbents must align their current strategies to keep their market share in the future and participate in future profit pools of the automotive industry. BMW and Tesla have different strategic approaches to the upcoming changes in the industry. BMW, as many other OEMs, is aware of future challenges and disruptive forces and has much more resources to manage the required investments in R&D than smaller start-ups. However, disruptive forces come from lower functionality and low-cost products that are usually overlooked by dominant firms in an industry. This research analyzes the two automotive companies BMW and Tesla by using the common strategy analysis tools. First, the firms’ external environment is analyzed by using the PESTEL analysis, describing relevant trends that affect the strategic decision of the two companies. An industry overview with future projections is provided. Secondly, an internal analysis is performed. SWOT analysis and the VRIO framework form the basis to define the strengths, weaknesses, unique recourses and capabilities of BMW and Tesla. The conclusion provides an overall discussion of the most important findings emerging from the analysis with regard to the business operations and the existing business models of the two car manufacturers. Furthermore, important implications for the adaption and adjustment processes are discussed.

Guide to Automotive Connectivity and Cybersecurity

Guide to Automotive Connectivity and Cybersecurity PDF

Author: Dietmar P.F. Möller

Publisher: Springer

Published: 2019-04-03

Total Pages: 645

ISBN-13: 3319735128

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This comprehensive text/reference presents an in-depth review of the state of the art of automotive connectivity and cybersecurity with regard to trends, technologies, innovations, and applications. The text describes the challenges of the global automotive market, clearly showing where the multitude of innovative activities fit within the overall effort of cutting-edge automotive innovations, and provides an ideal framework for understanding the complexity of automotive connectivity and cybersecurity. Topics and features: discusses the automotive market, automotive research and development, and automotive electrical/electronic and software technology; examines connected cars and autonomous vehicles, and methodological approaches to cybersecurity to avoid cyber-attacks against vehicles; provides an overview on the automotive industry that introduces the trends driving the automotive industry towards smart mobility and autonomous driving; reviews automotive research and development, offering background on the complexity involved in developing new vehicle models; describes the technologies essential for the evolution of connected cars, such as cyber-physical systems and the Internet of Things; presents case studies on Car2Go and car sharing, car hailing and ridesharing, connected parking, and advanced driver assistance systems; includes review questions and exercises at the end of each chapter. The insights offered by this practical guide will be of great value to graduate students, academic researchers and professionals in industry seeking to learn about the advanced methodologies in automotive connectivity and cybersecurity.

Connected and Autonomous Vehicles in Smart Cities

Connected and Autonomous Vehicles in Smart Cities PDF

Author: Hussein T. Mouftah

Publisher: CRC Press

Published: 2023-05-31

Total Pages: 0

ISBN-13: 9780367637002

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This book presents a comprehensive coverage of the five fundamental yet intertwined pillars paving the road towards the future of connected autonomous electric vehicles and smart cities. The connectivity pillar covers all the latest advancements and various technologies on vehicle-to-everything (V2X) communications/networking and vehicular cloud computing, with special emphasis on their role towards vehicle autonomy and smart cities applications. On the other hand, the autonomy track focuses on the different efforts to improve vehicle spatiotemporal perception of its surroundings using multiple sensors and different perception technologies. Since most of CAVs are expected to run on electric power, studies on their electrification technologies, satisfaction of their charging demands, interactions with the grid, and the reliance of these components on their connectivity and autonomy, is the third pillar that this book covers. On the smart services side, the book highlights the game-changing roles CAV will play in future mobility services and intelligent transportation systems. The book also details the ground-breaking directions exploiting CAVs in broad spectrum of smart cities applications. Example of such revolutionary applications are autonomous mobility on-demand services with integration to public transit, smart homes, and buildings. The fifth and final pillar involves the illustration of security mechanisms, innovative business models, market opportunities, and societal/economic impacts resulting from the soon-to-be-deployed CAVs. This book contains an archival collection of top quality, cutting-edge and multidisciplinary research on connected autonomous electric vehicles and smart cities. The book is an authoritative reference for smart city decision makers, automotive manufacturers, utility operators, smart-mobility service providers, telecom operators, communications engineers, power engineers, vehicle charging providers, university professors, researchers, and students who would like to learn more about the advances in CAEVs connectivity, autonomy, electrification, security, and integration into smart cities and intelligent transportation systems.

Autonomous, Connected, Electric and Shared Vehicles

Autonomous, Connected, Electric and Shared Vehicles PDF

Author: UMAR ZAKIR ABDUL HAMID

Publisher: SAE International

Published: 2022-10-28

Total Pages: 213

ISBN-13: 1468603477

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We are at the beginning of the next major disruptive cycle caused by computing. In transportation, the term Autonomous, Connected, Electric, and Shared (ACES) has been coined to represent the enormous innovations enabled by underlying electronics technology. The benefits of ACES vehicles range from improved safety, reduced congestion, and lower stress for car occupants to social inclusion, lower emissions, and better road utilization due to optimal integration of private and public transport. ACES is creating a new automotive and industrial ecosystem that will disrupt not only the technical development of transportation but also the management and supply chain of the industry. Disruptions caused by ACES are prompted by not only technology but also by a shift from a traditional to a software-based mindset, embodied by the arrival of a new generation of automotive industry workforce. In Autonomous, Connected, Electric and Shared Vehicles: Disrupting the Automotive and Mobility Sectors, Umar Zakir Abdul Hamid provides an overview of ACES technology for cross-disciplinary audiences, including researchers, academics, and automotive professionals. Hamid bridges the gap among the book's varied audiences, exploring the development and deployment of ACES vehicles and the disruptions, challenges, and potential benefits of this new technology. Topics covered include: • Recent trends and progress stimulating ACES growth and development • ACES vehicle overview • Automotive and mobility industry disruptions caused by ACES • Challenges of ACES implementation • Potential benefits of the ACES ecosystem While market introduction of ACES vehicles that are fully automated and capable of unsupervised driving in an unstructured environment is still a long-term goal, the future of mobility will be ACES, and the transportation industry must prepare for this transition. Autonomous, Connected, Electric and Shared Vehicles is a necessary resource for anyone interested in the successful and reliable implementation of ACES. "ACES are destined to be a game changers on the roads, altering the face of mobility." Daniel Watzenig, Professor Graz University of Technology, Austria

