Author: Thomas L. Wheelen
Publisher: Pearson College Division
Published: 2014-02-03
Total Pages: 832
ISBN-13: 9780133740370
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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase." ""A class-tested approach to Strategy for Strategic Management and Business Policy courses" Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on "globalization, innovation, and sustainability." This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text. MyManagementLab for "Strategic Management and Business Policy" is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Focus on Globalization, Innovation, and Sustainability: These three strategic issues comprise the cornerstone that all organizations must build upon to push their businesses forwardHelp Students Apply Concepts to Real-Life Scenarios: A Strategic Management Model provides structure for content and case analysis. 0133254186 / 9780133254181 Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyManagementLab with Pearson eText -- Access Card PackagePackage consists of: 0133123685 / 9780133123685 NEW MyManagementLab with Pearson eText -- Standalone Access Card -- for Strategic Management and Business Policy0133126145 / 9780133126143 Strategic Management and Business Policy: Globalization, Innovation and Sustainablility MyManagementLab is not a self-paced technology and should only be purchased when required by an instructor.
