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Author: Stephen Robson
Publisher: Routledge
Published: 2013
Total Pages: 290
ISBN-13: 0415544009
DOWNLOAD EBOOK →This text helps students develop the practical skills needed to contribute to development strategy in a vocational context, and gives practitioners the confidence and know-how to improve the strategic development of their sports organisation.
Author: Michal Varmus
Publisher: Springer Nature
Published: 2021-03-21
Total Pages: 144
ISBN-13: 3030667332
DOWNLOAD EBOOK →Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successful and unsuccessful sports organizations are identified.
Author: Paul M. Pedersen
Publisher: Human Kinetics
Published: 2024-04-10
Total Pages: 568
ISBN-13: 1718221487
DOWNLOAD EBOOK →Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Danny O'Brien
Publisher: Routledge
Published: 2019-05-01
Total Pages: 217
ISBN-13: 1351970801
DOWNLOAD EBOOK →What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.
Author: Russell Hoye
Publisher: Routledge
Published: 2012-07-26
Total Pages: 376
ISBN-13: 1135137528
DOWNLOAD EBOOK →Now available in a fully revised and updated third edition, Sport Management: Principles and Applications examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in highly accessible style, each chapter has a coherent structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, relevant websites, study questions and up-to-date case studies from around the world to show how theory works in the professional world. Topics covered include: strategic planning organizational culture organizational structures human resource management leadership governance financial management marketing performance management. This book provides a comprehensive introduction to the practical application of management principles within sport organizations. It is ideal for first and second year students studying sport management related courses, as well as those studying business focused and human movement/physical education courses who are seeking an overview of sport management principles. Visit the companion website at www.routledge.com/textbooks/hoye
Author: Guy Masterman
Publisher: Routledge
Published: 2004
Total Pages: 267
ISBN-13: 0750659831
DOWNLOAD EBOOK →Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.
Author: Adam Karg
Publisher:
Published: 2014-03-13
Total Pages: 970
ISBN-13: 9781741361544
DOWNLOAD EBOOK →Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision - making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Author: Russell Hoye
Publisher: Routledge
Published: 2012-05-23
Total Pages: 340
ISBN-13: 1136435662
DOWNLOAD EBOOK →Sport Management: principles and applications second edition provides a comprehensive introduction to the practical application of management principles within sport organisations. Ideal for all students studying sport management at an introductory level, it presents an international balanced view between accepted practice and what research evidence tells us about the application of a range of management principles and practices in sport. Structured in two parts it offers an introduction and explanation of the structure of the sport industry and covers the fundamental management issues unique to sport including: strategy, human resource management, leadership, finance, marketing, governance and performance management. Each chapter has a coherent learning structure complete with international case studies and accompanying online lecturer and student support material which: presents a conceptual overview of the focus for the chapter presents accepted practice supported by specific organisational examples at the community, state/provincial, national and professional level, these organisations will include examples specifically from the UK, Australia and New Zealand presents one big case for analysis per chapter, which is supported by online diagnostics and tutor resource materials presents research findings from around the globe presents a summary of guiding principles for the focus of the chapter based on a balanced view of practice and research presents a section of teaching and learning resources including a review questions, further reading, relevant websites provides online access to PowerPoints per chapter, tutorial activities per chapter and test bank of multiple choice questions for students per chapter This book combines clearly explained theory with a variety of pedagogical features that make it essential for students and teachers of sport management.
Author: David Shilbury
Publisher: Routledge
Published: 2020-07-25
Total Pages: 521
ISBN-13: 1000247457
DOWNLOAD EBOOK →Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