The Mobility Revolution in the Automotive Industry

The Mobility Revolution in the Automotive Industry PDF

Author: Dr. Sebastian Wedeniwski

Publisher: Springer

Published: 2015-11-29

Total Pages: 303

ISBN-13: 3662477882

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The Internet of Things, cloud computing, connected vehicles, Big Data, analytics — what does this have to do with the automotive industry? This book provides information about the future of mobility trends resulting from digitisation, connectedness, personalisation and data insights. The automotive industry is on the verge of undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here — who will shape it?

Driven

Driven PDF

Author: Alex Davies

Publisher: Simon and Schuster

Published: 2021-01-05

Total Pages: 209

ISBN-13: 1501199463

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Alex Davies tells the “illuminating and important narrative” (Steven Levy, author of Facebook: The Inside Story) of the quest to develop driverless cars—and the fierce competition between Google, Uber, and other companies in a race to revolutionize our lives. The self-driving car has been one of the most vaunted technological breakthroughs of recent years. But early promises that these autonomous vehicles would soon be on the roads have proven premature. Alex Davies follows the twists and turns of the story from its origins to today. The story starts with the Defense Advanced Research Projects Agency (DARPA), which was charged with developing a land-based equivalent to the drone, a vehicle that could operate in war zones without risking human lives. DARPA issued a series of three “Grand Challenges” that attracted visionaries, many of them students and amateurs, who took the technology from Jetsons-style fantasy to near-reality. The young stars of the Challenges soon connected with Silicon Valley giants Google and Uber, intent on delivering a new way of driving to the civilian world. Soon the automakers joined the quest, some on their own, others in partnership with the tech titans. But as road testing progressed, it became clear that the challenges of driving a car without human assistance were more formidable than anticipated. Davies profiles the industry’s key players from the early enthusiasm of the DARPA days to their growing awareness that while this spin on artificial intelligence isn’t yet ready for rush-hour traffic, driverless cars are poised to remake how the world moves. Driven explores “the epic tale of competition and comradery, long odds and underdogs, all in service of a world-changing moonshot” (Andy Greenberg, author of Sandworm: A New Era of Cyberwar).

Autonomous Vehicles in Germany. An Exploration of the Technology, Legal and Regulatory Environment, and Customer Readiness

Autonomous Vehicles in Germany. An Exploration of the Technology, Legal and Regulatory Environment, and Customer Readiness PDF

Author: Jan Kachelmaier

Publisher: GRIN Verlag

Published: 2018-10-25

Total Pages: 100

ISBN-13: 3956875915

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The automobile industry is one of Germany’s strongest and most important industries. But while German carmakers still struggle with the diesel emission scandal, the whole sector is facing a great revolution. Various companies are working intensively on the development of the next major milestone in mobility that incorporates the megatrends of electric, connected, shared and autonomous driving. The combination of these trends can reduce CO2 emissions and eliminate a significant portion of traffic jams while increasing mobility and space utilization in urban areas. The technology of autonomous driving is perceived to be disruptive and thus many challenges and obstacles remain before the new technology becomes superior to human drivers. Jan Kachelmaier explores the status quo of the development of autonomous vehicles at German Manufacturers. The author identifies future impediments until market entrance and recommends managerial actions. Keywords: - Autuonomous Vehicles; - Artificial Intelligence; - Germany; - Transportation; - Car Sharing

Autonomous Driving

Autonomous Driving PDF

Author: Andreas Herrmann

Publisher: Emerald Group Publishing

Published: 2018-03-26

Total Pages: 464

ISBN-13: 1787148335

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The technology and engineering behind autonomous driving is advancing at pace. This book presents the latest technical advances and the economic, environmental and social impact driverless cars will have on individuals and the automotive industry.

The Mobility Revolution

The Mobility Revolution PDF

Author: Lukas Neckermann

Publisher: Troubador Publishing Ltd

Published: 2015-04-28

Total Pages: 184

ISBN-13: 1784622478

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We stand at the cusp of a mobility revolution unlike anything we have seen since the days of Gottlieb Daimler and Henry Ford, 130 years ago. Three massively significant and converging automotive trends – electrification, self-driving technology and car-sharing – will together transform the way we live, work, and move about in our increasingly urban environment. This book coins the term ‘Mobility Revolution’ and is a summary of the ‘three zeroes’ that are already defining the future for the automobile industry: Zero Emissions, Zero Accidents and Zero Ownership. The impact will go beyond the automotive industry and its suppliers – urban infrastructure, construction, logistics – and even local cafés will need to think and operate differently. Based on countless interviews, the book is highly current and thoroughly researched, whilst also fun to read. It is an eye-opener to the new world that awaits us as the Mobility Revolution unfolds. The Mobility Revolution is a must-read for anyone interested in the future of the automobile industry, our cities, and the way we live.

The Digital Transformation of the Automotive Industry

The Digital Transformation of the Automotive Industry PDF

Author: Uwe Winkelhake

Publisher: Springer

Published: 2017-12-15

Total Pages: 313

ISBN-13: 3319716107

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Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.